Focus on SEA

The Southeast Asia Commerce Trends Report

New industry insights from Shopify, exploring the evolution of commerce in Southeast Asia and the opportunities for retailers to connect with consumers and expand internationally.

Key trends

The digital transformation of SEA

Planning for peak sales: Changing consumer behaviours

The omnichannel customer: Seamless shopping anywhere

Reaching shoppers in new ways: DTC, marketplaces and social commerce

Embracing new technology: Chatbots, AI and virtual messaging

Cross border expansion: A multi- language and multi-currency world

Operational efficiency: Shipping and logistics

Industry-informed insights

In this report, Shopify, in collaboration with Marketing Interactive surveyed over 150 retailers across SEA to get their viewpoints on how they can remain customer-centric and digitally adapt to the needs of their consumers.


of respondents are investing in creating a robust e-commerce platform and infrastructure


of respondents are integrating customer data across both their online and offline for a unified view


of respondents using AI-powered chatbots for instant customer support


of respondents are currently conducting market research and adapting marketing strategies to fit local needs

Local insights.
Global commerce platform.