Shopify Audiences
Find your next best customer
Find high-intent buyers, help your paid ads perform better, and decrease conversion costs. Use a shared audience network to generate potential customers with just a few clicks and help convert more sales.

Improve your prospecting
Supercharge top of funnel acquisition
Finding new customers through digital marketing is hard and expensive. Shopify Audiences helps find high-intent buyers and increases the likelihood of conversions.
- Help decrease conversion costs with enhanced top of funnel targeting
- The algorithm improves over time to always provide fresh, high-intent audiences
- Use audiences for look-a-like campaigns to drive more acquisition
- Transparent performance reporting based on the audience that only Shopify can provide
*Shopify Audiences is currently available for Facebook and Instagram Ads. More ad platforms will be integrated in the future.
Easy to use, seamlessly integrated
Create and manage all in one place
Shopify Audiences runs right from your admin. Get powerful reporting and dashboards that let you know how audiences are impacting your business.
- Create audiences with a few clicks by simply selecting the product you wish to sell
- Easily track audience performance in the same place where you manage your business
We have loved creating high-intent audiences and have really seen our targeting and performance improve, with return on ad spend as high as 6x. Shopify Audiences is now a key part of our advertising strategy.
Designed for privacy
Customer data is securely hashed and aggregated. No business has access to the personal information or statistics of buyers included in Shopify Audiences.
- Audience lists are encrypted and transmitted securely when exporting to ad platforms, and lists cannot be downloaded from ad platforms
- Manage your customer’s opt-out preferences from within your admin

Shopify Audiences has helped us regain confidence with top-of-funnel advertising and reach qualified buyers with return on ad spend as high as 3x.
Get the details and get started
How Shopify Audiences works.
Generate a list of buyers that are likely to purchase the type of product that you want to sell more of.
Export the audience list to your Facebook Ads account, and then launch ad campaigns that target that audience.
Shopify Audiences is available to shops in the US and Canada who are on the Shopify Plus plan and use Shopify Payments.
Stability and reliability
Exclusive to Shopify. Included with Shopify Plus.
Shopify Audiences is included in Shopify Plus. Get the power of Shopify’s most advanced tool for getting more from your ad spend.
Install Shopify Audiences