Etsy vs. Wix vs. Shopify

Etsy or Wix or Shopify?

Shopify provides exclusive dropshipping apps along with over 6,000 other apps, over 100 payment methods, and no transaction fees on Shopify Payments.

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Why choose Shopify over Etsy and Wix

Feature comparison table between Etsy, Wix, and Shopify

Key features




Free trial Yes Yes Yes
24/7 support No Yes Yes
Sell online and in-store No Yes Yes
Business capital No No Yes
Custom domain No Yes Yes
SEO features No Yes Yes
Hosting Yes Yes Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes Yes Yes
Mobile-friendly Yes Yes Yes
Fraud protection No Yes Yes
Integrated checkout Yes Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools No Yes Yes
App Store No Yes Yes
Mobile app for merchants Yes Yes Yes

7 things Shopify can do vs. Etsy and Wix

Share exclusive dropshipping apps

Etsy doesn’t allow dropshipping on its platform. However, Wix and Shopify do. Shopify has all the popular dropshipping apps Wix has, plus exclusive ones like Oberlo. Oberlo has a forever-free starter plan, allowing you to dropship on the platform without needing to pay additional app fees, unlike other dropshipping apps.

Offer over 6,000 apps

Who has more apps: Etsy vs. Wix? Etsy doesn’t have an app store, while Wix has over 250 apps. However, Shopify offers over 6,000 commerce apps that allow you to design, build, and run your commerce business online and offline.

Specialize in commerce features

Neither Etsy nor Wix were built for all commerce. Etsy is an ecommerce platform for selling handmade goods. Wix started as a website builder for freelancers like photographers. Shopify was built with commerce in mind: both ecommerce and brick-and-mortar retail.

Allow over 100 payment methods

Unlike Etsy and Wix, Shopify boasts over 100 payment gateways globally, so your customers can make secure purchases based on the country they’re located in. Etsy only has around 10 payment gateways, whereas Wix has over 50. Shopify lets you sell using the payment methods your customers use, with more global options.

Offer comprehensive sales reporting

Neither Etsy nor Wix offer comprehensive sales reporting. On Shopify Advanced, you’ll find a collection of sales reports to help you better understand your customers and your business’ performance. You can even unify your online and offline sales with Shopify POS for a full picture of your business’ health.

Fund your business

Etsy doesn’t provide business loans. Wix only invests in businesses with Wix Capital. Shopify provides business loans for inventory, staffing, and marketing, with no personal credit checks or application process for those who need financial assistance.

Provide no transaction fees

When comparing Etsy vs. Wix, both charge transaction fees using their own payment method. Etsy Payments charges 3%–4% on transactions whereas Wix charges 1.9%–2.9%. However, there are no transaction fees on Shopify Payments.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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Which is better for ecommerce: Etsy vs. Wix?

Etsy only allows handmade goods, vintage items, and a limited selection of other niche products. Wix wasn’t built with ecommerce in mind, so it doesn’t have comprehensive functionality. Shopify is an excellent option for ecommerce, as it has over 6,000 commerce apps, allows dropshipping, and has a breadth of features, tools, and themes for selling online.

What’s the difference between Etsy and Wix?

The main difference between Etsy and Wix is that on Etsy you can only sell handmade items and vintage goods, whereas Wix is a platform that was built for freelancers like photographers. Shopify is a commerce platform that lets you sell anything you’d like, online and offline.

Which is cheaper: Etsy vs. Wix?

Etsy charges listing fees and transaction fees, which can increase the overall cost to the seller. Wix costs $20/month for its Basic plan but also charges transaction fees. Depending on the volume you sell, Shopify might be a cheaper option, as it costs $19.00 USD/month for its Basic plan when paying yearly, with no transaction or listing fees when using Shopify Payments.

Page last updated: January 24, 2022