Some people think search engine optimization (SEO) is based on magical, hard-to-understand algorithms. They think the only way to succeed in SEO is to either hire an agency to do it for them, or to use black-hat methods like keyword stuffing, scraping, or cloaking.
With this in mind, we have selected the top four SEO myths that tend to trip marketers up. In this article, you’ll learn:
- How to improve your search engine ranking using content, keywords, collaborations, and domain names
- Why building an optimization process that works for the long-term is essential
- The importance of providing value to your target audience