Shopify Forms

Grow your list.
Drive more sales.

Attract, acquire, and convert new customers with Shopify Forms, a free email capture solution.

Don’t have a Shopify store? Get started with a 3-day free trial.

Capture customer information to build your marketing list.

Engage and incentivize your audience with emails and discounts.

Store and pull data from a compliant platform.

Analyze metrics on a performance dashboard.

Personalize & acquire

Collect information your way

Time and target

Where and when you capture customer information is up to you with page targeting and timed triggers.

Customize for your brand

Easily add your brand colors and logo to each form. Personalize everything from titles and descriptions to post-sign up success messaging.

Offer discounts

Incentivize buyers with exclusive discount codes. Discounts will automatically apply at checkout for Shop Pay users.
Shop Pay logo

Shop users can log in with their account, automatically save and apply discounts, and check out in one click with Shop Pay.

Connect & convert

Create customers for life

Engage your new customers in just a few clicks with Shopify's free automation and email tools, which work seamlessly with Shopify Forms. Flip the switch and put conversion-driven marketing campaigns on autopilot.
  • Welcome emails
  • Newsletters
  • Seasonal sales
  • Personalized recommendations

Evaluate & iterate

Data at your fingertips

First-party data

Grow your business with your data—not someone else's. Collect, own, and leverage customer information thanks to a centralized, compliant platform.

Actionable insights

The forms dashboard lets you see how potential customers engage with your forms. Use metrics to inform and improve future campaigns.

In less than 5 minutes, we have an email pop-up form and a completely new segment of users to communicate with. We’re really excited to have this linked to welcome emails and collect new customer contact information!

Mandy and Ali

Owners, Su & Lou

Su & Lou logo

Resources to help you get started


These top tips will help you get the most out of Shopify Forms.

Read the blog post

Help Center

Discover best practices and tips for using Shopify Forms.

Read our help docs


Have a question about Forms? We’re here to help.

Contact our support team

Increase your customer base and convert more leads

Don’t have a Shopify store? Get started with a 3-day free trial.

Frequently asked questions