Leveraging a small business idea that delivers reliable profit over the long term starts with a strategic approach, especially in 2025’s fluctuating market.

Understanding which types of businesses are most likely to succeed can vastly improve your chances of success.

Here, explore 30+ of the most profitable businesses for entrepreneurs, including tips on how to get started once you decide on your business idea.

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What does it mean to be a profitable business in 2025?

In 2025, profitable businesses maximize profit margins, are scalable, and have existing demand. These businesses tap into emerging ideas and industries, staying ahead of competition with innovative solutions, great customer experiences, and seamless checkout flows. They leverage fresh tools like AI and automation, growing without sacrificing quality.

The 35 most profitable small business ideas by category

If you’re an aspiring entrepreneur seeking the most profitable business ideas, you’re in luck. There are lucrative business opportunities available in various industries.

Whether you’re starting small with low-cost business ideas or you have a big budget that lets you aim high, here are some of the most potentially lucrative businesses to start:

Online and digital businesses

Technology services and software development
Ecommerce
Digital marketing
Consulting
Online courses
Virtual assistance
Social media management
Mobile app development
Subscription box services

1. Technology services and software development

The tech and software sector has accounted for an outsized portion of the US stock market for years. The software industry alone is projected to reach nearly $743 billion by the end of 2025.

Big tech businesses like Microsoft and Apple are among the most profitable companies on the planet, but small software developers can also gain a toehold in this industry.

If you have an idea and strong coding or development skills, you could consider launching your own startup—a high-risk, high-reward option. Or you can start a potentially profitable business offering tech consulting or tech support to other businesses.

2. Ecommerce

An ecommerce business is any business that sells goods and services over the internet.

Shopify’s Global Ecommerce Sales Growth Report forecasts that the booming ecommerce industry will be worth more than $8 trillion worldwide by 2028, and total US ecommerce market revenue alone is projected to reach $1.8 trillion in 2029. Starting an online store lets you tap into this rapidly expanding market.

A significant benefit of getting into ecommerce is the relatively small amount of capital and investment required. Depending on what you choose to sell––especially if you choose a dropshipping model and sell something like coffee––it takes little more than an internet connection to establish your own business online.

💡Tip: Many profitable online businesses use a customer relationship management (CRM) platform to streamline operations.

📚Learn more: How to Start an Ecommerce Business

3. Digital marketing

IMARC anticipates the digital marketing industry to grow at a compound annual growth rate (CAGR) of 11% from 2025 to 2033. If you have digital marketing experience, now may be a great time to establish your online offerings.

Your digital marketing business may include copywriting, content creation, social media management, pay-per-click (PPC) ad management, graphic design services, or any combination of those services.

Profitable companies in this sector often home in on a particular market niche—which could be anything from high-end apparel to the food truck industry—and cultivate a set of loyal clients. As your marketing business grows, you can potentially expand into new business categories and serve more niche markets.

4. Consulting

On average, consultants make $103,425 per year, a compelling yearly salary for many. The consulting industry in general has grown rapidly.

The business consulting industry consists of firms and individuals guiding business managers on key areas like corporate strategy, growth, human resources management, optimization, and more. There’s no specific requirement for becoming a business consultant, but it helps to have a bachelor’s degree and relevant experience in the field where you offer consulting services.

Start a consulting business by identifying your strengths, researching the market, setting up your business, choosing a pricing strategy, marketing, and growing your client base.

5. Online courses

You can make a lot selling online courses, with the online education market expected to reach nearly a $100 billion valuation in 2025. That growth isn’t expected to slow down, either, with projections set at a growth rate of nearly 10% over the next four years.

There’s little overhead involved in offering an online course, but you’ll need to market yourself and build a following. Aim to teach classes that match your skill set and résumé. For example, established graphic designers can offer graphic design courses, while successful entrepreneurs may offer online business courses.

Online courses are also a great way to diversify your revenue streams. You can teach live courses that your audience signs up for on specific dates, but you can also offer courses in ways that generate passive income. For example, you could pre-record courses and offer access to them on demand. You can also distribute them via your own subscription services or list them through online course libraries like Skillshare, Udemy, or Domestika.

Creating online courses is a great, low-cost business idea that can yield high profit in the long run.

6. Virtual assistance

Starting a virtual assistant (VA) business is a unique business idea suitable for entrepreneurs who are organized, tech-savvy, and comfortable working remotely. With low startup costs and increasing demand across industries, virtual assistance can be a solid, scalable business model in 2025.

Entry-level VAs who handle administrative work can expect to earn $24 per hour on average. More experienced VAs offering skills like project management, marketing, or bookkeeping might charge much more.

On average, full-time virtual assistants in the US earn between $49,000 and $54,000 annually, according to Zip Recruiter.

7. Social media management

Many businesses turn to social media to help increase sales. You can jump on this opportunity by working as a social media manager. According to Glassdoor, social media managers earn an average annual salary of $60,000.

Making social media management a profitable business idea requires a basic understanding of social strategy, creator tools, and how to effectively market different types of businesses on social channels. While social media can be a rewarding and strategic tool, it can also come with significant stress and increased screen time.

8. Mobile app development

ZipRecruiter estimates that mobile app developers make $181,499 per year on average or $85 hourly, making this a highly lucrative business idea.

If you’re interested in getting into mobile app development, you will need several different skills.

This includes:

The ability to program in different languages like Java Script, Swift, and Kotlin
Knowledge of UI and UX design
Project management skills

Generally, starting a mobile app development business does require a high level of upfront development knowledge.

9. Subscription box services

Tap into the rapid growth of subscription ecommerce by starting a subscription box business. One report estimates that by 2029, subscription ecommerce will reach more than $3.48 trillion.

In order to get a subscription box off the ground, you’ll need to determine which type of box you’ll offer. For example, you could:

Curate different items like pet toys, clothing, and snacks
Offer a food box with meal kits or ready-made meals
Create craft boxes that give subscribers the elements to build something new
Send fresh flowers on a recurring basis

Ideally, you’ll choose a niche to help you stand out among other boxes in the market. Earnings will vary based on things like your profit margins and types of products you sell.

Service-based businesses

10. Real estate

For many aspiring entrepreneurs, becoming a real estate agent is a cost-effective way to enter the industry, offering a flexible schedule.

The Bureau of Labor Statistics (BLS) offers detailed information on real estate agent salaries and employment trends in the US, so if you’re curious about what starting a real estate business venture looks like, that’s a great place to start. To give you a snapshot, the median annual wage for an agent in 2024 was $58,960.

