Wildling used Shopify POS to convert offline customers and increase sales

Previous platform



Fashion and apparel

Use case

Retail and POS, Multi-channel and omnichannel

Wildling header photo

Wildling was experiencing substantial growth in 2018, but while the shoe brand had a high rate of repeat customers, its conversion rate for new customers was not where it wanted  to be. The company’s product was unique, but it needed to get that message to consumers who had never experienced the barefoot feeling of wearing a pair of Wildlings.

The brand decided to launch showrooms in Germany, using  Shopify POS to allow customers to try on shoes before purchasing them in store or online. Shopify POS fully integrated Wildling’s online and offline purchases, removing the need for Wildling to manage multiple systems to track customers, inventory, and orders.

With Shopify Plus, Wilding saw results fast.

Higher rate of first time shoppers in showrooms powered by Shopify POS
saved by integrating online and offline operations into Shopify Plus
Increased stock availability after integration of all sales channels

The Shopify POS app allows customers to try and buy in our showrooms by generating an order in the Shopify Plus store that is processed the same way as our online purchases—it easily integrates into one system. Shopify POS enabled us to reach different customer groups without huge investments in new technologies.

Sebastian FeußCompany Lead, Wildling

Join the ranks of brands changing fashion and apparel every day.

Find out how Wilding and top brands are breaking boundaries and sales records with Shopify Plus.

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