Reach your audience on the move. The .mobi domain extension is a generic top-level domain (TLD) that was originally created to distinguish mobile-optimized sites from those best viewed on a desktop. Backed by the world’s leading tech and telecommunications brands—including Google, Microsoft, Ericsson, Vodafone, and T-Mobile—a .mobi domain name indicated that your site was made to browse on-the-go.
When the .mobi domain was introduced, companies were required to use this domain to distinguish their mobile-optimized site. Parent company mTLD ensured sites met various criteria that included speed, size, and layout. Today, mTLD still offers a free tool called Ready.mobi to test a site’s mobile performance. With more than half of all web traffic coming from mobile devices, nearly every main site is now fully responsive so having a .mobi domain name is no longer mandated.
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It’s no longer mandated, but a .mobi domain still tells your customers that your site is designed with a mobile experience in mind.
If your site is better experienced from a mobile device, you’re connecting with an audience that’s likely browsing from their phone, or “mobile” is part of your brand name, .mobi may be the right choice.
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