If you decide this is the right move for you, check in with state licensing and education requirements, as they vary across the US. You’ll likely need to do some pre-license education and pass your state real estate license exam.

11. Fitness coaching

Research firm IBISWorld estimates that the US personal training market generated nearly $13 billion in 2024. This figure includes numerous trainers or fitness coaches operating small businesses out of their homes or in shared spaces.

Like many fields in the wellness industry, fitness coaching comes with relatively few startup costs aside from education, unless you’re pursuing a niche like Pilates that requires investment in expensive equipment.

Many fitness coaches achieve success by first sharing tips and tricks on platforms like YouTube, Instagram, or TikTok, and then building a following. You can do this for free and from home or while on the go, so it’s a great way to gauge appetite from potential clients as you’re getting started.

12. Home cleaning services

As the COVID-19 pandemic heightened awareness of the importance of personal hygiene and maintaining clean spaces, it drove a surge in the US cleaning services industry, which is projected to increase at a CAGR of 5.6% over the next five years.

You can tap into the home cleaning industry by either doing the cleaning yourself or by hiring a team of cleaners to work while you handle marketing and appointment booking.

Promote your cleaning business on your own website, use third-party sites like Craigslist and Taskrabbit to advertise your services, or maximize your reach by using a combination of sales channels.

13. Event planning

If you’re organized and outgoing, you might consider starting an event planning business.

The US Bureau of Labor Statistics says that the event planning industry is growing faster than the average of all occupations combined. The BLS anticipates a yearly growth rate of 7% from 2023 to 2030.

One potentially profitable business model is to specialize in event planning for weddings. According to a survey run by wedding site Zola, the average wedding in the US costs $33,000. On average, wedding planners make $2,100 per event. Other event services businesses focus on corporate gatherings, which is also a lucrative niche to tap into.

14. Car washes

As long as people own cars, they will need a place to wash them. One estimate anticipates that the global car wash market will exceed $49 billion in 2030.

You’ll have to spend money on real estate, equipment, and water, but car washes don’t require many employees—particularly self-service washes—which makes them cheaper to operate than many other businesses.

Self-service car washes generate an average of $40,000 per year, while large full-service car washes earned up to $900,000 in 2023.

15. Bookkeeping and accounting

Most successful business owners require accounting services, payroll services, and a range of other financial services. If you have a knack for bookkeeping or want to earn money on the side of a full-time accounting or payroll job, this is a great way to tap into entrepreneurship.

Get your feet wet as a sole proprietor, or hire staff and scale up.

The average profit for bookkeepers ranges based on billable hours, your fees, the type of work you do, and the types of clients you work with. ZipRecruiter lists the average bookkeeper salary at $58,245 a year, with high earners generating up to $83,500.

16. Vacation rentals

If you own real estate or have the means to invest in it, you can make money renting properties to vacationers. Though the initial time and monetary commitment are high, in the long run, rentals can generate passive income while you work on other projects.

The amount of money you can make from a vacation rental depends on factors like location, property type, seasonality, occupancy rate, features (luxury or rustic), how you market the property, and where you list it. 2024 data from Tipalti, reported by Thrillist, puts typical annual Airbnb earnings across the US at $44,235, with the top-performing state, Hawaii, generating around $73,247 for the average host.

✨ More ideas: 20 Profitable Rental Business Ideas You Can Start Now

17. Pet care services

People love their pets and will invest in keeping them safe, happy, and healthy.

Starting a pet-sitting or pet care business can be a lucrative way to earn extra money. You could also build it into a thriving full-time business over time. This global pet care market is anticipated to grow at a CAGR of nearly 7% from its 2024 valuation of just over $259 billion. The average hourly rate for pet sitters is $25 per hour.

To break into this business, first ensure that you love pets and are up to the challenge. Then, choose a legal structure for your business, obtain the necessary insurance and licenses, and start building and marketing it.

If you want to dip your toe in at first, consider signing up to walk a dog or to cat sit on platforms like Wag! or Rover.

18. Tutoring

Starting up a tutoring business could be more lucrative than you think. Demand for flexible learning continues to grow at a rapid CAGR of 14.5%. On average across the United States, private tutors make $35 per hour.

To start this type of business, all you need is a computer, video call software, and expertise in a specific area. Consider offering services to different age ranges across various disciplines, such as English, math, or science, or specialize in preparation for specific tests, like the LSAT, MCAT, or SAT.

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19. Franchise opportunities

Take advantage of franchise opportunities by starting a franchise. Statista notes that “2025 look[s] like the strongest year on record for the industry.”

Types of franchises include: business services, commercial and residential services, lodging, professional services, real estate, restaurants, and retail.

Getting into the franchise business can be highly lucrative, but startup costs are often very high. For example, it costs between $1.47 million and $2.64 million to open a McDonald’s. However, the median earnings for these restaurants hover around $4 million per year.

If you want to open a franchise, you’ll need to meet franchise net worth requirements, have enough to pay franchise fees, and have the capital required for the initial investment.

Creative and content businesses

20. Fashion and apparel

The global fashion and apparel market is experiencing growth and is projected to reach a value of nearly $2 trillion by 2025.

If you have an eye for design, a cogent business plan, and a sound business structure, you can start your own fashion or apparel company. You’ll need to research wholesale suppliers and select the right sales platforms to ensure the most profitable business outcomes.

Whether you sell online via your own ecommerce store, through ecommerce marketplaces, in brick-and-mortar stores, or dream of opening a retail shop in your small town, you can turn a passion for fashion into a successful venture.

📚Learn more: How to Start a Clothing Business in 14 Steps

21. Photography and videography

The photography industry is growing at a CAGR of more than 6%. If you possess the necessary skills and equipment, now may be an ideal time to launch a photography business.

The amount you can earn as a photographer depends on your skill level, the type of work you do, and whether you own your own business or you’re a second shooter for someone else. The median yearly wage for a photographer in 2024 was $42,520, and the median hourly wage was $20.44 per hour.

Videography can also be a great—and lucrative—part-time business to take on. Videographers earn slightly more than photographers, with an annual salary of $70,570 and an hourly wage of $33.93.

For both businesses, some experience is required. You’ll either need to build your own reputation or secure a position as a second shooter for someone who is already established.

22. Graphic design

According to an industry outlook report from IBIS World, graphic designers are in for “higher value contracts” as media increasingly goes digital. That said, the role does require significant experience to be successful.

There are many options if you’re looking to turn your graphic design chops into a thriving lifestyle business. You could craft images to make and sell digital images like wedding invitation designs, or market physical items like greeting cards and stationery sets.

Graphic designers can earn $18 to $45 per hour, or an average annual salary of $61,300.

