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Toy Company Names Idea Generator (2022)

Tips for creating a great toy company name

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

Looking to start your own toy company? In order to get kids and their parents excited about your new toy business, you have to start by choosing the right toy store name. Selecting a strong toy company name is the first step toward creating a brand that parents trust. Keep this in mind while both choosing your toy store name and building up your toy brand.

Use our toy business name generator to help you brainstorm the best toy store names.

Tips for creating a great toy company name

If you want to create a fun toy store name that your customers—kids and parents alike—will flock to, keep these tips in mind:

Come up with toy brand names that are easy to say

If you want kids to request your toys for birthday gifts, make sure they can easily pronounce your business name. Whether they learn about it in an ad, hear about it from friends, or see it in the store, you want them to be able to describe your toys to their parents with zero ambiguity about what they’re asking for. Simple names like “Toyland” and “Funtopia,” for example, are short and easy to pronounce.

Create a toy store name that’s catchy and memorable

If your business name is unforgettable, it’ll stick with your target audience like a catchy song. Something alliterative like “Treasure Trove” has a nice ring to it, or you can get more creative with a catchy toy company name like “Kid Castle” or “GoPlay.” Better yet? Create a jingle to go along with your advertisements, videos, etc., so your brand name will stick in your customers’ minds better than ever. If kids are singing your jingle over and over again, their parents are more likely to remember it the next time they’re toy shopping.

Make sure your toy company name represents what you’re selling

If you plan to target a particular niche with your toy shop—for example, wooden toys, stuffed animals, or STEM-related toys—then use your business name to signal to parents what your business is about. A toy company called “Building Blocks” might focus exclusively on construction toys. A company called “Terrific Wood Toys” would sell wooden kid’s toys. Effective vintage toy store names include “Ye Olde Toy Shoppe” and “Forgotten Toy Store.” If you’re selling wholesale toys, consider toy business names that appeal to retailers rather than parents.

Use cute, made-up words for your toy store name

When you’re starting a toy business, you have a lot of freedom and flexibility with your brand name, which means you can try creating your own words. Famous toy companies that did just that include Lego, Hasbro, Funko, Nerf, and Mattel, several of which are portmanteaus. Get creative and brainstorm unique toy company names that no one else has taken because, well, the word doesn’t even exist! Catchy and creative names include “Gloop,” and “Toymania”.

Select a toy company name that instills trust in your audience

As a toy company, you’re offering products to children, perhaps even very young children and babies. This means you need to show parents they can trust your business. A few ways to do this include offering great customer service, ensuring your products are always safe, and providing a mission statement that showcases your commitment to your customers’ kids.

You can start with your brand name. Including your own name in the business name can be one way to build trust, as it helps present you as personable right from the start, and it signifies that you’re willing to put your reputation on the line. You can also incorporate keywords that have a positive connotation, like “Play,” “Happy,” “Heart,” and “Love.” Words like these help communicate sincerity and trustworthiness..

30 ideas for creative toy company names

As you work toward the launch of your new business, use these name ideas to generate inspiration for catchy toy company names.

  1. 1. Kid at Heart
  2. 2. Toy Stop
  3. 3. Toy Magic
  4. 4. Toy Emporium
  5. 5. Playkid
  6. 6. Building Blocks
  7. 7. Adventurez
  8. 8. Child’s Play
  9. 9. Toyland
  10. 10. Santa’s Workshop
  11. 11. Toys for Tykes
  12. 12. Kid Kingdom
  13. 13. Toddler Time
  14. 14. Kid Castle
  15. 15. Playful
  16. 16. Little Love
  17. 17. Happy Day
  18. 18. GoPlay
  19. 19. Busy Bee Toys
  20. 20. PlayMaker
  21. 21. KidZone
  22. 22. Kids Inc.
  23. 23. Funtopia
  24. 24. Sunshine Toys
  25. 25. The Pink Elephant
  26. 26. The Toy Place
  27. 27. Marvel Toys
  28. 28. The Toy Box
  29. 29. Playhouse Toys
  30. 30. Treasure Trove

You've chosen a company name. Now what?

You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.

Let your brand grow by designing a free logo with Shopify’s logo maker, and select an online store theme that resonates with your brand.

Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to build a brand is a great place to get started).

Frequently asked questions

Couldn’t find the information you were looking for? No worries—you’re covered right here.

The toy company name generator provides instant suggestions in three simple steps:

  1. Think of a word that best describes your toy brand
  2. Enter it into the name generator field
  3. Click on the “Generate names” button

And there you go! You now have 100 possibilities to select from or use as inspiration.


When it comes to top company name ideas, it’s all about authenticity. Are your toys for building cognitive skills or physical dexterity? Are they made from natural or non toxic materials? Consider the type of toys you’re selling and who your customers will be. Think about what will set your brand apart. In general, successful toy business names are:

  • Universal: this means the brand name makes sense across different languages
  • Easy to pronounce: you want your toy brand name to be easy to find and remember
  • Non-specific: if you have a vision of expanding your toy business, you may want to ensure your brand name isn’t too specific so you can include other products or services

These days business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.


Good toy company names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun into it:

  • Alliterate (e.g. Dina’s Dinos)
  • Use acronyms (e.g. FFHT - Fun for Hours Toys)
  • Rhyme (e.g. Stalk Blocks)
  • Abbreviate (e.g. Toy Car Co.)

You can search words in Shopify’s free business name generator tool, but here are some examples of funny words to include in a toy company name:

  • Sloth (Crazy Sloth Puzzles)
  • Jiggle (Jiggle Racers)
  • Hoola (Hoola Stuffies)
  • Wacky (Wacky Dough Co.)
  • Magic (Magic Animals)
  • Twirl (Twirly Tops)

Yes. The toy company name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!


Here are a few examples of popular toy brand names for inspiration:

  • Fisher Price
  • Crayola
  • Lego
  • Playmobil
  • Nerf
  • Baby Einstein
  • Mattel
  • Hasbro
  • Hot Wheels
  • Barbie
  • Mega Bloks
  • Disney
  • Nintendo

Ready to spend less time thinking of names and more time building your toy business?

With Shopify’s toy business name generator, you can get 100 creative, relevant name ideas for your toy business in just seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

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