BonLook's unified shopping experience increased average order value 18%

Previous platform



Fashion and apparel

Use case

Multi-channel and omnichannel, Customization

Person wearing rounded eyeglasses

Headquartered in Montreal and co-founded by sister-and-brother team Sophie and Louis-Felix Boulanger, BonLook sells Canadian designed and made lenses online worldwide, and via 37 stores across Canada. As a medical product, prescription eyeglasses can potentially be a complicated purchase. Customers must upload prescriptions and make decisions about lens material, blue light protection, anti-fatigue protection, frame types and size, as well as cosmetic decisions about styles and designs.

Working with Shopify Plus Agency Partner Pointer, BonLook built a headless omnichannel solution, allowing customers to buy online or offline and increase the amount they spend per order. The complexities of taxable and non-taxable aspects of each purchase are handled with variants and theme files, with orders being passed to the BonLook platform for processing. Shopify Plus Certified Apps are used to improve conversion and nurture loyalty, bringing customers back with promotions and seasonal offers to make a repeat purchase.

With Shopify Plus, BonLook saw results fast.

Months to launch on Shopify Plus
Increase in average order value
Of shoppers make repeat purchase within 6 months

The decision to build on Shopify Plus was crystal clear, given the strength of the product, the platform’s ability to connect with inventory, logistics, ERP and operational systems, and the vision for the future of commerce. Together we are pioneering the very best omnichannel experiences for eyewear.

Louis-Felix BoulangerCOO and Co-founder, BonLook

Join the ranks of brands changing fashion and apparel every day.

Find out how BonLook and top brands are breaking boundaries and sales records with Shopify Plus.

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