23. Music lessons

If you play a musical instrument or sing, you could offer music lessons. You’ll need to have teaching skills and a way to offer lessons. That could be online, at a music studio, or you could travel to local schools.

Private music teachers can expect to earn a yearly salary that ranges from $20,000 to $84,000, with an average of $54,498.

24. Translation

The translation industry has grown at a CAGR of just over 4% from 2020 to 2025, and is expected to reach a market size of nearly $11 billion in 2025. If you speak at least two languages fluently, starting a translation business might be a great option for you.

The median annual wage for translators is $59,440, equivalent to $28.58 per hour.

25. Freelance

Freelancing is a business you can start up on your own with very little overhead—perhaps that’s why more than a quarter of the labor force is already doing it. What you do depends on your skill set, training, capacity, and market demand, among other factors. However, the average freelancer earns $48 per hour, with hourly rates ranging from $14.90 to as high as market demands allow.

Keep in mind that some freelance jobs pay better than others, and work can be inconsistent.

26. Podcast production

If you have an engaging personality, an interesting or niche idea, and a voice that sounds good when recording, you might try to make money podcasting.

The upside is that podcasting’s highest earners can make millions. The downside is that pay varies widely based on success. Still, as the startup costs for creating a podcast are relatively low, it may be worth trying to break into this booming industry.

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Trade and skilled labor

27. Home improvement services

Starting a home improvement or handyman business can be a flexible, rewarding, and profitable venture. The home improvement market is projected to grow by over 3% in 2025.

It’s also a relatively simple and affordable business to start. All you need is a set of tools, knowledge of how to perform various home repairs, insurance, and any licenses required by state regulations. Then, post about your business on local sites like Nextdoor or register on sites like Angi.

28. Landscaping

If you already have basic landscaping equipment or the ability to purchase it, as well as a working understanding of various plants and local suppliers, try opening up a landscaping business.

You’ll need to establish a client base and form relationships with plant nurseries and vendors who supply materials such as soil, mulch, rock, and concrete. Nationally, landscapers earn between $23,000 and $50,000 per year, with an average annual salary of $36,665.

29. Painting

Attention to detail, meticulous prep work, and tools like paint sprayers, rollers, drop cloths, and painter’s tape are the key things you’ll need to start a painting business. On average, you could make $48,660 per year as a painter, or around $23.40 per hour.

This also depends on factors such as location, demand, and the type of painting you do. For example, you might earn more by painting home exteriors than by painting interiors.

30. Construction

There are many options out there if you’re looking to start a construction business. Pay varies by experience, trade, location, and job type, but generally, people make $25 per hour, within a range of $12 to $36.

There are training and licensing requirements for the construction field. The Occupational Safety and Health Administration (OSHA) requires employers to provide health and safety training to keep employees safe on jobsites. You also may need to take and provide other types of training like CPR, electrical safety, welding, and how to operate heavy equipment, and train workers on different types of construction materials and strategies. Licensing will vary based on state and trade; for more information consult Procore’s in-depth guide of construction licensing by state.

31. Plumbing

If you have the time and budget to train as a plumber, this could be a lucrative business idea for you. While earnings depend on different factors like specialty, location, and job type, you’re looking at a range of $29,500 to $100,000 per year. On average, plumbers make $62,970 per year or $30.27 per hour.

Becoming a plumber requires trade-specific training and licensing. In terms of the license you’ll need to get started, you’ll be able to see requirements broken out by state in Jobber’s resource. Licensing varies, but most states do require that you obtain a license to become a plumber. In terms of training, the most common way to break into the field is through an apprenticeship.

Emerging opportunities

32. AI consulting

One AI business idea is to start an AI consulting business. The AI industry as a whole is expected to be worth more than $244 billion by 2025. So far, the earning potential for AI consultants reflects this. On average, AI consultants earn $113,566 per year, making it one of the most potentially lucrative business ideas on this list.

While it could be a great strategy to get in on AI early, be mindful that there’s still a lot of unknowns.

Recommended reading 📚 17 Best Million-Dollar Business Ideas To Start in 2025

33. Sustainability consulting

The global sustainability and green technology market is growing at a rapid CAGR of just over 23%, with a market size projected at $79.65 billion in 2030.

Tap into the eco-friendly business by consulting brands on how to make their supply chains more sustainable. This could include things like:

Auditing the amount of waste a brand creates from manufacturing to product delivery
Providing recommendations and setting up a model to craft a more circular business
Sourcing and implementing sustainable product packaging
Working with manufacturers to use more sustainable materials for products

In order to break into sustainability consulting, consider taking courses related to the field. According to the University of San Diego, essential background skills include project management, communication, and collaboration. You should also possess a solid understanding of the sustainability industry, best practices, and federal and state environmental regulations.

34. 3D printing

You can also make money from 3D printing. The 3D printing industry is expected to exceed $134 billion in 2034. Consider honing in on a niche to stand out in a crowded market. For example, one creator earns $10,000 monthly by focusing on making products within a high-demand niche. You’ll also need to ensure that products and/or services are high quality and that you establish a solid marketing plan.

Profits from this type of business will vary based on the type of services you offer. Consider selling custom 3D-printed products, offering on-demand 3D printing services, or even selling 3D printing machines and accessories.

Depending on your decision, 3D printing may require a larger upfront investment, as you’ll need to purchase 3D printing equipment.

35. Drone services

The drone data services industry is expected to grow at a rapid CAGR of nearly 30%. Drone services can be essential for mapping and surveying, photogrammetry, 3D modeling and digital elevation models, and spectral imagery.

Making money with a drone is a real possibility now, as long as you obtain the proper certifications and follow rules and regulations. How much you can earn depends on the type of drone services you provide. For example, you may make different amounts of money mapping versus taking aerial shots for weddings or real estate photos.

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How to choose the right profitable business for you

The most profitable business idea for you will be based on your skills, budget, the niche you’re interested in, and market demand.

\nStart with your strengths. Think about what you’re good at and what you like doing, whether it’s coaching, crafting, or consulting. Try to match your skills and interests with real customer needs. For example, if you like problem-solving, AI consulting could be a good fit. If you’re creative, you could make crafts to sell, create digital content, or make money as a graphic designer.
\nValidate demand. Research to confirm your target market is looking for what you’re offering.
\nDetermine your competitive edge. To stand out, you’ll need to prove why shoppers should purchase from you. What is your value proposition, and how is it unique?
\nPlan for scalability and sustainability. Will your idea be scalable? Your business should require only a reasonable amount of time or funding as you grow. Also, consider long-term trends and avoid jumping on a fad.

