Unilever brand, Liquid I.V. reduces its cost-per-acquisition by more than 40% with Shop Campaigns
Previous Platform
None
Industry
Fitness and nutrition
Use Case
Cost effectiveness, Marketing
Product
Endorsed by professional athletes and celebrities like Justin Bieber, Liquid I.V. has established itself as the ultimate all-in-one functional hydration electrolyte drink mix post-workout, a travel day, or late night out. The brand generated an impressive $100 million in revenue in its first five years of sales and was acquired by Unilever in 2020.
After evaluating the rising cost-per-acquisition on over 20 platforms, Liquid I.V. was eager to optimize its acquisition budget on a new channel. With the simple setup of a Shop Campaign, Liquid I.V. saw results in under two weeks.
“It was just a couple of clicks and we were live. I just set the cap target and how much we wanted to spend…it was really simple," explains Daley Meistrell, Liquid I.V.'s Senior Director of Ecommerce.
Liquid I.V. reduced its overall cost-per-acquisition by over 40% and customers acquired through the Shop Campaigns were 2x more likely to repurchase, compared to other marketing platforms. Liquid I.V. also saw a 10x increase in daily order volume during the campaign.
Learn more about Shop Campaigns here.
Shop Campaigns are a no-brainer. It's something we're continuing to allocate budget to. We're excited for it to grow and we're looking forward to growing with it.
- Liquid I.V.
- Daley Meistrell — Senior Director of Ecommerce
With Shopify Plus, Liquid I.V. saw results fast.
Increase in daily order volume
Reduction in Customer Acquisition Costs
Return customers
Join the ranks of brands changing fitness and nutrition every day.
