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Never Fully Dressed migrated to sell internationally with ease

Never Fully Dressed is a one-stop-shop for womenswear, with a strong online presence. As the brand was rapidly growing in the UK, it wanted to internationalise but its previous platform made it difficult to process international sales. This meant external tech support was constantly required.

The brand migrated to Shopify Plus and now sells to customers across the globe with ease and without the need for a large tech team. The admin of selling internationally is taken care of, including shipping, taxes and currency. Never Fully Dressed set up an international B2B site allowing global retailers to browse products, place orders and checkout just like a retail customer.  This led to orders from leading boutiques as well as an increase in revenue. 

The ease of internationalisation is a big part of why we migrated to Shopify Plus. Providing international service is so easy now and our B2B site allows for such a seamless experience. With a lean tech team, Shopify Plus just makes things feel achievable and not intimidating.

Never Fully Dressed

Lucy Aylen — Founder


Fashion and Apparel

Previous platform

Adobe Commerce

Use case

Global Commerce

With Shopify, Never Fully Dressed saw results fast.


Increase in average order value year-on-year


Increase in international mobile device conversion


Growth of international orders year-on-year

Join the ranks of brands changing fashion and apparel every day.

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