How do you start a profitable business?

Here are five essential steps for entrepreneurs to consider when starting a profitable business:

\nConduct market research. Understand your target market, customer needs, and competition. Identify opportunities and gaps in the market that your business can address.
\nDraft a solid business plan. Develop a comprehensive business plan outlining your goals, target audience, value proposition, revenue model, and marketing strategy. A well-thought-out plan will help guide your business decisions.
\nManage your finances. Set a realistic budget, carefully manage expenses, and ensure that you have adequate funding. Keep a close eye on cash flow and your cash flow versus profit, which is crucial for sustaining and growing your business. You’ll also need to understand gross profit versus margin.
\nBuild a strong online presence. Establish a professional and approachable online presence through a website and social media. Utilize digital marketing strategies to reach and engage with your target audience.
\nRemain focused on customers. Prioritize customer satisfaction and build strong relationships. Listen to customer feedback, adapt to their needs, and provide excellent products or services to create loyal customers who can contribute to your business’s profitability.

Build your dream online store today

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Most profitable businesses FAQ

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What is the cheapest business with the most profit?

Ten types of businesses that have low startup costs and a high profit potential include starting an online store, tutoring, affiliate marketing, consulting, selling online courses, pet sitting, photography, establishing a car wash, content creation, and event planning.

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What is the easiest business to start?

The easiest business to start is likely to be one where you are a sole proprietor and can work from home. When you add employees and physical locations, you must navigate more complicated regulations and logistics.

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What business makes the most profit?

Finance, law, real estate, healthcare, and software development are among the most profitable industries in the US. If you’re looking to maximize your earnings, consider starting an ecommerce business, AI consulting business, or a software-based venture, such as a virtual assistant business.

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What are the most successful small businesses?

The most profitable small businesses operate in areas with high profit margins and consistent demand. A successful small business generates sustainable, recurring revenue, is scalable, and has relatively low overhead.

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What business is in the highest demand?

Sustainability consulting, AI consulting, drone services, and digital marketing all have the highest compound annual growth rates (CAGRs) on the list, indicating that they are particularly in demand.

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What kind of online business is most profitable?

Ecommerce can be a highly profitable online business to start. The ecommerce industry is expected to grow to $8.09 trillion by 2028. The total US ecommerce market revenue increased for the 10th consecutive year, and starting an online store lets you tap into this rapidly expanding market.

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Explore 30+ small business ideas in a variety of industries. Evaluate startup costs, market demand, and scalability, and launch your high-margin venture today.

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Picking the perfect domain name is a key step in launching your online business.

A great domain name is memorable, easy to type, and reflects your brand. Once you’ve got your business idea and a catchy name, you’ll need to purchase and register the domain through a registrar, then host your website on a server.

To simplify this process, here’s a list of the best domain registrars and tips on how to choose the right one for your business.

Table of contents

Try the free domain name generator

Use Shopify’s domain name generator to search for available business names and secure your domain.

\nBrowse domains\n

What is a domain registrar?

A domain registrar is a company that allows you to purchase and set up your domain. Your domain name is a unique web address that helps people find your site online. It’s always followed by a top-level domain (TLD) like “.com,” “.co,” or “.shop.” When you choose your domain name, you’ll also need to select a place to register your domain.

Do I need to use a domain registrar?

If you’re using a website platform like Shopify, you don’t need to use a separate domain registrar. Enter your domain name ideas into Shopify’s domain name generator to see available domains and pricing.

When you buy your domain through Shopify, you can manage your domain settings directly from your Shopify admin. You’ll also receive support for your domain from Shopify’s team—without having to deal with a third-party registrar. That means one less account to manage, simplifying your online business setup.

If you’re not using Shopify or want to secure a specific domain name before choosing a website builder or host, you might need to use separate domain registration services.

Best domain registrars

1. IONOS

What is this domain registrar?

IONOS, formerly known as 1&1, is Europe’s largest web hosting company. It offers a range of services including domains, hosting, and cloud computing. Its 24/7 customer service phone line is a standout feature for users.

Pricing

For the first year, .com domains start at $1, with renewal fees starting at $20. This price includes WHOIS privacy protection.

Features

\nBundled hosting: Web hosting plans through IONOS and WordPress are discounted for the first year and include a free domain name.
\nExtensive TLD options: IONOS supports a wide range of top-level domains, including options like .ai and .zone.
\nAutomatic domain connection: IONOS users can automatically connect their domains to Shopify.

What users says

IONOS has over 30,000 reviews on TrustPilot with a TrustScore of 4.7. Customers appreciate the 24/7 phone support, but some mention slow email response times challenges when canceling plans.

2. Namecheap

What is this domain registrar?

Namecheap offers affordable domain registration and budget-friendly web hosting bundles that include WHOIS protection and hosting.

Pricing

Namecheap’s .com domains start at $6.49 per year, with renewal pricing starting at $16.98.

Features

\nPackage hosting deal: Namecheap offers a bundle deal with domain registration and web hosting. You can also add email, security features (SSL, VPN, DNS), and WordPress hosting.
\nPrivacy included: WhoisGuard, which protects your personal information on the WHOIS directory, is free for all domains registered with Namecheap. It also offers additional security features like SSL certificates, VPN, and PremiumDNS as add-ons.
\nSimple domain transfers: Transferring a domain from Namecheap is straightforward. You can transfer your domain as long as it’s more than 60 days old and hasn’t been transferred within the past 60 days. Transferring a domain to Namecheap usually takes between 30 minutes and six days, and is generally affordable.

What users say

Namecheap has more than 18,000 reviews on TrustPilot with a TrustScore of 4.3. However, customer support may be a weak point, with no phone service and reports of long wait times for live chat help.

3. Domain.com

What is this domain registrar?

Domain.com is known for its fast and reliable ecommerce hosting. Unlike some other registrars, domain privacy protection isn’t included as standard, but you can add it to your domain registration for a small additional cost.

Pricing

Purchasing a .com domain starts at $11.99 per year, with a one-year minimum. Renewal costs aren’t listed on the website and can only be found in your account after you’ve registered a domain with Domain.com.

Features

\nFlexible add-ons: You can purchase web hosting (starting at $3.75 per month), web design and marketing services, a website builder, business email, and website security like SSL. This flexibility allows you to build a package that suits your specific needs.
\nEasy domain transfer: Domain transfers are straightforward with Domain.com. However, you’ll need to input the domain you want to transfer before seeing the cost. Be sure to compare prices with other services to ensure you’re getting a good deal.

What users say

Domain.com has more than 3,600 TrustPilot reviews and a TrustScore of 4.5. Reviewers mention good customer support but note that the user interface can be clunky.

