Last week, we covered the basics of A/B testing. Today, we’re focusing on how to choose the right strategy for clients who have sufficient traffic levels. As we go through the tactics, you’ll notice that there is no one size fits all solution – the key is to continually improve any process you choose to implement.
In this article, we’ll cover:
- The types of online experiments and levels of sophistication.
- The right approach to A/B testing to ensure the right expectations.
- How to ensure your test ideas have the high potential for being a win.