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UroTuning drives 50% increase in sales by migrating to Shopify Plus

UroTuning is a fixture in the automotive space, embodying their motto, “By Enthusiasts, For Enthusiasts.” Their personalized approach helps bring customers’ automotive dreams to life, from upgrading an individual's commuter vehicle to building custom cars. So when the company’s previous platform wasn’t meeting their need to customize for unique product fitment requirements including make, model, year, founder and owner Justin Welty was ready to build a better experience for UroTuning’s customers. 

Having a platform that let the company access their APIs was crucial. They also wanted to increase efficiencies, and saw how Shopify Plus could help enable a better experience for both customers and employees. With the use of Shopify Flow, UroTuning automated processes that have improved efficiency and accuracy by enabling features that let customers save vehicle information to create a seamless shopping experience on the front end. With these shifts, the UroTuning team has been able to focus on what matters most: taking care of their customers and expanding their business.

Shopify Plus lets us focus on what matters: taking care of our customers and growing the UroTuning brand. Features like Scripts and Flow have been a game changer. Our only regret is that we didn’t move to Shopify Plus sooner.


Justin Welty — Founder and Owner


Tools and Hardware

Previous platform



Shopify Scripts, Shopify Flow

Use case

Customization, Speed to Launch, Replatforming and Upgrades

With Shopify, UroTuning saw results fast.


increase in sales


hours of website updates saved


increase in conversion rate

Join the ranks of brands changing tools and hardware every day.

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