Looking to build out your game’s online real estate? You don't have to pass go or collect $200 first—just start by registering a .game domain name. Whether you're selling board games and decks of cards, marketing a new product to today’s COD diehards, or advertising a new e-sports team, the .game domain extension drives clarity into your purpose, builds excitement, and reminds people not to take life so seriously.
Five different entities applied for rights to the .game domain, showing ICANN just how popular this new generic extension was. Google later brought the .games domain to the International Centre for Dispute Resolution (ICDR) with concerns that it would confuse internet users. When ICDR ruled in favor of Google, one more registry joined the competition for .game rights.
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If your brand name does not clearly explain that you sell, market, or trade games, a .game domain extension can help clarify what your site is all about right off the bat.
Whether it’s the login page for a video game, an ecommerce board game shop, or a digital publication reviewing the latest in the Call of Duty franchise, .game paints a picture of what you offer before visitors even reach your website.
|Low initial cost|
|SSL certificates included|
|WHOIS privacy included|
|Spam-free parking page|
|Free 3-day Shopify trial|