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Stanfields logo

As transactions hiked 59%, Stanfield’s also grew its conversion rate by 168%

Man in sweatshirt cooking outdoors


Fashion and Apparel

Previous platform

Adobe Commerce

Use case

Replatforming and Upgrades, Marketing

A Canadian icon since 1856, Stanfield's has earned a reputation for innovation in producing underwear, apparel, and accessories that have been used in gold rushes, world wars, and through pandemics. An early adopter of online commerce, the brand felt constrained by its legacy systems and wanted a more robust and capable commerce platform to power its next phase of growth. 

Working with Shopify Plus Agency Partner Able Sense, Stanfield's launched an entirely new online store that was more responsive, easier to navigate, and simpler for staff to manage. With multiple brands and a vast inventory of product variants, Shopify seamlessly connects with the brand’s enterprise resource planning software, and also leverages Shopify Flow and Shopify Plus Certified Apps to improve on-site experience, increase conversion, and help achieve nearly triple-digit revenue growth in the first 12 months since migrating.

Shopify Plus helps Stanfield's improve operations, increase customer satisfaction, and run effective merchandizing and marketing efforts. But Shopify Plus is not just a technology platform. It is a foundational partner for our ongoing digital transformation as we bring this age-old company into the future.

  • Stanfield's
  • Kevin Connolly — Sales and Marketing Manager

With Shopify, Stanfield's saw results fast.


Growth in conversion rate


Growth in average order value


Increase in Transactions

Join the ranks of brands changing fashion and apparel every day.

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What business challenges are you dealing with? We can help. Get in touch