4. Dynadot

What is this domain registrar?

Dynadot has transparent pricing and straightforward website design. It’s notable for offering a wide variety of TLDs.

Pricing

Dynadot lists both registration and renewal prices for every TLD it offers. Basic .com websites start at $10.86 for both registration and renewals, making Dynadot one of the more affordable platforms on this list. Web hosting isn’t included, so you’ll need to purchase that separately.

Features

\nFree website builder: Dynadot customers get access to a free website builder. They also receive a grace period for deletion, SSL security, and email hosting.
\nPrivacy included: WHOIS protection comes standard with your domain. Two-factor authentication is available for all accounts, adding an extra layer of security.
\nEasy domain transfer: Domain transfers are simple and start at $10.86 for .com URLs.

What users say

Dynadot has more than 2,000 reviews on TrustPilot and a TrustScore of 4.5. Customers appreciate the user-friendly interface and competitive prices. However, the lack of phone support may be a drawback for some users.

5. GoDaddy

What is this domain registrar?

GoDaddy is a well-known, established domain registrar with higher renewal fees and privacy features available only as add-ons.

Pricing

Pricing for .com domains starts at $0.01 for the first year with a three-year commitment. Following years start at $21.99.

Features

\nMultiple add-on services: Website security, privacy protection, website builder, website hosting, email, and an online store builder are all available for an extra cost.
\nEasy domain transfer: Transfers start at $11.99 for .com domains.
\nPrivacy as an add-on: WHOIS protection isn’t included with your domain. GoDaddy offers three levels of domain protection, all of which include WHOIS privacy. Pricing depends on your domain.

What users say

GoDaddy is one of the few domain registrars offering 24/7 phone support, in addition to text and chat options. It has more than 122,000 reviews on TrustPilot and a TrustScore of 4.6.

6. Bluehost

What is this domain registrar?

Bluehost provides a free domain for your first year if you purchase a website hosting plan. It also offers an intuitive site builder and 24/7 domain support.

Pricing

Pricing for .com domains starts at $12.99 per year, which includes a 30-day money-back guarantee and free SSL certification. However, WHOIS protection isn’t included in the basic plan.

Features

\nHosting discount: If you choose to host with Bluehost, you can pay as little as $2.95 per month and get a free domain for the first year.
\nUseful additional features: Bluehost offers domain privacy and protection, a website builder, 24/7 domain support, domain lock, and auto-renewal for domains.
\nEasy domain transfer: Transfers cost $12.99.

What users say

Bluehost has more than 20,000 reviews on TrustPilot and a TrustScore of 4.3. It’s one of the few domain registrars that offers phone support, which can be helpful for newcomers to website building.

7. DreamHost

What is this domain registrar?

DreamHost is often used by corporate customers seeking cloud hosting alongside domain registration. Its web hosting offers unlimited monthly data transfers, security features, and domain management tools.

Pricing

A .com domain starts at $4.99 for the first year, with subsequent years charged the regular rate of $19.99 per year. That includes free SSL certification, domain privacy, and subdomains.

Features

\nComprehensive tool suite: Professional email account add-on, website builder, website hosting, optional domain locking, free custom nameservers, free DNS management, free domain forwarding, and 24/7 support.
\nPrivacy included: Free WHOIS privacy comes standard with domain purchases.
\nEasy domain transfer: Transfers for .com domains are priced at $9.99.

What users say

DreamHost has more than 7,000 reviews on TrustPilot and a TrustScore of 4.7. It claims response times of less than a minute and a 91% customer satisfaction rate on its website.

8. Network Solutions

What is this domain registrar?

Network Solutions gives users the option to lock down a domain for up to 100 years by paying upfront for the entire period.

Pricing

Domains start at $11.99 per year. WHOIS privacy is not included in your domain purchase.

Features

\nExtensive range of services: Domain management, website builder, online payment acceptance, web hosting, email, SEO marketing tools, SSL certifications, trusted site seal, small business cybersecurity.
\nEasy domain transfer: Move your domain for $9.99, which includes a free one-year extension.

What users say

Network Solutions has more than 3,600 reviews on TrustPilot and a TrustScore of 4.6. Customer support is chat-based, which some reviewers found helpful and others didn’t.

9. Porkbun

What is this domain registrar?

Porkbun offers more than 500 different domain name extensions. You can choose from popular options like .com and .org, or opt for unique addresses such as .cooking, .monster, or .asia. Its interface is user-friendly, allowing you to buy and renew domains in one convenient place.

Pricing

Registration and renewals for a .com domain start at $11.06.

Features

\nVarious services available: Web hosting, email hosting, website builder, marketplace, static hosting, link shortening, WordPress hosting, and cPanel. Note that Porkbun’s web and email hosting plans can be pricier than other options on this list.
\nPrivacy included with most domains: WHOIS privacy comes standard with the purchase of most TLDs.
\nEasy domain transfer: Moving a .com domain costs $11.06.

What users says

Porkbun has over 17,000 reviews on TrustPilot and a TrustScore of 4.8. Some reviewers mentioned issues with a glitchy interface and lack of support for complex problems.

How to choose a domain registrar

Selecting the right domain registrar is an important decision, as you’ll likely keep the same domain for years. Here’s what to consider when choosing the best domain registrar for your needs.

Convenience

When creating a website, especially for ecommerce, convenience is crucial. You’ll need various tools and services, including:

A domain registrar
Web hosting services
Website design tools
Email functionality
Customer support

While you can find individual tools for each task, managing multiple services can quickly become complicated. Shopify offers all these commerce and website tools in one place, simplifying the process. When you set up a website with Shopify, it’s immediately connected to your fully hosted online store, eliminating the need for third-party connections or complex technical setups.

Build your dream online store today

\nLearn more\n

Pricing

Most domain registrars require annual payments, with options for multiyear discounts. Keep in mind that the first-year rate is often lower than renewal rates. When comparing options, consider both initial and long-term costs to ensure the registrar fits your budget.

Privacy options

When you register a domain, your personal details (name, address, email) are recorded by WHOIS and managed by the Internet Corporation for Assigned Names and Numbers (ICANN). This information is publicly accessible unless you opt for privacy protection.

Many domain owners prefer to keep this information private. For instance, WHOIS privacy comes standard with Shopify domain purchases, though some international TLDs may not be eligible.

Domain transfer

Domain transfer allows you to move your domain between registrars. This can be useful if you find better renewal rates elsewhere or want to switch providers. Check the transfer process and associated costs for each registrar you’re considering.

