How To Choose the Best Etsy Shop Name

Illustration of an Etsy store being built by DIY tools and other supplies.

Selling on Etsy is a great way to dip your toes in ecommerce or expand your ever-growing online business.

Since launching in 2005, the online marketplace has helped craft makers, creators, curators, and artists all over the world start and grow their businesses. And the COVID-19 pandemic has fueled some amazing growth for Etsy. It boasts over 5 million sellers and 90 million active buyers, a 50% increase year-over-year from 2020.

But before you can start an Etsy shop and capitalize on this potential, you first have to find the perfect name. And with a growing number of sellers, it's getting tougher and more important to stand out. Read on to learn how to find inspiration for shop name ideas and choose the best Etsy shop name for your online store.

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Why choosing the right Etsy shop name is important

Choosing the right business name is so important, especially for new brands. You want to strike the perfect balance between memorable, unique, and descriptive, all while capturing the essence of your brand identity. The perfect shop name ideas are:

  • Short and simple
  • Creative
  • Original
  • Available online

The same applies for Etsy shop names.

For sellers who are adding a new Etsy store as an additional channel to a pre-existing online business, choosing the right Etsy name is important because you want to somehow connect it to your parent brand.

Your Etsy store name is one way people will search for your brand on the marketplace, so you want to stand out enough so you'll show up at the top of searches but also be familiar enough for people to easily remember.

How to choose your Etsy shop name

  1. Choose a name that reflects your products
  2. Choose a name that's memorable
  3. Choose a name that's unique
  4. Choose a name that's easy to say
  5. Adapt your existing brand name

It's first helpful to think about what the platform requires for Etsy shop names:

  • No more than 20 characters
  • No spaces
  • No punctuation

Next, think about how your Etsy shop name will look and where it will be used. Your URLs will be the following:


Your Etsy store name will also show up at the top of your Etsy store page just beneath your main banner image, as you can see this example from JewelleryGBShop:

JewelleryGBShop Etsy

So it’s important to choose something easy to pronounce, spell, and remember in all of these contexts. That’s also why it’s a good idea to capitalize the first letter of each word—to help shoppers differentiate between the words in your Etsy shop name. This tactic also helps with accessibility. While the example above could’ve used “jewellerygbshop” as their Etsy store name, “JewelleryGBShop” is easier to read and understand.

Learn more: Need some fresh ideas? Try Shopify’s free business name generator to inspire some of your own.

1. Choose a name that reflects your products

What types of products are you creating and selling? If you're crocheting scarves, consider putting words like “Crochet” or “Yarn” or “Wool” into your Etsy shop name. If you're creating and selling candles, consider words like “Candle” or “Wax.”

Here's an example from a shop that sells pieces of wood that it's repurposed into household decor—and aptly named its shop “urbanplusforest.”

A screenshot of the name of Etsy shop Urbanplusforest

They've made a creative name by taking the material they use to create their handmade products and incorporating it into their brand name.

2. Choose a name that’s memorable

Create a name that is going to stick in your customers' minds. This way, they'll easily be able to recall it after seeing your marketing materials or online ads and head over to your website.

Here's a great example of a memorable business name that incorporates humor: “DoTakeItPersonally.”

A screenshot of the header for Etsy shop DoTakeItPersonallyCome up with a name that's punchy so it's easy to recall. This helps your business stay top-of-mind longer, and could even contribute to some word-of-mouth marketing as customers tell their friends and families about this company they just purchased from.

3. Choose a name that’s unique

Find an Etsy shop name that no one else could come up with. Not only does this help make sure customers don't mix your business name up with another one, it also means your social media handles and website domain name should still be available.

Here's an example of one way you could take this—name your business after you. The shop below is called “Tara Jayne Designs,” incorporating the first and middle names of the shop owner.

Screenshot of the header for Etsy shop Tara Jayne Designs

Because it’s less likely for someone sharing this name to have a similar business, this gives Tara a unique business name.

4. Choose a name that's easy to say

Don't make it difficult for customers to pronounce your business name—that would hinder word-of-mouth marketing potential. Instead, make sure your Etsy store name is extremely easy to say.

