Starting a business is always the fun part: Coming up with an idea, building your online store, and imagining all the things your business will become once it takes off.
But without the knowledge or budget for marketing, driving traffic and making sales can become your biggest hurdle on the road to success.
It can be frustrating knowing you've got a great store and great products, but only a small trickle of traffic coming in and few or no sales.
Luckily, there’s Kit: an affordable answer to your marketing woes.
What (or Who) Is Kit?
Kit is a virtual employee that was built to help small business owners overcome 3 big challenges:
- No time to learn or execute marketing.
- No budget to hire a marketing expert.
- No experience in online advertising to drive traffic and make sales.
Since 75% of U.S businesses don't have employees of their own, Kit provides much-needed support for those entrepreneurs going it alone.
Install Kit and it will become your personal marketing expert, coach, and assistant that you can talk to through SMS, Telegram, and Facebook Messenger.
Kit can interact with your Shopify store, Facebook, Instagram and more to recommend and execute marketing tasks based on your products, audience, and your store’s performance.
Want to grow your Facebook following? Kit can do that for you. Want to run an ad promoting your newest product? Kit can do that for you too. But Kit won’t just do what you say—it’ll even advise you on what you should be doing next.
Kit isn’t just another marketing app. Kit is a proactive, artificially intelligent chatbot assistant that you’ll talk to every day, who’s on call 24 hours a day and 7 days a week, working whenever you are and even when you aren’t.
Take Noli Yoga for example, a company that sells superior-quality yoga apparel and activewear. When transitioning from retail to digital with a new ecommerce store, Kit helped them extend their online reach from scratch.
With Kit promoting their line of yoga apparel to the right people, Noli Yoga saw a 220% return on advertising spend.
“My business would not be where it is today without Kit. We went from zero to $150k per month in sales and Kit had a huge role in that success.” — Salva Furman, Noli Yoga.
If you haven’t made your first sale yet, Kit is the perfect partner for keeping you on track to get there and beyond.
Here’s what Kit can do for you.
1. Kit Can Help You Grow Your Facebook Audience from Zero
Growing your Facebook fans from scratch can be scary, especially since it’s getting harder to build your following organically without paying.
You can invite your friends and family for some early followers, but Kit will do something better for you.
Kit will grow your Facebook fans—your real fans—from zero to 100 and beyond. These legitimate fans are more likely to be your ideal customer than the ones you might get from your personal network or the Likes some business owners might buy to “fake” their following early on.
The reason this is important? Your first 100 fans become the basis of your Lookalike Audiences, which Facebook uses for targeting and attracting more potential customers based on the fans you already have.
Which brings us to the next way Kit can help you: Kit knows who you should be targeting to market to your most likely customers.
2. Kit Can Target the Right Audiences For Your Ads
Targeting is one of the most important parts of getting a good return on paid advertising. When you’re paying for every click on your ads, you want to ensure you’re focusing on the right clicks.
Kit helps you target prospective customers from the start when you’re building your Facebook followers, so you can better capitalize on Facebook’s Lookalike Audiences to reach new fans who are just as qualified to buy from you.
Without having to worry about targeting, running ads becomes as simple as telling Kit what you want to accomplish with your ads and how much you want to spend.
3. Kit Can Create and Run Facebook Ads for You
Learning the basics and best practices of online advertising can be overwhelming and hiring someone to do it can be expensive. But it’s a must for making sales and one of the most immediate ways to get your first customers online.
Instead of navigating through Facebook’s ad manager, coming up with copy, images and targeting for each, you can get Kit to run an ad as easily as answering 3 questions:
- Do you want to run an ad?
- What product do you want to promote?
- How much are you willing to spend?
Kit will then show you a preview of the ad, built based on information pulled from your store about your product, before it goes live.
Kit will even supply copy for these ads that works in a variety of situations, which you can always tweak after.
4. Kit Can Do the Same With Instagram Ads Too
Kit can also help you promote your products on Instagram. Just like Kit does with Facebook advertising, targeting and ad creation are taken care of—all you have to do is say the word to start promoting.
With Instagram’s visual format, your stunning product photos become great ads that you can get up and running in seconds.
