3 search results for “Yasmin Alameddine”

How to Generate Leads for Your Business Using Content

How to Generate Leads for Your Business Using Content

how to generate leads

Time is money for small business owners, freelancers, and agencies. These entrepreneurs are predominantly focused on sales and scaling their business — therefore content built around generating leads is the most impactful form of marketing they can invest in. With this in mind, we’ve compiled a list of tips on how to create content that will generate leads to keep your business growing..

In this article we’ll cover:

  • How to develop and distribute valuable, targeted content.
  • Why maintaining a strong content strategy across all channels is essential to lead generation.
  • The importance of using clear calls-to-action in all content.

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4 Common SEO Myths and Tips to Avoid Them

4 Common SEO Myths and Tips to Avoid Them

seo myths

Some people think search engine optimization (SEO) is based on magical, hard-to-understand algorithms. They think the only way to succeed in SEO is to either hire an agency to do it for them, or to use black-hat methods like keyword stuffing, scraping, or cloaking.

With this in mind, we have selected the top four SEO myths that tend to trip marketers up. In this article, you’ll learn:

  • How to improve your search engine ranking using content, keywords, collaborations, and domain names
  • Why building an optimization process that works for the long-term is essential
  • The importance of providing value to your target audience

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What is Content Strategy and Why Your Business Needs One

What is Content Strategy and Why Your Business Needs One

what is content marketing

A content strategy is crucial to your business whether you are an affiliate, agency-owner, freelancer, or marketer. It will allow you to clearly define the process, timeline, and stakeholders needed to coordinate, create, and distribute your content.

In this article, we’ll cover:

  • How to not fall into the content trap.
  • Why a content strategy can add value to your business and target audience.
  • Expert advice from Shopify’s content-obsessed partners, affiliates, and app developers.

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