Bundled and add-on services

Some registrars offer all-in-one packages including website hosting, email addresses, and multiple TLD registrations. These bundles can be cost-effective and simplify website setup. Consider what additional services each registrar offers to potentially save money and streamline management.

Methodology for best domain registrars

To identify the top domain registrars, each platform was evaluated based on the following factors:

\nCore features: Availability of unique domain extensions, WHOIS privacy protection, and bundled website and email hosting.
\nPricing structure: Initial costs, renewal charges, and long-term customer discounts.
\nCustomer support: Availability of online help resources, live chat, and phone support.
\nAdditional services: Extra features like domain locks, automatic renewals, website builders, and enhanced security options.

Domain registrar FAQ

Which is the best domain name registrar?

The best registrar depends on your specific needs and budget. Top options include IONOS, GoDaddy, Namecheap, and Porkbun.

Does it matter which domain registrar I use?

Yes, if you want to build a website quickly, choose a registrar that offers both domain hosting and domain purchases. Shopify provides both services for business owners.

What is the best way to buy a domain name?

Visit a domain registrar and use its search tool to find available domain names. For ecommerce websites, you can quickly find and register a domain through Shopify in minutes.

","Discover the best domain registrar for your business needs, including top picks for 2025 and essential tips for choosing the right service.","

$\"Laptop$

Discover the best domain registrar for your business needs, including top picks for 2025 and essential tips for choosing the right service.

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In 2025, getting your product in front of the right people takes more than posting ads or running a sale. Shoppers are more selective, channels are more crowded, and attention spans are shorter.

With so many options available, you don’t need to use every marketing tactic under the sun. But you do need a product marketing strategy that fits your business model, based on what your audience actually cares about.

This guide walks you through the most effective ways to market your product today, from content and paid ads to subscriptions and social media marketing.

Whether you’re just getting started or refining your current strategy, these tips will help you connect with your target audience and grow with purpose.

Table of contents

Free marketing acquisition strategy template

Use this free template to plan your marketing goals, content, and channels to attract the right audience and retain more customers.

\nDownload template\n

What is product marketing?

Product marketing is a strategy for connecting your product with the right consumers and communicating to those potential customers why they need it.

It’s more focused than general marketing. While general marketing aims to attract attention and build awareness of your brand overall, product marketing zeroes in on individual key features.

It answers key questions like:

Who is this product for?
Why should customers care?
How will it improve their lives?

Ecommerce expert Drew Sanocki’s Three Multipliers Framework is a useful model for understanding product marketing’s growth potential:

\nIncrease your total customers: Get more people buying from your store.
\nIncrease purchase frequency: Get loyal customers buying more often.
\nIncrease average order value (AOV): Get customers to spend more each time they shop.

Tackle all three, and your business will see steady, sustainable growth.

Laying the foundation of product marketing

Effective product marketing starts with clear groundwork. Before you launch campaigns or start selling, focus on these three essential building blocks of a strong product marketing strategy.

1. Understand your target audience

Before you market a product, you need to know exactly who you’re marketing to. What problems do they have? What motivates them to buy? The clearer you are about your target market, the better your marketing will resonate.

Talk directly to consumers, send surveys, or analyze online behavior. Then use your market research to shape your messaging, promotions, and even product features.

2. Pinpoint your unique selling proposition

Your unique selling proposition (USP) is what sets your product apart. It answers one simple question: Why should someone choose your product instead of your competitor’s?

To pinpoint your USP, think about what makes your product special. Is it better quality, easier to use, or made sustainably? Clearly define and communicate your USP to customers so they instantly understand the value you offer.

3. Develop a strong brand identity

Your brand identity helps customers remember who you are and what you stand for. It includes your logo, colors, design style, tone of voice, and overall personality.

Consistency matters. Make sure every touchpoint, your website, emails, social media platforms, packaging, reflects the same strong, memorable identity. That way, your customers will quickly recognize and trust your products wherever they see them.

12 proven ways to market your product in 2025

Your customer base is like a garden. If you nurture those relationships, you can grow not just the value customers get, but the returns from your marketing efforts. For example, your flagship product might spark initial interest, but follow-up purchases from your full product line can deliver even more value.

Loyal customers compound in value, too. Once a customer makes a second purchase, you don’t need to reacquire them, and they might recommend your shop to friends through referral programs or online reviews. Repeat buyers are one of the best ways to learn how to market a product online successfully.

But retention doesn’t happen automatically. You’ll still need to invest in the right areas. Start with these three main levers.

The 3 levers of customer retention

Merchandise: Provide the right products

Customers need merchandise that fits their needs. They also look for high-quality items that meet or exceed their expectations. If you find a bestselling product that customers love, consider putting it front and center on your website. Chances are, customers who purchase that product first will come back for more.

Customer experience: Make service feel easy

Amazing customer service doesn’t mean breaking the bank, but it does mean providing unexpected extras. This could be as simple as being available when your customers need you or offering free returns on any order.

Marketing: Keep customers engaged

You’ll need the right marketing for the right customers at the right time. Some tactics you might use are:

Affiliate programs
Win-back email campaigns
Life cycle marketing
Loyalty programs
A schedule of limited edition drops that keeps customers returning

Right now, let’s have a closer look at customer retention marketing. To increase customer order frequency, you’ll need a specialized marketing plan. There are several common and effective product marketing tactics you can use.

1. Introduce a loyalty program

Loyalty programs give customers a reason to return by offering exclusive benefits and building long-term engagement. Recent surveys show that 79% of consumers are more likely to recommend brands with solid loyalty programs, and 85% of consumers say they are more likely to continue buying from the brand.

Loyalty programs can be free to join or accessible via a one-time or recurring fee. For example, members of activewear retailer Altitude Sports pay a lifetime membership fee of $34.99. Members enjoy perks like 5% off almost any item, exclusive sales, and free returns on all orders.

Alternatively, free loyalty programs can use a points system, in which customers earn points per purchase, then cash in those points for rewards at different points tiers. Other rewards programs, like the one from clothing retailer Girlfriend Collective, offer both points and perks, such as order discounts.

Loyalty programs are effective because they give customers a reason to return to your online store. Whether it’s to use the points they’ve accumulated for a free gift, to get free shipping, or to receive a percentage off their purchase price, loyalty programs keep customers coming back.

To measure your customer loyalty strategy’s return on investment (ROI), track key metrics like repeat purchase rate, average order value, and customer lifetime value. You can also analyze enrollment rates and redemption rates for rewards. Comparing these metrics before and after launching your loyalty program helps you see clearly how well it’s performing and where you might need adjustments.

