We know that measuring the performance of your app in the Shopify App Store involves a lot more than just watching the number of installs go up. Without knowing your ratio of app installs to uninstalls, you can’t truly gauge the stickiness of your app. Without knowing the lifetime performance of your app, you can’t really know how your app revenue has grown, year-over-year.
To help you better understand your app’s performance in the Shopify App Store, we’ve made several improvements to the app analytics section of the Partner Dashboard. You can access the new analytics in your Partners Dashboard today, in its beta format.
One of the biggest and most exciting changes is that instead of getting a snapshot of current installs, total installs, and total uninstalls, you’ll now be able to see how these numbers have changed over time.
With these deeper insights, straight from Shopify, there are several new ways to better understand how merchants interact with your app, and how to optimize based on these behaviors.
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View trends in merchant growth
Have you run a marketing campaign in the past and wondered if it worked in increasing your app user base? By accessing filterable, historical data you can clearly identify drops and spikes in the merchant growth of your app. This is useful for finding usage correlation with growth initiatives, new app features, app store listing updates, and so on.
You can also look at historical data to identify seasonal spikes in downloads to help your support team prepare earlier for an increase in merchant support requests.
Understand which types of charges account for your app revenue
The Billing API supports various billing models through multiple endpoints. Many apps take advantage of this to provide tiered pricing options for merchants. Now, instead of only seeing a lump sum of app revenue, you’ll be able to view how much revenue is generated by each billing model you offer.
By identifying ineffective or underutilized billing structures, you can simplify your billing model to better fit what most merchants prefer.
You might also like: Why App Developers Should Use Shopify’s Integrated Billing.
Get further insights on merchant retention and churn
In order to properly time emails and user retention campaigns, you need to know the common time frames within which merchants call it quits on your app. To help you know if merchants are opting to uninstall almost immediately, within the first two weeks, within the first couple of months, or beyond, we’re now serving these uninstall timeframes directly in the dashboard.
As well, if you want to know if the uninstall had nothing to do with your app and merchants simply changed their mind about running a shop, you’ll now be able to see the number of app users who churned and left their store, as well as the merchants who came back and re-opened their store.
You might also like: How to Increase User Retention Throughout the App Usage Lifecycle.
More knowledge and power to grow your app business
With these clear, filterable, and historical views of your app’s performance on the app store, you can now identify trends and insights that’ll help you optimize marketing, support, and pricing strategies to grow your business and boost those numbers even higher.
To learn more about these updates and what the specific analytics terms mean, check-out the docs page. As well, if you have any feedback on how our team could further improve this analytics beta, you can submit suggestions directly through the apps page in the Partner Dashboard.
If you’re not yet familiar with any of our apps ecosystem, you can sign-up for a free developers account and get started today.
What do you think of the new improvements to app analytics? Let us know in the comments below!