Convert new customers on your terms

The only pay-per-sale program of its kind, Shop Cash campaigns make it easy to acquire new customers risk-free

Create a campaign

A Shop screen showing Shop Cash offers.

Take full control of your customer acquisition

New customers only

Launch campaigns confidently knowing you only pay for new customers. Reach and retain loyal customers on an app built for shopping.

Fully customized CPA’s

Set acquisition and budget parameters. Experience the first and only channel to provide flexibility on max CPA and overall budget.

Risk-free revenue

Effortlessly boost sales with Shop Cash campaigns. No extensive setup. No additional assets required. And you only pay for successful sales.

New growth channel

Watch your sales soar on Shop. With over 100M+ highly-engaged shoppers and free exposure across the app, Shop’s goal is to help you grow.

A Shop app screen shows an image of a model wearing Bonnie Clyde sunglasses, and tells buyers that they’ll earn Shop Cash when they check out with Shop Pay.

How Shop Cash campaigns work

1. Buyers earn Shop Cash

When buyers checkout with Shop Pay, we reward them with Shop Cash to spend on the app.

2. You boost their Shop Cash

You set campaign parameters and maximum acquisition cost, and we set the corresponding offer.

3. You reach relevant shoppers

Your offer is displayed across the app for interested buyers to discover your brand and save on their purchase.

4. You acquire new customers

As buyers redeem the offer, you acquire new customers at the cost-per-acquisition you set.

“It's the best customer acquisition costs that we've seen. We can offer robust discounts to our customers and still pay a lower CPA than what we're paying on other marketing platforms,”

Matthew Hernstadt, co-founder, HydroMATE
A phone introducing users to Shop Cash, bursting with Shop Cash coins.

Fueled by Shop Cash

When buyers use Shop Pay, they earn Shop Cash. These rewards are fully funded by Shopify and can be spent anywhere on the Shop app. Shop Cash campaigns enable merchants to boost those rewards and attract new, relevant customers.


A woman sitting down in an office and looking at a device.

Case study

Find out how HydroMATE found fast success with Shop Cash offers

Help center

Learn more about Shop Cash campaigns, and all things Shop.

Shop channel

Take a closer and discover the many ways Shop can help your store grow.