Here's a great example of an existing shop that uses two commonly-known English words in their shop name: “MondayMooseStore.”

Screenshot of the header for MondayMooseStore

You can do something similar by putting two easy-to-pronounce words together and using that for your business name.

5. Adapt your existing brand name for Etsy

Maybe you're not new to selling online and you already have an ecommerce business with an established name and brand identity. Expanding your business to sell on Etsy is a great way to diversify your revenue streams and reach a new audience.

Here are some ideas on how to modify your existing brand name for an Etsy store name:

  • Add an action word in front: Words like “buy,” “shop,” and “get” could work well at the beginning of the name. Ethical outdoor brand United By Blue might list on Etsy as BuyUnitedByBlue or GetUnitedByBlue.
  • Drop a word: For brands with multiple words in their name, you might be able to afford to lose one. If Partake Foods were to launch on Etsy and its name is already claimed, they could do Partake, for example.
  • Replace a word: Some words may be interchangeable. Likewise, Partake Foods could do PartakeTreats or PartakeSnacks.
  • Add a descriptor: This idea works especially well for vague or unfamiliar brand names. Allbirds might open on Etsy as AllbirdsShoes or AllbirdsSneakers, for example.
  • Use store-inspired words: Words like “shop” and “store” can go at the end of your name to signify it as a destination. Adored Vintage could open on Etsy as AdoredVintageShop or even AdoredVintageShoppe (the latter is 19 characters, just under Etsy's 20-character limit).

    Next, do a bit of research to see what comes up when people search for your Etsy shop name.

    First, conduct a search on Google for the name in general and see what comes up. Then, do a site search via Google—type “[your name idea]” into Google to search only on the Etsy website. Then do a Google search for “[your name idea] etsy” and finally do a search on the Etsy website using their on-site search function.

    Etsy search

    Look for existing businesses with your Etsy store name—if there's another online business with the same name, you need to start brainstorming again. However, if there's a different use of your proposed name—say, a band or event—you may be able to coexist.

    Investigate their digital presence further to see what you're up against, including SEO, social, and brand awareness:

    • What comes up when you conduct a search on Google for your Etsy shop name? Are several sites already competing for the top spot? If so, you'll have a harder time winning organic traffic.
    • Do search results show lots of intent for something other than your Etsy shop name ideas? The less pre-existing intent there is for the word or phrase, the more opportunity for you.

    If all looks clear there, check for social media handles and domain names if you haven't already claimed those. As a final step of due diligence, check for any registered trademarks with your name idea.

    Tip: If your name is already taken on Etsy, you might also consider listing your business on Etsy alternatives to maintain your brand equity.

    What to do when your Etsy shop name is taken

    You might find your desired name idea or existing brand name is already taken by someone else. According to Etsy, you can dispute this if you have intellectual property rights for your shop name. They recommend reaching out to the shop owner directly to request they change their name. If that's unsuccessful, you can file a notice of intellectual property infringement with Etsy.

    You'll still have to wait for Etsy to review the notice. So regardless of whether you have any legal rights or claims, you'll need to find an alternative name if someone else already has yours.

    Note that you're not permanently stuck with the Etsy shop name you launch with. Etsy allows sellers to change their online store name an unlimited number of times pre-launch, with five name changes after a shop opens to the public. If you want to change your name more than that, you'll need to reach out to the Etsy support team and request an official review of your name change request.

    When you change your name, you keep all your reviews, but your SEO may be impacted. Your new store name may no longer be associated with your previous URL, since your URL is dictated by your store name. However, if you don't get much or any traffic from Google yet, there isn't much risk to changing your name—search engines will simply reassess your page and rebuild trust over time.

    Examples of great Etsy shop names

    To get your creative juices flowing, here are a few examples of catchy Etsy shop names for merchants who sell on the marketplace and via their own website.


    Etsy shop nameMetalicious

     Metalicious Etsy shop

    Back in 2005, Metalicious founder Stephanie Maslow-Blackman had a small business selling handmade jewelry at local craft fairs when a customer suggested she open her own shop on Etsy. Today, Metalicious is a top Etsy seller and has expanded to its own Shopify site.

