We sell Bee's Wrap, which is a natural, reusable alternative to plastic wrap for food storage. It is made from beeswax infused cloth that can be used to cover a bowl, wrap cheese, bread, veggies, or a sandwich.
What are the key factors that have helped your store be successful?
What helped my business take form in a comprehensible way at the beginning was the help, suggestions and skills of my friends and colleagues.
"When I was starting to develop my business plan, it seemed everywhere I turned I was told that great pictures were the key."—Sarah Kaeck
Bouncing ideas off of others, hearing ideas and suggestions and pulling them together into my online store allowed it to come together beautifully. Great photographs help substantially by making it eye catching.
Once the website was set up, features on different blogs were my best marketing tool. We have done many giveaways and interviews on all kinds of blogs. Bee's Wrap has been a great discussion opener for ways to cut back on plastic use in the home.
What are your top recommendations for new store owners?
When I was starting to develop my business plan, it seemed everywhere I turned I was told that great pictures were the key.
It is a skill and takes good equipment to take fantastic pictures for your website. It is totally worth the effort to find someone to help with this. A good design eye for your website is really important too.
Any Closing Remarks?
It is amazing selling online and developing relationships with customers all over the world and be able to work so close to home, at home a good part of the time.
It gives me the flexibility to be available to my family and run a successful business. Shopify has been easy to use- great for day to day operations from checking sales stats to finding orders. This makes all the difference when life gets really busy.