Shopify case studies
Find out why the world’s best brands choose Shopify
Showing all 609 case studies
Tarte Cosmetics
Tarte moved tarte.com from Salesforce Commerce Cloud to Shopify and worked with CQL to build a more flexible campaign and storytelling system. The new commerce setup supports Tarte’s DTC business, TikTok Shop, and international growth while helping the brand keep pace with changing customer behavior.
Etnia Barcelona
Etnia Barcelona had spent 25 years building a reputation for quality and service that left no room for shortcuts, but its website did not meet that same standard, running on a self-built platform where a checkout that stalled, payment methods that broke without warning, and pages that struggled to load depending on which country a customer was in. After a 45-day migration to Shopify with no redesign, digital sales grew year over year for the first time in five years.
WOW Concept
For a Madrid retailer that curates 300 to 400 digital-first brands across five-floor flagship stores, running online and in-store as separate businesses was holding growth back. After replatforming to Shopify, WOW Concept built its WOW Universe loyalty programme in two months, lifting email capture from almost nothing to roughly 30% of traffic. Repeat customer orders have since climbed 356% year over year.
WOW Concept
WOW Concept refreshes its Madrid stores every six months and curates 300 to 400 digital-first brands, but its legacy POS treated every change as a custom development. Moving to Shopify POS cut new-location install time to about a minute and let the team connect its Odoo ERP through native apps instead of heavy external builds. Online conversion has since roughly doubled, and physical sales are up 35% year over year.
JustMyLook
Justmylook, a family-run beauty retailer in Yorkshire, migrated 17,000 products from 450 brands onto Shopify in roughly six months, going live just weeks before peak trading. On Black Friday, the team recorded its first-ever million-pound day, with demand so strong they switched off advertising to keep up with orders.
TONE
Discover how Kai Cenat and TONE used Shopify to exclusively reward Twitch subscribers, give out thousands of gifts in minutes, and turn fandom into commerce.
Pulsetto
Pulsetto builds wearable tech that helps stressed professionals manage burnout — drug-free. When the brand's previous platform could no longer keep pace with its growth ambitions, it moved to Shopify. In the year that followed, orders grew 241% against an industry average of 18%, eight global markets launched in months, and the team built a full B2B channel without a single developer.
BODi
BODi moved to Shopify in under eight months, partnerless, migrating over 1 million payment methods and over 800,000 subscribers. Checkout conversion jumped 10 percentage points at launch and engineering capacity was reallocated to the digital streaming platform.