PrestaShop vs. Wix vs. Shopify

PrestaShop or Wix or Shopify?

While PrestaShop and Wix are solid platforms, neither can match Shopify’s robust feature set, wide array of plug-ins, and growing partner ecosystem.

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Why choose Shopify over PrestaShop and Wix

Feature comparison table between PrestaShop, Wix, and Shopify

Key features




Free trial Yes Yes Yes
24/7 support No Yes Yes
Sell online and in-store No Yes Yes
Business capital No No Yes
Custom domain No Yes Yes
SEO features No Yes Yes
Hosting No Yes Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes Yes Yes
Mobile-friendly No Yes Yes
Fraud protection No Yes Yes
Integrated checkout Yes Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools No Yes Yes
App Store Yes Yes Yes
Mobile app for merchants No Yes Yes

7 things Shopify can do vs. PrestaShop and Wix

Provide native analytics

Wix offers limited analytics that enable merchants to gain some insight into their operations. PrestaShop doesn’t have a native analytics engine, severely limiting your visibility over your online store. Shopify gives you enhanced visibility and powerful analytics. You have 360-degree visibility over your online store with Shopify. You can easily see how much you’re selling, your inventory, and your traffic.

Include hosting

PrestaShop requires you to choose a hosting platform to get your ecommerce store up and running. Shopify and Wix do not require a hosting platform. Instead, both are self-hosted, meaning you don’t need a third-party hosting provider to deploy your website. However, Wix hosting is limited and gives you only a bare-bones presence. Shopify’s hosting does not have this problem. It scales with you and gives you more options and flexibility.

Make commerce better for everyone

Wix and Shopify serve their purpose enough to let merchants build a simple online store. If you need to scale your operations, you’ll find yourself constrained to go beyond a certain point, especially if you want to deliver content to different channels and devices and enact omnichannel campaigns.

Provide powerful SEO tools

While Wix and PrestaShop handle the basics of both on-page and technical SEO, Shopify outperforms both platforms in the SEO department. It has superior search capabilities and mobile optimization. Wix and PrestaShop don’t even offer mobile responsiveness out of the box, giving Shopify an edge.

Support your business

Shopify merchants love that they can talk with the support team via phone, chat, or email. This gives them the help they need when they need it. Support is available 24/7 to answer any questions you have. If you want to get started on your online store journey but don’t have the tools, Shopify’s Contact page is the place to start. Find the answers you need from the Shopify community or support team.

Offer international payment methods

Wix, like Shopify, offers a native, customizable payment gateway. PrestaShop requires third-party payment gateways for you to be able to receive payments. Wix may have a native solution, but it charges you a monthly fee and is available only in a few countries. In contrast, Shop Pay is available in 50+ countries and in 10+ languages.

Ensure reliable uptime

Shopify offers better uptime than Wix and PrestaShop. Shopify’s position as the go-to ecommerce platform provider makes it a solid option because it features enhanced uptime and solid performance internationally.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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Which is better for ecommerce: PrestaShop vs. Wix?

PrestaShop and Shopify are both ecommerce engines created to support online merchants with their operations, but PrestaShop can’t match Shopify’s capabilities when it comes to delivering ecommerce solutions. Having an ecommerce engine of its own, Wix isn’t as well suited as Shopify to support your ecommerce operations.

PrestaShop vs. Wix: which is cheaper?

Being an open-source solution, PrestaShop is free to use. Still, the functionalities of the free option are too bare-bones to support growing ecommerce businesses. The paid add-ons you need to build a competitive store can end up costing you more than Shopify, whose price starts at $19.00 USD/month when paying yearly, or Wix, whose price starts at $17/month for the basic option. Wix’s most basic option also leaves you out in the open. To leverage advanced ecommerce options on Wix, you will need both third-party integrations and a more expensive plan.

PrestaShop vs. Wix: which is better for SEO?

While all three options offer SEO options, both Wix and PrestaShop leave you wanting for more, and to get that “more,” you need to install third-party plug-ins to optimize your online store beyond the basic meta tags and headers. On the other hand, Shopify provides you more significant SEO capabilities out of the box, so you can build an optimized store without plug-ins.

Page last updated: January 24, 2022