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So Shape upgraded to launch in new markets and increase sales

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Previous Platform



Fitness and nutrition

Use Case

Upgrades, Growth and scale, Global commerce

So Shape was born from the idea of focusing on what people want to eat, not just what they should eat. The French brand started its mission to create healthy and delicious meal options in 2014—but the team did not have ecommerce experience and had an ambitious expansion strategy.

So Shape upgraded to Shopify Plus in 2017 and started launching in different countries at a rapid pace. The brand simply replicates and tailors its online stores to new markets without significant tech resources and time. The Paris headquartered brand has seen sales surge since upgrading and now sells in multiple currencies and languages across the globe.

Shopify Plus makes it easy to launch in new markets and allows us to put the product first. We are able to focus on being creative and to create the best product for our customers, without worrying about the tech side.
So Shape
Raphaël WetzelCEO

With Shopify Plus, So Shape saw results fast.


Increase in sales since upgrading to Shopify Plus


Currencies across 10 main countries and 8 languages


Pop-up e-stores for new product lines

Join the ranks of brands changing fitness and nutrition every day.

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Find out how So Shape and top brands are breaking boundaries and sales records with Shopify Plus.