Focus on SEA
The Southeast Asia Commerce Trends Report
New industry insights from Shopify, exploring the evolution of commerce in Southeast Asia and the opportunities for retailers to connect with consumers and expand internationally.
The digital transformation of SEA
Planning for peak sales: Changing consumer behaviours
The omnichannel customer: Seamless shopping anywhere
Reaching shoppers in new ways: DTC, marketplaces and social commerce
Embracing new technology: Chatbots, AI and virtual messaging
Cross border expansion: A multi- language and multi-currency world
Operational efficiency: Shipping and logistics
In this report, Shopify, in collaboration with Marketing Interactive surveyed over 150 retailers across SEA to get their viewpoints on how they can remain customer-centric and digitally adapt to the needs of their consumers.
of respondents are investing in creating a robust e-commerce platform and infrastructure
of respondents are integrating customer data across both their online and offline for a unified view
of respondents using AI-powered chatbots for instant customer support
of respondents are currently conducting market research and adapting marketing strategies to fit local needs