⭐Loyalty apps can automate your programs and help you encourage customers to keep coming back for more.

2. Create an email win-back campaign

Email is a lifeline to high-intent shoppers who’ve already purchased, making it the ideal channel to encourage repeat purchases. One of the most valuable email sequences you can create for your product marketing strategy is called a win-back campaign.

A win-back campaign is a type of life cycle marketing designed to re-engage customers at the post-purchase stage. In the case of a win-back campaign, the customer is at the post-purchase stage, so the right message to send them is one that encourages a return trip.

These campaigns are especially effective. Forty-five percent of subscribers who receive a win-back email will open future emails from your brand. McKinsey also found that targeted promotions can lift sales by 1% to 2% and improve margins by up to 3%.

Drew Sanocki calls this tactic a “one-two punch” because it nudges first-time customers into repeat customers.

Here’s how a win-back campaign works:

Identify who the win-back email marketing campaign targets

It’s standard to set up a win-back email campaign to target first-time customers. Set the first email to send 30 days after a first-time customer’s purchase if they haven’t made a second purchase during that time.

Each subsequent email will be sent to that list of your first-time customers. You’ll also need to set parameters to remove anyone who makes a purchase at any time throughout this email win-back sequence.

There are four key emails a win-back sequence should include:

Email #1: Suggest a product

The first email recommends a product based on the customer’s original purchase—no promo yet, just a tailored suggestion. The item could be part of your core collection, or perhaps you want to drive excitement about a limited edition item. This first email doesn’t include any coupon codes; instead, it seeks to entice or remind the customer about your other product offerings.

\"Outdoor — An example of Email #1 in a win-back campaign series from Outdoor Voices.

Email #2: Offer a small promo code

Sent 30 days after the first email, the second email offers a small promotion, like 10% off or free shipping on their next order.

Email #3: Offer a higher promo code

Sent 30 days after the previous email, the third email offers another promotion that’s 15% higher than the last. So, that could be something like 25% off or 15% off and free shipping.

\"Hi, — An example of a tier-three win-back campaign offer from Outdoor Voices.

Email #4: Send a survey

This email should be set to send a full 120 days after the customer made their first purchase. It could include another offer, but since this one won’t send for several months, it’s a better time to ask your customers if they’re still interested in your shop.

If they are no longer interested, you could include a survey in the email that asks what would lead them to change their mind.

Surveys like these help you better understand your customers’ experiences, which help you make sure you’re asking the right questions about how to continue improving your brand.

\"Blue — A re-engagement email as part of a win-back campaign from Ritual.

Remember to unsubscribe inactive users

At the end of your email sequence, automatically remove anyone who hasn’t opened an email from you in the past 60 days. If you include a final survey email, give recipients the option to opt out. Keeping your email list clean improves deliverability and helps protect your brand’s reputation.

You don’t have to use email for this win-back campaign if you don’t find it to be the best option for your business. Instead, you can use other options like website pop-ups, paid media, a direct-mail postcard—whatever you think will resonate most with your customers.

Personalize win-back campaigns with zero-party data collection

Use zero-party data—the insights customers willingly share—to improve your win-back emails through deeper personalization. For example, ask subscribers directly about their interests or product preferences when they join your email list or through surveys.

Then, use that info to send personalized content or special offers that specifically match their interests. When done right, this personalized approach can boost click-through and conversion rates.

Pro tip: Reach more customers, save time and money, and boost sales with Shopify’s marketing automation tools.

Send emails that drive sales

Kickstart your marketing with pre-built email templates, including transactional, promotional, and life cycle messages designed to launch your store or brand.

\nDownload templates\n

3. Send email or SMS sign-up coupon codes

Another effective retention tactic is to offer a discount in exchange for email and/or text message sign-ups. Combine email and SMS as part of an omnichannel marketing approach to reach customers across platforms and boost conversions.

Not sure how to get started with SMS marketing? Try the Shopify plug-in Postscript.

Use a pop up on your homepage to capture attention early. Offer an exclusive perk like free shipping or 10% off customers’ first orders to encourage signups.

Once someone opts into your mailing lists, send a welcome email with the coupon code. If the subscriber doesn’t make a purchase within a day or two, follow up with a friendly SMS reminder, highlighting that their discount is still waiting.

This integrated approach keeps your brand top-of-mind, captures attention across channels, and significantly increases the likelihood they’ll take action.

Resource 📚SMS Marketing Guide: Tips, Examples and Apps

4. Release new products on a schedule

If you’re looking for ideas on how to market a new product, consider scheduling product launches on the same day every week or month. If your customers know the date of a new drop, chances are they’ll visit your website to check what it is or at least be more likely to open the announcement email.

For example, when Mejuri, a fine jewelry shop, was first getting started, it dropped new products every week.

\"Brunette — Mejuri announced new product launches like their rope chains with emails and website posts.

For curious customers and new shoppers alike, this drummed up excitement. Each new “Monday Drop” was featured on the homepage of the website and in a timely announcement email.

To build even more anticipation, start promoting your launch before the release date. Give your audience sneak peeks on social media, tease upcoming products in your email newsletter, or share behind-the-scenes content that hints at what’s coming. This pre-launch phase is a great opportunity to collect zero-party data through quizzes or waitlists—and warm up your audience for conversion.

5. Build a subscription model

Subscriptions aren’t just a fulfillment model—they’re a customer loyalty strategy that helps generate predictable, recurring revenue.. Giving your customers a way to subscribe positions your products as everyday essentials. Building a subscription business model may take more work than other marketing tactics, but it is an extremely effective way to ensure recurring customers and revenue.

If your product requires refills, you can create a subscription model that automatically renews on a standard schedule. That way, customers won’t even have to visit your store or even remember that they’re running low before you’ve already sent them a refill.

For example, Fresh Patch sells hydroponically grown grass patches to pet owners. The company sees 80% of its total revenue from subscriptions.

Alternatively, if your company cannot provide refills, you could offer customers a subscription to a bundle of monthly products. Package Free sells environmentally friendly home and body care products. The brand allows shoppers to create their own subscription bundles from a large selection of products.

To grow your subscription model, track key analytics like:

\nChurn rate: How many customers cancel their subscription over time
Average subscription length: How long the average customer stays subscribed
\nCustomer lifetime value: Total revenue a subscriber generates

Use these insights to test pricing, bundling strategies, or perks that reduce cancellations and boost long-term loyalty.

6. Use mean, median, and mode to your advantage

Raising your average order value (AOV) can drive more revenue, and it’s simpler than you might think. To build an effective strategy around AOV, you’ll need to understand the mean, median, and mode of your orders, as well as how to cross-sell and upsell.

