Global Ecommerce Sales Growth Report (2024)

With the number of people shopping online increasing year after year, it should come as no surprise that global ecommerce sales have also been rising.

Here’s a look at how annual ecommerce sales worldwide have risen in the past few years and are forecast to grow.

Global ecommerce sales: 2021–2027

Year	Global ecommerce sales
2021	$4.98 trillion
2022	$5.29 trillion
2023	$5.82 trillion
2024	$6.33 trillion
2025	$6.86 trillion
2026	$7.41 trillion
2027	$7.96 trillion

Global ecommerce sales are expected to total $6.33 trillion worldwide in 2024. This number is expected to continue growing over the next few years, proving that the ecommerce business model is becoming an increasingly lucrative option for companies.

2024’s number also marks an 8.8% annual increase—the third-fastest global ecommerce sales growth rate in the forecast period between 2021 and 2027.

Online sales are expected to continue rising and take a larger piece of the retail pie. In 2025, global ecommerce sales are forecast to rise to $6.86 trillion, before adding another $550 billion in 2026, to $7.41 trillion. By 2027, it’s estimated that world retail ecommerce sales will hit $7.96 trillion.

From 2021 to 2027, annual global ecommerce sales is projected to increase by nearly $3 billion. This marks an overall increase of 59.8% and an average annual growth rate of 8.1%.

Global ecommerce sales: largest contributors

As the world’s top exporter, China is also the world’s top ecommerce market, with total online sales exceeding the $3 trillion mark in 2023. Together with the United States, ecommerce sales from these two countries totaled more than $4.1 trillion.

It should come as no surprise then, that some of the world’s top ecommerce companies come from these two powerhouses. In fact, more than half of the top 10 hail from either China or the US.

Rising ecommerce sales worldwide: biggest drivers

This divide between online and in-store widened significantly in 2020 in 2021 as a result of the coronavirus pandemic. In fact, experts say the pandemic accelerated the shift to online shopping by as many as five years.

But that’s not the only reason ecommerce is on the rise.

The infiltration of mobile technology into consumers’ lives has more than helped to move things along. Recent figures show the number of people shopping online worldwide is set to rise by 2.7% in 2024 to hit 2.71 billion. Data also shows an increasing reliance on shopping via mobile devices. In fact, mobile commerce sales are also set to grow. In 2024, total sales from mobile devices are projected to hit $2.5 trillion, from $2.2 trillion in 2023.

Want to learn more?

Global ecommerce growth FAQ

What is the growth rate of ecommerce?

The growth rate of ecommerce varies greatly from year to year, but overall it has been growing at a very rapid pace. In 2024, the global ecommerce market is estimated to be worth $6.33 trillion, an 8.8% increase over the previous year. Ecommerce growth is expected to continue in the coming years.

How much did ecommerce grow in 2023?

By experts' estimates, ecommerce sales grew by 10% in 2023. It is difficult to predict the exact growth of ecommerce as there are many factors that can influence the growth of ecommerce, such as the global economy, technological advancements, and consumer trends.

Is ecommerce growing in 2024?

Yes, it is expected that ecommerce will continue to grow in 2024. In fact, many experts predict that ecommerce sales will grow by 8.8% due to the increasing digitalization of the world. This growth is expected to be driven by the growing number of shoppers and businesses using digital channels to purchase goods and services.

How big is the global ecommerce market?

The global ecommerce market is estimated to be worth around $6.33 trillion in 2024.

Global Ecommerce Sales Growth Report

Global ecommerce sales: 2021–2027

Year