A content strategy is crucial to your business whether you are an affiliate, agency-owner, freelancer, or marketer. It will allow you to clearly define the process, timeline, and stakeholders needed to coordinate, create, and distribute your content.
In this article, we’ll cover:
- How to not fall into the content trap.
- Why a content strategy can add value to your business and target audience.
- Expert advice from Shopify’s content-obsessed partners, affiliates, and app developers.