How to Sell Online
Shopify is an all-in-one commerce platform that helps independent business owners sell online and in-person. We have many step-by-step guides and video tutorials to help you get started with selling online. You'll learn how to set up a well-designed online store quickly, list your products, convert more customers, and track your results.
How to Sell Online in 9 Steps
- Decide which products to sell
- Establish your target audience
- Perform market research
- Choose your sales channels
- Create an online store
- Set up payment processing
- Choose your shipping methods
- Promote your products
- Continuously improve your services
Below, we've curated some of our best content on successfully selling your products online. You'll also find a few checklists to help you stay organized and on track. If you're ready to begin selling, start with a 14-day free trial of Shopify.
How to Build a Sales Channel Strategy For Your Online Store
Competitive Pricing 101: Avoid Price Wars, Save Profit Margins
The Key to Fast Growth is Achieving Product-Market Fit
How to Write a Compelling Elevator Pitch That Sticks (Plus 3 Templates You Can Steal)
How to Turn Around a Struggling Business: Tips and Real-Life Examples
Psychological Pricing: What Your Prices Really Say to Customers
Level Up Your Stream: How to Make Merch for Twitch
Creators in Control: How YouTubers Can Make Money With Merch
What’s in a Name? How to Get Ideas for Your Etsy Shop Name
Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store
How to Sell On Etsy Successfully (While Maintaining Your Independence)
From Content to Commerce: The Best Ecommerce Plug-ins for Your Existing WordPress Site
From Likes to Dollars: Here's How to Sell Your Products on Instagram in 2021
Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?
Avoid Sticker Shock: The True Cost of Running an Ecommerce Website
Product Page Tune-Up: 9 Timeless Ways to Increase Conversions
Pop-Up Shops Are Set to Surge (and Everything Else You Need to Know to Try Temporary Retail)
Why Site Speed Is So Important: Conversions, Loyalty, and Google Search Ranking
Build Your Store With Ease: The 9 Best Ecommerce Website Builders for 2021
Claim Your Name: 7 Reputable Domain Name Registrars for Small Businesses
Build on Solid Foundation: The 8 Best Website Builders for Small Businesses
What's the Best Ecommerce Platform for Your Business? Here's How to Evaluate Your Options
Your 9-Step Guide to Building a Business Website from Scratch
20 Selling Sites and Marketplaces to Sell Your Stuff Online
How to Use Pre-Orders to Validate, Pre-Sell, and Build Hype for a Product
How to Price Your Product: What You Need to Know About Pricing Before You Launch
27 Free Shopify Apps to Help You Build, Manage, and Grow Your Store
The Price Is Right: 13 Strategies for Finding the Ideal Price for Your Products
Add Local Delivery Service to Drive More Online Sales
Product Pages: 16 Best-in-Class Examples and Why They Work
Understanding The Consequences of Brexit On Ecommerce
Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience
Etsy Alternatives: 10 Online Marketplaces and Website Builders for Makers
Preparing for Black Friday Cyber Monday: 3 Shopify Experts Weigh In
5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research
What Is Point of Sale Software? A Checklist for Choosing the Best POS for Your Business
How to Sell in China Through WeChat
A Perfect Fit: 7 Ways Brands Use Personalization to Create Tailor-Made Shopping Experiences
Sell Gift Cards for Your Brick-and-Mortar Business with a Simple Online Store
How to Quickly Set Up a Local and Curbside Pickup Experience with Shopify
Resilient Retail: How to Move Your Brick-and-Mortar Business Online
The 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store?
Unified Commerce: What's in Store for the Next Generation of Retail
The Procrastinator’s Guide to Black Friday Cyber Monday
Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store
17 Best Price Comparison Engines to Increase Ecommerce Sales
3 Live Workshops to Help You Plan for a Breakthrough Black Friday Cyber Monday
How to Create a Coming Soon Page and Start Marketing Before You Launch
