Esales Order Management: Is Your Esales Order Processing System Killing Growth?

Esales Order Management: Is Your Esales Order Processing System Killing Growth?
This is a special guest contribution by Andrew Bowden, Sr. Manager of Product Marketing, and Thu Nguyen, Product Manager of Ecosystems and Integrations, from TradeGecko

Operating any business, particularly a high-growth organization, is an incredible rush … a roller coaster ride where you live the ups and downs every single day.

The question is, “Are you truly in control?”

Simply put, growth can often be your own worst enemy. You may find yourself asking whether you’re in the business of running your business or if you’re in the business of creating great products and customer experiences?

Regardless of your stage of growth or digital maturity, backend operational systems — the ones that you rely on every day to keep the lights on and pay the bills — are often the last to be brought into the digital era.

Systems and processes designed to support esales order management and esales order processing fall into this camp.

High-volume businesses are often so focused on staying ahead of the competition, attracting customers, and hitting revenue targets that they end up relying on Band-Aid solutions to keep up with the ever-increasing velocity of sales.

What this often amounts to is hiring people to solve for complexity as orders are manually processed and synced with each sales channel, accounting ledgers, warehouse locations and move through the fulfillment process.

Impediments to online (ecommerce) and retail growth

TradeGecko 2018 Global Small and Medium Business Commerce and Inventory Management Survey (Note: data does not sum to 100 as each respondent provided multiple answers)

If this sounds like your organization, don’t worry. You’re not alone and there is a way out of the madness.

What Is Esales Order Management?

The process of esales order management is much more complex than simply taking sales orders and filing them. When you break it down, what it truly represents is a cascade of events that ripple through your organization affecting its entire operational ecosystem. Within it includes the need to:

  • Receive and track sales orders
  • Forecast future potential demand
  • House and maintain customer data
  • Update multiple sales channels in real time
  • Fulfill orders accurately and in a timely manner
  • Process payments and update accounting ledgers
  • Track, monitor, update, and replenish (or manufacture) inventory

And, on top of all that, continue to run a flawless sales and marketing operation.

Esales order management and esales order processing systems free your team from spreadsheets, manual updates and the time-consuming business of running your business.

In concept, these systems are simple enough to understand because they tirelessly do the work that that people were forced to do previously.

Esales order management systems were designed to automate the movement of data throughout the entire order management ecosystem, from sale through to fulfillment. In real-time. Without having to worry about mistakes caused by manual data entry.

Data from TradeGecko’s recent global survey suggests that you’re not alone. In fact, the vast majority of brands are relying heavily on manual, error-prone processes to keep their businesses running rather than freeing up that time to focus on customer satisfaction and growth.

How large and medium companies manage esales orders and inventory

The spreadsheet Olympics are thriving; TradeGecko 2018 Global Small and Medium Business Commerce and Inventory Management Survey

You already know how ecommerce has digitized the front end of your sales order process; allowing consumers to make purchases from the comfort of their desks or smartphones rather than going into a physical store or, on the wholesale side, replacing paper purchase orders or sales agent calls.

But you may not be terribly familiar with how order management solutions work together with ecommerce to digitize the backend of your sales order process by facilitating the entire interconnected ecosystem that makes esales order management a reality.

Esales order management systems are designed to free your time so that you can focus on growth

Esales order management systems are designed to free your time so that you can focus on growth

By embracing esales order management, you’ll finally be able to win back the time that was being stolen by manual or inefficient workflows and truly plan for scalable growth as you sell across an increasing number of sales channels and handle multiple currencies.

As said by Alex McBride, co-founder and Managing Director of The 5TH:

“[For] an eCommerce brand, it’s important that you have the right backbone in place to grow. So using systems that are trusted and recommended — like TradeGecko, Shopify, and Xero — really help you look after the business and you can grow off those platforms.”

Unlock Your Growth Machine

There has never been a better time than now to change your business for the better and embrace digital systems so that you can truly master growth.

If you’re unsure of where to search for esales order management systems or determine which one is the best fit for you, Shopify Plus, TradeGecko, and Stitch Labs have already done some of the hard work for you in these guides.

Or, you can take a look at the Shopify Plus technology partners directory:

Order and inventory management Partners on Shopify Plus


About the Author

Andrew Bowden is the Sr. Manager of Product Marketing at TradeGecko. Anthropologist by training and data-driven marketer by day, he spent over 10 years in the advanced analytics space before moving into supply chain technology and ecommerce. A reluctant millennial, Andrew still remembers the pain and excitement that accompanied the sound of a dial-up modem.

Not one to count sheep, Thu Nguyen is known for counting API calls before going to sleep. An ex-Googler, she brings novel approaches and design thinking to help brands exceed growth targets by easily expanding their commerce and supply chain ecosystems.