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What is Content Strategy and Why Your Business Needs One

What is Content Strategy and Why Your Business Needs One

what is content marketing

A content strategy is crucial to your business whether you are an affiliate, agency-owner, freelancer, or marketer. It will allow you to clearly define the process, timeline, and stakeholders needed to coordinate, create, and distribute your content.

In this article, we’ll cover:

  • How to not fall into the content trap.
  • Why a content strategy can add value to your business and target audience.
  • Expert advice from Shopify’s content-obsessed partners, affiliates, and app developers.

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