Only Curls upgraded to Shopify Plus and increased sales by 180%

Previous platform



Health, beauty, and cosmetics

Use case

Growth and scale, Apps and integrations, Upgrades



When London-based Lizzie Carter couldn’t find the ideal towel to dry her natural curls and create frizz-free waves, she decided to create her own one. That’s when Only Curls was born: a one-stop shop for customers with curly locks. Starting out in 2016 with just £500, a single product and a great idea, the beauty brand is now a leading voice in the curly hair community on social media.

Since the beginning, Only Curls has been with Shopify; as its business has grown, it’s used Shopify Plus Certified Apps and Shopify Launchpad. With products regularly selling out, apps like Klaviyo and Gorgias have enabled the brand to promptly notify customers of new stock and excel in customer service. Thanks to Shopify Plus, Only Curls has been able to stay on top of order management even with spikes in demand – all without a large tech team. Since upgrading to Shopify Plus, Only Curls has seen:

With Shopify Plus, Only Curls saw results fast.

Increase in total orders
Increase in conversion rate
Increase in average order value

Shopify made it really easy for us to start with just a single product, £500 and still build a very professional site. Shopify Plus’s integration into third-party apps is amazing – we don’t think we’d have had the same opportunity with other platforms.

LizzieCarter, Only Curls

Join the ranks of brands changing health, beauty, and cosmetics every day.

Find out how Only Curls and top brands are breaking boundaries and sales records with Shopify Plus.

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