Free tools

Fitness Business Name Ideas Generator (2023)

Generate business name ideas for your fitness store.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

When it comes to naming a new fitness business, you want something that’s going to motivate your audience and spur them to take action—whether it’s going to a gym, buying a product to work out from home, or showing up for an exercise class. Consider how your gym business uniquely meets the needs of your target customer, and use your business name to appeal to them. With a little creativity and our fitness name ideas generator, you can easily create a store name that makes an impact.

Tips for creating the perfect fitness business name

To make sure your fitness business name resonates with your customers, follow these guidelines:

Select a catchy business name

Finding a fitness business name that’s catchy and memorable is a great way to help your business grow. Fitness apparel brand Lululemon has a name that sticks in customers’ minds, which gives the company lasting name recognition. You, too, can create a catchy business name that helps pave the way for your business to thrive.

Choose a name that represents what your fitness business does

You don’t necessarily have to have your product in your business name—especially if you have a wide range of products—but you should do your best to incorporate allusions to fitness, working out, and the types of products you offer in your business name. If you sell workout clothes, you might have a name like “Fit Clothes.” If you sell workout equipment, you might choose something like “Dumbbell Central.” If you’re running a gym or fitness club, workshop creative gym name ideas that emphasize your company’s specialty, whether that’s pilates, weight training, boxing, yoga, climbing, etc.

Make sure that your company name is easy to pronounce and spell

Finding a business name that your customers can easily say is essential for fitness brands. This is because early business growth often relies on word-of-mouth marketing. In addition, fitness studio names or gym names that use straightforward spelling enable your customers to find you online with a quick search. A succinct, powerful name will set you apart in the fitness industry.

Use your fitness business name to motivate your customers

Fitness requires a lot of motivation, and you can incorporate that into your business name. Bring in powerful words like “strength,” “train,” “iron,” and more. This helps showcase what your business is all about while also motivating your customers to commit to their fitness lifestyle.

60 ideas for fitness business names

As you brainstorm names for your new gym and fitness business, use this list of ideas to spark inspiration.

  1. 1. Get Jacked
  2. 2. Ab City
  3. 3. Bis and Tris
  4. 4. Pump Iron
  5. 5. Dumbbell Central
  6. 6. Olympic Fit
  7. 7. Fitfinity
  8. 8. Muscle Mass
  9. 9. Flexion
  10. 10. Plyometry
  11. 11. Force of Habit
  12. 12. Yogi Life
  13. 13. Flair
  14. 14. Balance Yoga
  15. 15. Barre None
  16. 16. Pulse
  17. 17. Heart Rate
  18. 18. Running Heart
  19. 19. Cool Fit
  20. 20. Sweat Towel
  21. 21. Uppercut
  22. 22. Traction
  23. 23. Jog Life
  24. 24. Electrolyfe
  25. 25. Fit World
  26. 26. Eat Sleep Gym
  27. 27. Beast Mode
  28. 28. Streamline
  29. 29. Leg Day
  30. 30. Fitness Cube

Yoga

  1. 1. Bendi
  2. 2. 7 Wheels
  3. 3. Mahntrah
  4. 4. Rogui
  5. 5. Mat Talk
  6. 6. N/Liten

Running

  1. 1. Lane 1
  2. 2. The 26th Mile
  3. 3. Stryke
  4. 4. PR Running
  5. 5. A/Pace
  6. 6. Joggernaut

Fitness apparel

  1. 1. RSG: Ready Set Go Apparel
  2. 2. N/Durance
  3. 3. well+good
  4. 4. Form/Fit
  5. 5. funkshun
  6. 6. Shape City
  7. 7. First We Lift
  8. 8. Might Society

Fitness gear

  1. 1. BoomBoom Fitness
  2. 2. STACKED Fitness
  3. 3. SmartBell Fitness
  4. 4. Swolemate Fitness
  5. 5. PowerPump Fitness

Fitness nutrition

  1. 1. Ohm Nohm
  2. 2. 3² Meals
  3. 3. EatMeDrinkMe
  4. 4. Purpose
  5. 5. SoundBody

You've chosen a business name. Now what?

You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.

Bring your fitness brand to life by designing a free logo with Shopify’s logo maker, and select an online store theme that resonates with your style.

Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to build your own brand is a great place to get started).

Frequently asked questions

Couldn’t find the information you were looking for? No worries—you’re covered right here.

The fitness name generator provides instant suggestions in three simple steps:

  • 1. Think of a word that best describes your fitness brand
  • 2. Enter it into the name generator field
  • 3. Click on the “Generate names” button

And there you go! You now have 100 possibilities to select from or use as inspiration.


When it comes to fitness brand name ideas, it’s all about authenticity. What type of fitness services or products are you offering? Are you targeting serious athletes, weekend warriors, or those interested in weight loss? Consider who your customers will be. In general, successful fitness business names are:

  • - Universal: this means the brand name makes sense across different languages
  • - Easy to pronounce: you want your fitness brand name to be easy to find and remember
  • - Non-specific: if you have a vision of expanding your fitness business, you may want to ensure your name isn’t too specific so you can include other products or services

These days business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.


Catchy fitness company names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun into it:

  • - Alliterate (e.g. Bob’s Boxing)
  • - Use acronyms (e.g. SFL - Spin for Life)
  • - Rhyme (e.g. Hit to be Fit)
  • - Abbreviate (e.g. Fitness Inc.)

You can search words in Shopify’s free business name generator tool, but here are some examples of catchy words to include in a fitness name:

  • - Sweat (Sweat Sisterhood)
  • - Limit (No Limits Gym)
  • - Arena (The Cardio Arena)
  • - Zone (Fitness Zone)
  • - Works (Body Works)
  • - Energy (Energy Bomb Fitness)

Yes. The fitness name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!


Here are a few examples of popular fitness names for inspiration:

  • - Equinox
  • - Third Space
  • - Das Gym
  • - The Burrow
  • - Zenergy
  • - World Health

Ready to spend less time thinking of names and more time building your fitness business?

With Shopify’s fitness business name generator, you can get 100 creative, relevant name ideas for your fitness business in just seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

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