From hair to makeup to skin care, beauty products help people feel like their truest selves—and your brand may be the first to receive credit when the compliments roll in. To best articulate the mission of your own beauty business and position it within your target market, you first need to select the perfect business name. The sheer diversity of beauty products leaves a lot of room for creativity, and a catchy, memorable name can help you compete against other brands for your consumers’ attention.
Tips for creating the perfect beauty business name
When selecting a name for your new beauty company, consider the following guidelines:
Choose a beauty business name that appeals to your target market
When it comes to finding fans for your beauty store, the initial connection is key. A name can inspire emotion and convince a potential customer that you’re able to meet their specific need. Once you identify your target market, hone in on names that align with their interests. If it’s a younger or more budget-focused consumer, you may want to adopt a lighter tone that focuses on their current stage of life (i.e., “BFF Beauty”). The luxury space usually takes a more refined approach, often opting for a coined name (a word that often marries two similar concepts but doesn’t exist in the real world, i.e., “Voluminare”) or drawing on another language for a worldy, elevated image.
Ensure that your beauty business name rolls off the tongue
Brands don’t use the suffix “er” just because it’s comparative (“better,” “bigger”): it also allows the vowel to linger. Finding a beauty business name that has a sense of symmetry can make it particularly memorable. This can mean two alliterative or rhyming words, or one word that contains or is bookended by the same letters. In other cases, a sole syllable can be very powerful—hence why single-syllable names have been a go-to for celebrity beauty lines (Goop, Rare, SKKN, Rhode).
Select a name that’s easy to remember and spell
When names are too abstract or obscure, it may be difficult for a customer to seek them out or share them with friends. Keep this in mind when you name your business, especially if you’re exploring options in another language or using a coined name. Usually, four syllables or fewer is ideal, and it’s best to avoid more than 10 letters per word. Make good use of vowels—generally, the more consonants you pile together, the more difficult it is for a curious consumer to sound out the word.
Seek out business name ideas that are aesthetically pleasing
Your branding will likely be visible on your product, packaging, website, and possibly even merch, so you need a name that’s going to look as good as it sounds. Symmetry also applies visually. Try selecting a word that has two of the same letter in the middle or on either end, as this is satisfying to the eye. Using an accent mark can add an aura of sophistication to a word (conjuring a perceived association with romance languages like French).
Work to make your beauty business name both unique and familiar
The beauty industry is booming, so you’re going to have to compete for rankings on search engine results pages as much as real estate on physical shelves. Finding a name that’s unique but accessible will position you for better search engine optimization and will facilitate word-of-mouth marketing. Dive deep into lists of brands stocked by major retailers to find inspiration as well as opportunities to set your makeup and beauty business apart.
60 ideas for beauty business names
Never settle for a beauty company name that’s anything less than perfect. As you workshop names for your new business, look to these ideas for inspiration.
- 1. Mane Mess
- 2. Hairologist
- 3. Condition & Co.
- 4. Gloss + Floss
- 5. Bonded
- 6. Tressful
- 7. Voluminare
- 8. Nourishair
- 9. Curl Controller
- 10. Slickme
- 11. ManeTame
- 12. Texture Queen (+ Texture King)
- 13. WVY/CRLY
- 14. Lock Haus
- 15. Razor Fade
- 16. Two Bits Barber Shop
- 17. Cleanshine
- 18. Alchemy Color Co.
- 19. MessyBuns
- 20. The Honey Comb
- 1. Trendset
- 2. Filtered Beauty
- 3. Bombshell
- 4. GoodLook
- 5. Enhance Cosmetics
- 6. Aesthetica
- 7. Tailormade
- 8. Brava Babe
- 9. Glazed Cosmetics
- 10. BFF Beauty
- 11. BeautyBag Cosmetics
- 12. NHNCE
- 13. Nice Face Beauty
- 14. She’s a Beaut
- 15. Golden Ratio Cosmetics
- 16. GlamBot
- 17. Equilibrium Beauty
- 18. Falsies
- 19. Blotte Beauty
- 20. Ikonoklast
- 1. Rise + Set
- 2. Dermadew
- 3. SkinnyDip
- 4. Airbrush Skincare
- 5. Luminosity
- 6. Immaculator
- 7. Levidermal
- 8. Glassy
- 9. Polished
- 10. Voilà Skin
- 11. RUTINE
- 12. About Face
- 13. Another Pretty Face
- 14. SOS: SAVE OUR SKIN
- 15. SkinDeep
- 16. Hi-Lite
- 17. Firm Derm
- 18. Royal Jelly Skincare
- 19. SkinPop
- 20. BKS: Best Kept Secret
You've chosen a business name. Now what?
You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.
Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to start a makeup business is a great place to get started).
The beauty business name generator provides instant suggestions in three simple steps:
- - Think of a word that best describes your beauty brand
- - Enter it into the name generator field
- - Click on the “Generate names” button
Voilà! You now have 100 possibilities to select from or use as inspiration.
When it comes to beauty business name ideas, it’s all about authenticity. Is your beauty brand classy and professional or cute and fun? Consider the type of beauty products you’re selling and who your customers will be. In general, successful beauty business names are:
- - Universal: this means the brand name makes sense across different languages
- - Easy to pronounce: you want your beauty brand name to be easy to find and remember
- - Non-specific: if you have a vision of expanding your beauty business, you may want to ensure your brand name isn’t too specific so you can include other products or services
These days business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.
Catchy beauty business names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun or catchiness into it:
- - Alliterate (e.g. Lux Lady)
- - Use acronyms (e.g. P.S. Gorgeous)
- - Rhyme (e.g. Amaze for Days)
- - Abbreviate (e.g. Beauty Inc.)
You can search words in Shopify’s free business name generator tool, but here are some examples of good words to include in a beauty business name:
- - Goddess
- - Shine
- - Lux
- - Belle
- - Lure
- - Licious
Yes; beauty products are so diverse so many of the big brands have multiple distinct product lines to target different audiences. For example, Cover Girl has a product line called “Simply Ageless” for an older audience segment, and one called “Clean Liquid” which targets younger audiences with acne concerns. The product line name “Simply Ageless” would not work for a teen audience whose needs and values are different.
Here are a few examples of popular beauty brand names for inspiration:
- - Maybelline
- - Dior
- - Tarte
- - Benefit Cosmetics
- - MAC
- - Revlon
Ready to spend less time thinking of names and more time building your beauty business?
With Shopify’s beauty business name generator, you can get 100 creative, relevant name ideas for your beauty business in just seconds.