Fireside Chat + Live Q&A

BrainGain's growth journey: When to upgrade to Plus

In fitness, the bar keeps rising — louder competition, tighter margins, carts that only get heavier. BrainGain now serves 100,000+ customers across 30+ countries, and European expansion was a big part of why they chose Shopify Plus. Kareem Raslan hosts a live fireside on when upgrading became non‑negotiable, what changed right after, and what he'd double-check first if he were in your seat.

June 3, 2026
10:00 AM BST

New to Shopify? Start with a 3-day free trial

About the event

When volume spikes, you need product conviction and commerce infrastructure that keeps up. BrainGain serves 100,000+ customers across 30+ countries — European expansion was central to their Shopify Plus decision. In this fireside and live Q&A, Kareem Raslan covers why and when they upgraded, how cross-border operations fit the plan, and what they'd do differently today. Whether you're exploring Plus or scaling across borders, hear it straight from a founder who's been through it.

Learn how peer brands differentiate

When everyone's shouting for attention, the brands that last keep product, fulfilment, and the commerce stack working together. Kareem shares how BrainGain does that as volume and complexity rise, so growth doesn't come at the expense of customer experience.

Know when you're ready for Plus

Kareem shares the honest inflection points that made Plus the right move, including how European expansion drove the decision: what was breaking, what the upgrade unlocked, and how the platform kept pace as volume and operational complexity grew.

Grow cross-border. Build a checkout that fits how you sell

European expansion means new shipping, tax, and buyer expectations: your stack has to keep up. Kareem shares how BrainGain approached growth across Europe and beyond and why customizing checkout on Plus matters when carts get heavier and journeys get more complex.

Meet the speakers

Headshot of Eoghan O Keeffe

Shopify

Eoghan O Keeffe

Senior Customer Success Manager
Headshot of Kareem Raslan

BrainGain

Kareem Raslan

Co-founder & CEO

Ready to see what Shopify Plus can do for your growth journey?

Whether you're outgrowing your plan, pushing into Europe and other markets, or tightening checkout at scale, join us live for real founder insights, live Q&A, and lessons from BrainGain's Plus journey.

New to Shopify? Start with a 3-day free trial