chapter 1

Introduction

For new entrepreneurs, deciding to start an online business is an exciting journey, but it’s also new terrain that can be intimidating and difficult to navigate. Maybe you’ve tried starting your own business before, or maybe you're planning your very first one. Regardless, every new business will present its own unique opportunities and challenges.

From choosing a product, evaluating it, validating the market, sourcing inventory, building your online storefront, marketing and fulfillment, there’s a lot to learn.

One of the biggest hurdles for ecommerce entrepreneurs starting their online business is the very first step of figuring out what products to actually sell online. This seemingly mountainous choice typically ends up being the reason most people never actually start their online business in the first place.

In an effort to help aspiring ecommerce entrepreneurs, we have analyzed and reverse engineered hundreds of online businesses, their products and niches to put together the most comprehensive guide to help you zero-in on a product and niche, so you can get started building your ecommerce business.

In this guide you'll learn the fundamental types of product opportunities that exist, we will show you the best places to search for ideas, you'll learn how to understand market demand and evaluate your idea and finally, we will help you find your suppliers.

We have a lot of ground to cover so let's begin the journey.

 

Next chapter

2. The 8 Product Opportunity Types

6 min

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