Shopify Introduces Selling on Pinterest Using Buyable Pins
Shopify is the first commerce platform to bring Buyable Pins to small and medium sized businesses
SAN FRANCISCO AND OTTAWA, ONTARIO — June 2, 2015 – Shopify Inc. (“Shopify”) (NYSE: SHOP, TSX: SH), , a leading cloud-based commerce platform, today launched a new offering with Pinterest that allows Shopify merchants to sell their products directly on Pinterest using Buyable Pins. Shopify partnered with Pinterest for the launch of Buyable Pins, and is the first commerce platform to offer Buyable Pins to small and medium sized businesses. Shopify’s 165,000 merchants can start using this sales channel today.
“Buyable Pins can turn Pinterest from a great source of website traffic into a great source of sales,” said Satish Kanwar, Director of Product, Shopify. “Our new Pinterest sales channel will give Shopify merchants the opportunity to be among the first to sell using Buyable Pins. These crafters, makers, and unique brands sell the kind of products that Pinterest users love.”
Buyable Pins, announced by Pinterest earlier today, are special types of Pins that include “Buy It” buttons. Clicking that button gives a shopper a simple and secure way to buy products right from the Pinterest iPhone or iPad app, using Apple Pay or their credit card. Apple Pay gives users an easy, secure, and private way to pay from their iPhone or iPad with a single touch.
To sell on Pinterest, Shopify merchants need to add the new Pinterest sales channel to their account. This will automatically enable Buyable Pins for all of their products found on Pinterest. Then, all Pinterest orders, products and customers will automatically be synchronized with Shopify, just like any other sales channel.
Pinterest is the latest sales channel built for the multichannel Shopify platform. The Shopify platform now includes support for buy buttons on any website, in mobile apps, and on Pinterest. In addition to enabling buy buttons, Shopify offers a fully hosted online store and an iOS point of sale system.
Today’s announcement is the latest result of a long-term partnership between Pinterest and Shopify. Last week, Shopify and Pinterest published an infographic with data that shows that:
- Average order value of sales referred from Pinterest to Shopify stores is $50, larger than any other major social network.
- Pinterest is the second-highest driver of all social media traffic to Shopify stores, next to Facebook.
- 80% of orders referred from Pinterest to Shopify stores are from a mobile device.
To learn more about Shopify’s Pinterest offering, visit: www.shopify.com/pinterest
To learn more about how Pinterest drives online commerce, visit: www.shopify.com/infographics/pinterest
Shopify is a leading cloud-based commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up and manage their stores across multiple sales channels, including web, mobile, social media, brick-and-mortar locations, and pop-up shops. This provides a merchant a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 165,000 businesses in approximately 150 countries, including: Tesla, Budweiser, Google, Wikipedia, LA Lakers, GoldieBlox, and many more.
This press release contains certain forward-looking statements, including statements with regard to the launch of Buyable Pins on Pinterest. Words such as "expects", “anticipates” and “intends” or similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to the inherent uncertainties in predicting future results and conditions and no assurance can be given with respect to the success of Buyable Pins on Pinterest. The success of Buyable Pins on Pinterest will be subject to numerous factors, many of which are beyond Shopify’s control, including, without limitation, user adoption rates. Shopify undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.
Example Shopify screens
Featured Shopify stores
How Pinterest Drives Online Commerce [Infographic]
We partnered with Pinterest to gather data about use of their platform, as it relates to commerce. The result, Pinterest can be a powerful driver of traffic and big-ticket sales. Check out all of our findings in the infographic below..