Automated Commerce: 2,328 Businesses Offloaded 200M Decisions & 1.6M Hours

Automated Commerce: 2,328 Businesses Offloaded 200M Decisions & 1.6M Hours
  • Since automating backend workflows for two ecommerce stores last year, Interline achieved 30% MoM sales increase
  • Shelfies reallocated employee headcount and saves $1,000s in fraud with custom-order and high-risk automations
  • By creating nine workflow automations in less than one day, GOOD AMERICAN replaced the operational work of ~12 apps
  • Seven days after creating a loyalty tracking and rewards workflow, Saski Collection saw a 40,000+ lift in site visitors 

Don’t fear the automated commerce revolution. What if, instead of taking jobs away, new technology could eliminate repetitive tasks, simplify operations, and accelerate sales?

For businesses at the forefront of this revolution, those ifs are already realities.

Less than a year after its release, over two thousand high-growth companies have used Shopify Flow to offload 200 million decisions. If each of those workflows conservatively represents 30 seconds, that’s …

1.6 million hours of productivity merchants have collectively reclaimed.

And time saved is just part of the story. Flow is also helping merchants to increase sales, reduce costs, and streamline third-party tools. Let’s take a closer look at the four businesses mentioned above …

Have questions about ecommerce automation?

Chat with an expert

1. Increasing Brand Loyalty, Retention, and (Even) Traffic: Saski Collection

Luxury athleisure label Saski Collection — named after the daughter of Instagram fitness sensation, Tammy Hembrow — was looking for a way to build brand loyalty and thereby improve retention as well as lifetime customer value.

Saski automates commerce by rewarding top customers

To do this, Saski Collection’s ecommerce team developed a loyalty tracking and rewards workflow that automatically emails its customer service team to send a $100 gift voucher to top customers as soon as they have crossed specific spend thresholds.

Within the first seven days, Saski Collection saw a lift of 40,000+ visits to its ecommerce site.

Why this flood of traffic from a loyalty workflow? Because word of mouth is a powerful thing.

In the wake of their implementation, the team has received many happy emails from customers, saying that already have or that they’re going to tell their friends about Saski Collection — proof that automation can help to build loyalty, delight, and new customers … in addition to making backend business workflows easier for your ecommerce team.

“Shopify Flow enables us to build brand loyalty, plus grow traffic and word of mouth automatically,” notes Bella Laws, Head of Marketing & PR for Saski Collection. “We’ve also been able to prevent fraudulent orders and stockouts from impacting our long-term revenue growth.”

Interested in learning more?

Talk with us one-on-one

2. Reallocating Employee Headcount and Halting Fraud: Shelfies

Print-on-demand apparel company, Shelfies, wanted to free up employee time spent manually checking its ecommerce store dashboard for unfulfilled custom design orders.

Shelfies automates custom and high-risk orders

Thanks to Shopify Flow, the company now automates custom-order processing which enables the Shelfies team to:

  • Focus on higher valued tasks like marketing and retention
  • Reduce custom design turnaround times from six hours to two

Likewise, Shelfies is saving thousands of dollars previously lost to fraudulent orders. Shopify Flow automatically flags high-risk orders to be canceled by manufacturers.

Custom Order Automation

Shopify Flow automatically identifies custom orders and sends an email with the required information to trigger the design process. This process includes working on a mockup that requires a customer’s approval before production.

Stopping High-Risk Orders

By automatically flagging high-risk orders from around the world and immediately sending an email to the correct on-demand printer, Shelfies saves thousands in manufacturing.

Halting custom production, evaluating flagged orders, and canceling them if necessary — all automatically — has freed Shelfies’ team to work on the business … instead of in and for it.

“Shopify Flow is really powerful because it allows me to focus on growing the business I love and doing more of the things that are going to have a long-term impact,” explains Nicholas Montgomery, Founder of Shelfies.

3. Streamlining Operations and Consolidating Apps: GOOD AMERICAN

The ecommerce team, working for Khloe Kardashian’s figure-flattering denim brand, GOOD AMERICAN, used to struggle with balancing their time between tasks that accelerate growth versus those that are necessary, yet repetitive.

With a rapidly expanding product catalog, employees spent hours manually tagging each product.

GOOD AMERICAN uses ecommerce automation for merchandising and inventory

With Shopify Flow, GOOD AMERICAN automated those tasks and can now invest their energy in higher-level work that drives sales.

The team also saved money by consolidating the number of third-party solutions it uses — efficiently managing many of the processes previously handled by up to 12 apps.

Real-Time Inventory Publishing

When a product’s inventory count is below a set threshold, Flow tags it and publishes a message on the site to indicate “Low Stock.” On top of keeping stock current, this automation also leverages scarcity … subtly but effectively urging customers to buy now.

Similarly, Shopify Flow also automatically tags products as “Out of Stock” and publishes that information in real-time to GOOD AMERICAN’s site.

Automating Products Tags and Filters

To aid in merchandising, Flow assigns tags to products based on set criteria — created in GOOD AMERICAN’s backend system — making product information searchable and customer-friendly before publishing it on the site.

“On other platforms,” says Mehmet Dokumcu, Head of Digital & Ecommerce at GOOD AMERICAN, “every time you need to do something — like create custom workflows — you have to build them from scratch. So, to have a user-friendly app like Flow that allows us to start doing much of this ourselves is very encouraging.” 

4. Automating O2O Commerce and Multi-Channel Growth: Interline

When 50-year-old home furnishings parent company, Interline, launched its first two ecommerce sites, SCANDIS and Dania Furniture with Shopify Plus, “the sales teams worried that online sales would take sales away from the retail stores,” says Julio Giannotti, Web Manager at Interline.

After integrating Shopify Flow into the backend of its new sites, Interline was able to ease the minds of sales associates. The limited manpower of the ecommerce team was also strengthened and refocused on growth, like customer experience.

The multi-channel sales results from Shopify Flow so far are impressive:
  • The company has achieved 30% month-over-month growth
  • In-store sales associates now place 25% of orders online
  • Sales associates are also earning higher in-store commissions

Refund Automation

Flow saves Interline employees ~one hour per day by identifying Interline refunds and cancellations in real-time. It then instantly publishes details to a dedicated Slack channel and automatically initiates the refund process with the customer.

Offline Sales Commision Tracking

Interline uses Refersion, a leading affiliate tracking software, to tag a sales associate’s online orders. Flow is set to immediately recognize those tags and send a message to a dedicated Slack channel for tracking commissions and incentivizing sales.

“The more you automate with tools like Flow,” says Julio Giannotti, Web Manager at Interline, “the more money a business can make. It’s an exciting time and we see a lot of opportunity with Flow.”

Let Go of Automated Commerce Anxieties

Want to turn your one-million-a-year business into $10 million faster? With a focus on long-term growth?

Ecommerce automation can not only manage custom orders while you sleep; it can also save you money by halting fraud and streamlining the use of third-party solutions.

If you’d like to find out more about how to save employee time, perform higher-value tasks, and increase both traffic sales …

Find out more about automation

About the Author

Andrea Wahbe is a freelance B2B marketing strategist and corporate storyteller who writes about Canadian SMEs, marketing, and digital media trends. Follow her on Twitter.

Topics: