Shopify case studies

Dermalogica

Skin care pioneer Dermalogica has always been committed to staying ahead. But by early 2025, Dermalogica’s ecommerce setup wasn't keeping pace. Their existing theme, built on Shopify’s “Dawn” foundation, had become 60% custom code. Shipping updates had become a headache—and they have the dev tickets to prove it. So they switched from Dawn to the new theme foundation, Horizon, and immediately reaped the rewards: +9% conversion rate, $35,000+ in annual savings from software, and a 40% reduction in developer time spent on maintenance.