Time is money for small business owners, freelancers, and agencies. These entrepreneurs are predominantly focused on sales and scaling their business — therefore content built around generating leads is the most impactful form of marketing they can invest in. With this in mind, we’ve compiled a list of tips on how to create content that will generate leads to keep your business growing..
In this article we’ll cover:
- How to develop and distribute valuable, targeted content.
- Why maintaining a strong content strategy across all channels is essential to lead generation.
- The importance of using clear calls-to-action in all content.