Sell more with Instagram

Sell directly on Instagram, without your customers ever having to leave the app.

A new way to reach mobile shoppers

Make any Instagram post shoppable

Provide a seamless in-app shopping experience, from discovery to checkout.

Inspire shoppers

Connect with trend-seeking customers who love to discover and explore new products on Instagram.

Boost sales

Increase your reach with access to over 500 million daily active Instagram users.

Get your store ready

Shopping on Instagram is currently in testing, and is only available to an initial group of Shopify businesses, being selected by Instagram. Once the test phase is complete, the Shopping on Instagram feature will be available to everyone. To ensure you are eligible and are ready to use Shopping on Instagram once it is available:

Good to know: attribution is a work in progress. For insight on engagement, you can track Instagram referral traffic. Sales will be attributed to the online store channel.