2 search results for “Emīls Vēveris”

How to Choose the Right A/B Testing Strategy for Your Clients

How to Choose the Right A/B Testing Strategy for Your Clients

ab testing

Last week, we covered the basics of A/B testing. Today, we’re focusing on how to choose the right strategy for clients who have sufficient traffic levels. As we go through the tactics, you’ll notice that there is no one size fits all solution – the key is to continually improve any process you choose to implement.

In this article, we’ll cover:

  • The types of online experiments and levels of sophistication.
  • The right approach to A/B testing to ensure the right expectations.
  • How to ensure your test ideas have the high potential for being a win.

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Thinking about A/B Testing for Your Client? Read This First.

Thinking about A/B Testing for Your Client? Read This First.

a/b test

A/B testing is widely misunderstood, highly complex, and can take years of learning and practice to master. In this two part series, our aim is to help you figure out whether it makes sense to run an A/B test for your client. As you’ll learn, not every store is ready for one.

In this article, we’ll cover:

  • What you need to know about sample sizes.
  • A basic understanding of the statistics behind A/B testing.
  • The factors that ensure the validity of your results.

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