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Slinger increases revenue by more than 40% in four months after replatforming

Slinger knew its portable tennis ball launcher was bound to be a big hitter. The brand, owned by Connexa Sports Technologies Inc, wasn’t wrong. Within 30 days of launching, the company received $1 million in orders. But there was tension off the court—even simple tweaks to Slinger’s existing website were onerous and time-consuming due to its reliance on outside developers. What it needed was the right equipment: an intuitive and responsive ecommerce platform that would position the product as a hero. 

Shopify Plus served up a customizable and scalable out-of-the-box solution to drive the results Slinger was after. After replatforming, an improved site flow now leads visitors seamlessly through their purchasing journey in multiple languages and currencies; what used to take six clicks now only takes three. Video integration and 360-degree rotatable images keep the product front and centre; Shop Pay allows the cost of payment to be spread out; and video libraries and a community page create connection. Most importantly, what used to take Slinger months to modify now takes just minutes—leaving the company with more time to focus on their game. 

With Shopify Plus, Slinger saw results fast: 

  • 43.5% increase in revenue within four months 
  • 20% increase in conversions within four months
  • 20% increase in site traffic without employing new marketing tactics

Shopify Plus really changed the way we work by providing us more time. We’re able to do the basic things fast and know that they will work, so that we can focus on more complex things like developing and launching new products and launching into new markets.


Bernardo Bachino — Digital Marketing Manager



Previous platform

Adobe Commerce


Shopify Plus

Use case

Replatforming and Upgrades, Customization

Join the ranks of brands changing apparel every day.

  • Cotopaxi
  • Escalade Sports
  • State Bicycle Co.
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