Shopify Audiences
Drive up to 2x more retargeting conversions
Find more customers and increase your orders. Audiences uses commerce insights only available on Shopify to help you maximize your ad performance on top platforms.*
Not on Shopify Plus? Upgrade now
*Ad campaigns using the latest version of Shopify Audiences Retargeting Boost lists have demonstrated as much as 2 times more orders for every marketing dollar spent on retargeting compared to the next-best available tactic. Results may vary.
Tap into the power of Shopify
Leverage the scale and volume of commerce that happens on Shopify to improve your ad performance.
Gain an advertising edge
Unlock features powered by buyer behavior insights only on Shopify.
Find more customers
Target audiences with custom lists built from millions of commerce insights.
Compare your performance
Access benchmark data of similar stores or industry groupings to refine your ad strategy.
Audiencesv2.4
Win with precise ad targeting
Get your ads in front of the most interested buyers across the largest-reach channels with custom audience lists generated by powerful Shopify algorithms.
Increase your retargeting conversions by up to 2x
Get more orders out of every dollar you spend on retargeting when you use custom Retargeting Boost lists.
Cut customer acquisition costs by up to 50%
Maximize ad performance with Audiences v2.4, powered by algorithms that constantly improve.
Exclude 40% more existing customers on average
Boost ad efficiency by applying the Existing Customers Plus audience as an exclusion to a campaign.
Connect your store to key marketing channels
Launch and grow your advertising campaigns on Meta, Google, TikTok, Pinterest, Snapchat, and Criteo.
Increase your retargeting conversions by up to 2x
Get more orders out of every dollar you spend on retargeting when you use custom Retargeting Boost lists.
Cut customer acquisition costs by up to 50%
Maximize ad performance with Audiences v2.4, powered by algorithms that constantly improve.
Exclude 40% more existing customers on average
Boost ad efficiency by applying the Existing Customers Plus audience as an exclusion to a campaign.
Connect your store to key marketing channels
Launch and grow your advertising campaigns on Meta, Google, TikTok, Pinterest, Snapchat, and Criteo.
Get more out of your ad spend
Set an amount for your ad spend and discover the impact that Shopify Audiences can have on your store.
Customers acquired from paid ads
Using Shopify Audiences
Up to240,000
Using your current targeting
120,000
240,000+120,000
120,000
Ad campaigns using the latest version of Shopify Audiences for targeting have demonstrated as much as 50% lower customer acquisition costs, compared to campaigns relying solely on ad platform targeting. Results may vary.
In 1 year
Benchmarks
Perfect your ad strategy
Compare your Meta ad performance to similar stores or industry groupings, and explore your ad trends. With benchmark data only available on Shopify, you can pinpoint where to make improvements.
Access the most relevant insights
Understand how your ad performance stacks up to stores with similar order values and products, and to those in your industry.
Optimize your advertising wins
Adjust your ad campaigns with at-a-glance indicators that highlight what’s working well, so you can increase returns at lower costs.
Explore your ad trends
Adjust your strategy by analyzing your ad trends using historical data. Separate your seasonal results from your campaign results.
Access the most relevant insights
Understand how your ad performance stacks up to stores with similar order values and products, and to those in your industry.
Optimize your advertising wins
Adjust your ad campaigns with at-a-glance indicators that highlight what’s working well, so you can increase returns at lower costs.
Explore your ad trends
Adjust your strategy by analyzing your ad trends using historical data. Separate your seasonal results from your campaign results.
Featured Merchants
Mac Duggal more than doubled its retargeting audience size
2.3x
larger retargeting audience size
3.6x
lower cost per purchase with retargeting ad set
2x
Return on Advertising Spend (ROAS)
Shopify Audiences helped us grow and future proof our campaigns.
Resources
Blog
Maximize your ad performance
Drive up to 2 times more orders for every retargeting dollar spent with custom Retargeting Boost lists.
Help Center
Benchmarks
Optimize your ad performance with key insights from similar stores or industry groupings, as well as seasonal trends.
Support
Contact Plus Support
Log in to your Shopify account to connect with someone about Shopify Audiences.
Exclusive to Shopify Plus
Find more customers
Shopify Audiences can scale your advertising and reduce your acquisition costs. This custom advertising solution is powered by millions of commerce insights only available on Shopify.