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By going headless, Complex Networks expanded its experiential offerings with a 3D shopping experience

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Previous Platform



Media and entertainment

Use Case

Augmented reality and 3D, Customization

When 2020 wreaked havoc on, well, everything, ComplexCon was one of many community events that was forced to pivot to make it through the pandemic. The four-year-old multi-sensory convention, produced by modern entertainment company Complex Networks, is traditionally a two-day event featuring streetwear pop-ups, live shows and performances, appearances by fashion and music influencers, exclusive product drops and releases, and more.

After canceling its 2020 event, Complex Networks needed to adapt. And so came ComplexLand: a first-of-its kind immersive digital shopping experience where attendees could explore, engage with brands, and have fun. In partnership with design and experience agency Jam3, and Shopify Plus Agency Partner Riess Group, ComplexLand leveraged the Shopify Plus platform to plug commerce into an entirely digital landscape. Users could play a video game, shop online, and be the first in line for product drops with next to no bot intervention.

Shopify Plus helped us make sure our strategy was going to work from a velocity standpoint and for checkout, inventory issues, bots, and queuing. We had really expert advice from Shopify Plus to make sure the event was a success. It was a great collaboration.

  • Riess Group
  • Mike Riess — Founder

With Shopify Plus, Complex Networks saw results fast.


minutes of audience engagement


brand and commerce engagements


total engagements from attendees

Join the ranks of brands changing media and entertainment every day.

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