And since Instagram advertising can be just as effective and versatile as Facebook, it’s a marketing channel that is indispensable for many merchants selling online.
5. Kit Can Win Over Customers Who Abandoned Their Purchase at Checkout
Kit has several “Skills” under its belt—tasks it can complete by using other apps for you.
But one of the most powerful Skills for new Shopify store owners will be Kit’s ability to track and engage those almost-customers: people who were about to purchase from you but, for whatever reason, abandoned during checkout.
With the Kit Karts skill, Kit can help you nudge customers closer to purchase with a follow-up email.
If customers are adding items to their cart but not checking out, it’s a good sign they’re probably interested in buying but just need a little push.
Kit will not only tell you how many of these prospective customers there are, but also ask to email them on your behalf. Kit will reach out to all of them when you give the command, picking the lowest hanging fruit in your sales funnel: customers who were just seconds away from purchase.
6. Kit Can Help You Stay Focused with “Goals”
"Was completely skeptical at first, but Kit has proven to be a perfect addition to our marketing and sales. Definitely give it a try."— Founder, Compress Merch
Knowing what you should be prioritizing at any given stage of your business can be a challenge if you’re new to online marketing.
That’s where Kit’s Goals help you choose your next move based on your business’s current needs.
Is your next focus to get 100 Facebook Likes? Is it to get your 1st sale or your 10th? Kit can focus its attention (and yours) where it’s most needed.
Kit is like having a coach in your corner guiding you through the process of deciding on your next marketing task. The best part? Kit will handle the execution too.
7. Kit Can Retarget Visitors With Ads Based on Products They Looked At
Retargeting visitors using Facebook Dynamic Product Ads can be a powerful way to put personalized ads in front of the people who visited your site based on the products they were looking at.
If they didn't buy the first time, you can continue trying to convince them off your site and in their Facebook newsfeeds.
Kit makes it easy to set up and run Dynamic Product ads using your Shopify store's Facebook Pixel to tie the products visitors showed interest in to ads that feature them.
If there's interest in your products but you're struggling to turn it into purchases, Dynamic Product Ads can be just what you need to get your first sale.
8. Kit Can Give You More Time to Do Other Things That Matter
Time is the most scarce resource for entrepreneurs. For every task you choose to do yourself, there are several more you’re choosing not to do at that moment.
Kit works in parallel with you, letting you get more done in the same 24 hours every day. It’s like having an extra set of hands to focus on marketing that will accompany you as you go about your day.
With Kit doing the heavy lifting when it comes to marketing, you can focus your attention on:
- Improving the customer experience.
- Managing your inventory.
- Streamlining your business.
- Creating new products.
- Building partnerships with other brands.
- Spending time with your friends and family.
Kit is ideal for the busy entrepreneur or anyone running their business on top of their day job. Instead of letting your focus splinter across several responsibilities, you can leave the more time-consuming tasks to Kit and invest your attention elsewhere.
9. Kit Can Interact With Other Apps That Help You Sell
Kit’s Skills let it interact with other apps on your behalf so you’re not jumping between several apps to execute different tasks.
A few apps in Kit’s Skill set include the following:
- Kit Karts by ShopPad to recover abandoned carts and increase revenue.
- Product Discount by Bold to create and promote store sales and deals.
- Pop Ups by Just Uno for holiday sales promotions.
- Yotpo Reviews by Yotpo to turn five-star reviews into social marketing.
- And more.
Kit will use your store’s performance to make informed decisions on what your next marketing move should be, and turn insight into action as easily as exchanging a few messages.
Put your products on sale and promote them in seconds. Or run a retargeting campaign to show ads to people who’ve visited your website. Kit makes marketing simple.
Hire Kit to Help You Get Your 1st, 2nd, 100th Sale And Beyond
Kit learns and scales with your business, helping you get your 1st, 2nd, 100th sale and beyond.
Kit was built because time, money or a lack of experience shouldn’t be obstacles to growing a business.
The return on investment you get from Kit won’t just be in the sales you make, but in the time you save automating your marketing.
Hire Kit to work in your Shopify store.