Shop Campaigns

Convert new customers risk-free

Acquire and retain shoppers effortlessly with Shop Campaigns.

Create a campaign

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Unlock a long-term growth channel

Kickstart a scalable acquisition channel; merchants have seen up to a 43% increase in new customer growth.

Boost revenue without risk

Enjoy flexibility by setting your budget and target cost per acquisition (CPA). You only pay when your new customer pays.

Reach and retain new shoppers

Target and convert new customers. Plus, merchants have seen up to 21% increase in 14-day repurchase rates.

How Shop Campaigns work

  1. 01

    Buyers earn Shop Cash

    When buyers use Shop Pay at checkout, Shop rewards them with Shop Cash to spend on the app.

  2. 02

    You target Shop Cash buyers

    Set your campaign parameters and maximum acquisition cost, and we set the corresponding offer and audience.

  3. 03

    You reach relevant shoppers on Shop

    We promote your offer on Shop, helping interested buyers discover your brand and incentivizing them to make a purchase.

  4. 04

    You acquire and retain new customers

    As buyers redeem your offer, you acquire new customers and never pay more than your preferred acquisition cost.

Take control of customer acquisition costs

Set your desired CPA, minimum order value, and budget, and rest assured you have full control of every cost.

Zero setup costs. Zero risk.

No new assets, no complex setup—start converting in just a few clicks.

Fueled by Shop Cash

When buyers use Shop Pay, they earn Shop Cash. These rewards are fully funded by Shopify and can be spent anywhere on the Shop app. Shop Cash offers enable merchants to boost those rewards and attract new, relevant customers.

Resources

Case study

Find out how brands like yours are enjoying fast, sustained growth with Shop Campaigns.

View case studies

Help center

Learn more about Shop Campaigns, and all things Shop.

Explore our help center

Shop channel

Take a closer and discover the many ways Shop can help your store grow.

Find out more about Shop

For Shopify Plus members.

Convert new shoppers at scales. Your risk-free sale starts here.

Not a Shopify Plus member?

Not to worry. Shop Cash offers are open for early access.