Sell across Google
Promote your products
Manage with Shopify
Get up and running in 3 steps
1 Start your free trial
Create an online store for your products with a 3-day free trial of Shopify.
2 Install Google as a sales channel
Add Google as a sales channel in your Shopify admin and connect to your Google Merchant Center account.
3 Sync your products and start selling
Complete the Google sales channel setup and your products will be eligible to show up across Google.
List your products for free
Show up everywhere
Showcase your products across Google—Search, Shopping, Images, Lens, and YouTube.
Increase traffic for free
Reach new customers by listing your shop’s products for free on Google.
Reach the right customers where they shop with Performance Max
Let Google work for you
Create your campaigns, set a budget, and let Google’s smart technology optimize your ad.
Maximize your reach
Access new inventory, formats, and audiences across all Google channels, including YouTube, Search, and the web.
Buy on Google
Boost conversion with Buy on Google
Offer one-tap checkout
Give customers the option to buy on Google in addition to checking out through your online store.
Own the relationship
Let customers buy wherever they are—all customer details sync back to Shopify when they buy on Google.
Convert with Shop Pay
Offer accelerated checkout with Shop Pay, the best-converting checkout on the internet.
Manage from Shopify
Keep track of orders and payments from Google purchases all within Shopify.
Turn viewers into shoppers
Instantly sync your products to YouTube
Add your products in seconds, ensuring that product details, such as imagery, pricing, and inventory stay in sync.
Create authentic live shopping experiences
Tag or pin products at key points in your live stream for a real-time, watch-to-shop experience.
“The results of those first campaigns were mind-blowing.”
Google’s Performance Max campaigns are the foundation of Pono Woodworks’ marketing strategy. Today, Google sales account for a third of their total business.