    One of the more interesting Etsy shop names on our list, Metalicious combines two words to create a strong brand that evokes both the materials and the feeling of the jewelry it sells.

    If you're just starting a business online, try brainstorming store name ideas that don't require any dressing up.


    Etsy shop name: haldecraft

    Haldecraft Etsy

    Like Old World Kitchen, HaldeCraft also launched as an Etsy-only business when Lorena Haldeman opened her shop in 2010. The handcrafted ceramics brand has since grown and evolved into its own brand, with a dedicated Shopify storefront where she sells directly to customers.

    HaldeCraft is a perfect example of an Etsy seller turned independent online business with a unique name that transferred seamlessly.

    Brooklyn Candle Studio

    Etsy shop name: brooklyncandlestudio

    Brooklyn Candle Studio Etsy

    Brooklyn Candle Studio is another Shopify merchant and Etsy seller that has chosen to prioritize their owned online sales channels. Like HaldeCraft, Brooklyn Candle Studio got its start on Etsy before opening a Shopify store to capitalize on growth opportunities.

    If your business is committed to a particular area—or you want to appeal to consumers who like to buy locally—featuring your city, state, or region in your own name can put that message front and center.

    Floral Neverland

    Etsy shop name: FloralNeverland

    Floral Neverland Etsy

    Floral Neverland founder Olivia Wang got her start on Etsy—before she even graduated from college. She named her Etsy shop FloralNeverland, capping the first letter of each word to make it more readable and accessible.

    Post-graduation, she decided to turn her side gig into a serious business, and the Floral Neverland (with a space) Shopify site bloomed. Now, Olivia sells on both Etsy and Shopify.

    Conquest Maps

    Etsy shop name: ConquestMaps

    ConquestMaps Etsy.png

    Conquest Maps also uses initial capping to help with accessibility and readability for their Etsy shop name. Rather than opening as Conquestmaps or conquestmaps, it launched on Etsy as ConquestMaps. The brand sells unique maps for travelers to keep in their homes as decor and pin the places they’ve been. The name “Conquest Maps” reflects this.


    Etsy shop nameKlesOfficial

     Klès Etsy shop

    Klès's Etsy shop is a great example for brands with shop names featuring shorter lengths or new word combinations. A finalist in the 2019 Etsy Design Awards, Klés founder Jessica Gomez parlayed her early success selling unique handbags on Etsy into a multi-channel online store with a range of leather fashion accessories.

    Rather than pigeonholing itself with a name emphasizing a single product category (e.g. KlesHandbags), Klès added the word "official" to its Etsy shop name: KlesOfficial. If you're concerned about protecting your brand from imitators and want to add a layer of trust for prospective customers, consider this approach.

    Sell with Etsy, grow with Shopify

    Starting an Etsy shop with the perfect name can help you get a strong start selling online or expand your existing business. But while it's a great platform, Etsy has its limitations, especially when it comes to communicating with and marketing to your audience.

    That's why it's important to use Etsy as a part of your multi-channel ecommerce strategy. When you sell on Etsy with Shopify, you own the customer experience. Plus, you can bypass listing fees and categorize your products the way you want to.

    While Etsy is a valuable channel for new and established entrepreneurs alike, Shopify is how you can take your business to the next level.

    Etsy shop names FAQs

    How do I choose a good Etsy shop name?

    1. Choose a name that reflects your products
    2. Choose a name that's memorable
    3. Choose a name that's unique
    4. Choose a name is easy to say
    5. Adapt your existing brand name

    Does your Etsy shop name matter?

    Your shop name is the first impression Etsy customers will have of your online business, and can even determine your success on the platform. Your Etsy shop name should be memorable, unique, and descriptive, all while capturing the essence of your brand and products.

    Does your Etsy shop name have to match your business name?

    Matching your Etsy shop name to your business name on social media and other sales channels will help customers avoid confusion, find you in search engine results, and connect your Etsy store with an established brand identity.

    Should I change my Etsy shop name?

    If you've adjusted your business name elsewhere, or your Etsy shop name simply needs improvement, changing your name can help you make more sales in the long run. You can make up to five name changes after your Etsy shop opens to the public.