First off, let’s define the terms you likely haven’t seen since fourth-grade math class.

\nMean: the average order value (traditional AOV)
\nMedian: the middle number of all order values
\nMode: the order value that most frequently occurs

Let’s take a look at the mean, median, and mode of orders on our demo store, Kinda Hot Sauce.

As you can see from that chart, the mean order value (or average order value) is $24. However, the most common order value (mode) is only $15.

While the mean gets skewed by outliers (like high or low purchase totals), the mode reflects what most customers actually spend—making it a smarter target for shipping minimums or bundle offers. When you think about raising the AOV, it’s more telling to look at the mode—that’s the number you want to increase.

It’s common for businesses to offer free shipping that’s just above their most commonly occurring order value to bump up AOV. For example, since $15 is the most commonly occurring order value at Kinda Hot Sauce, the shop might offer free shipping for orders over $25.

7. Perfect cross-sell and upsell strategies

If free shipping isn’t the right incentive for your margins, there are other online product marketing tactics, like cross-selling and upselling, to help bump up AOV.

Cross-selling is when you invite customers to purchase a complementary item. Cross-selling suggestions work best on the cart or checkout page (similar to the aisle of impulse buys a shopper might walk through at a brick-and-mortar store. (SellUp is a great Shopify app for cross-selling.)

Upselling is when you encourage customers to purchase a similar product that’s higher end. Upselling is more effective on the product page before the customer has committed to buying one particular item.

Cross-selling and upselling are based on the idea that, when you have a compelling product, 10% to 20% of your customers are willing to spend a lot more than the average customer. Your goal is to understand what they want, and make it easy to say yes. From there, you can use tools to automate upsell and cross-sell suggestions, or you can advertise products through another method, like email, phone, or live chat.

Traditional customer acquisition includes methods like:

Paid social media ads
Content marketing
Search engine optimization (SEO)
Press releases
Influencer marketing
Conversion rate optimization
Email sign-up promo codes

Whichever method you choose, you’ll want to gear your marketing toward the segment of your target audience who tends to spend more.

Integrate AI-powered product recommendations for better results. AI-driven recommendation engines analyze customer behavior and preferences to suggest products that align with their interests.

Best practices for implementing cross-sell and upsell strategies:

\nStrategic placement: Introduce cross-sell offers on cart or checkout pages and upsell suggestions on product pages.
\nPersonalization: Use customer data to tailor recommendations that resonate with individual preferences.
\nClear value proposition: Ensure that the suggested products offer clear benefits or enhancements to the customer’s original selection.
\nA/B testing: Regularly test different strategies to determine what resonates best with your audience.

8. Start with paid marketing

Paid marketing remains a cornerstone for product validation and scalable growth in 2025. Key channels include:

Social media advertising

In 2025, social media ad spending is projected to reach $276.7 billion, accounting for 30% of all digital advertising expenditures. Platforms like Instagram, TikTok, and Pinterest offer robust targeting options so you can reach specific demographics effectively

You can set up social ads yourself or work with an agency that can help you design ads, write the copy for them, and place them on the channels they think will work best for you.

Influencer marketing

Have you ever seen someone with a big social media following post about a product they like and then offer a unique discount code for their followers? That’s influencer marketing, and it’s become extremely effective.

Data indicates that 86% of US marketers plan to partner with influencers in 2025, recognizing the channel’s ability to drive engagement and sales. Plus, 86% of consumers report making a purchase inspired by an influencer at least once per year, underscoring the channel’s impact.

Resource 📚 Instagram Influencer Marketing: A Complete 2024 Guide

Here, Glossier uses influencer marketing to spread the word about its lip gloss on Instagram through a partnership.

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🌟Looking for an affiliate marketing tool that’s built to connect creators with brands? Try Shopify Collabs.

Search engine marketing (SEM)

Platforms like Google Ads help you target high-intent shopper searching for specific products. Targeting specific keywords and responsive search ads can help brands appear prominently in search results, driving qualified leads to their websites.

If you’re running paid marketing campaigns, it’s important to know which ones drive sales. Marketing ROI measurement helps you see which channels and touchpoints (like a social ad, email, or influencer post) are leading to conversions, so you can spend smarter.

Measure ROI with attribution tools

Attribution models show which ads actually drive purchases. For example, multi-touch attribution looks at every step a customer takes before buying and assigns credit to each one. With these insights, you can focus on what’s working and cut back on what’s not.

Here’s how to get started:

\nUse built-in analytics: Platforms like Meta Ads, Google Ads, and Shopify provide detailed performance data across campaigns.
\nTry attribution tools: Platforms like TrueProfit, Usermaven, and Improvado give you a more complete view of your customer journey across channels.
\nKeep testing: Run A/B tests on your ad creatives, messaging, and offers to see what gets the best results.

Pro tip: Drive up to two times more retargeting conversions and use commerce insights available only on Shopify with Audiences.

9. Publish educational SEO content

Educational content helps customers discover your brand, builds trust, and drives long-term traffic—without ongoing ad spend. Unlike paid ads, which stop driving traffic as soon as your budget runs out, content optimized for search can keep working for you for months (or even years).

Content marketing includes blog posts, videos, social media, podcasts, and emails—anything that helps educate your audience and positions your brand as a go-to resource Over time, this increases your visibility in search, attracts qualified visitors, and strengthens customer loyalty.

For example, Four Sigmatic, a brand known for its crash-free mushroom coffee, publishes SEO-optimized blog content that explains the benefits of functional ingredients. By focusing on customer education, the brand earns consistent traffic without relying heavily on paid ads.

Don’t just publish—distribute

Creating great content is only half the equation. To get the most out of your efforts, you also need a strong distribution strategy.

Here’s how to amplify your reach:

\nRepurpose across channels: Turn blog posts into short videos, social posts, or email content to reach different audiences.
\nUse SEO tools: Platforms like Ahrefs or SEMrush can help you target keywords your audience is already searching for.
\nBuild backlinks: Partner with relevant brands or creators to link back to your content and boost your search rankings.
\nShare consistently: Promote new content through your newsletter and social media. Don’t be afraid to reshare top-performing posts regularly.

With the right mix of SEO and smart distribution, your content can become a steady source of qualified traffic, and a powerful tool for educating and converting customers.

10. Convert more of your traffic

Once you’re driving consistent traffic, the most efficient way to grow is by improving your conversion rate—turning more of your existing visitors into paying customers. That’s where conversion rate optimization (CRO) comes in.

CRO involves making small changes that encourage more shoppers to complete a purchase. It’s often more cost-effective than paying for new traffic, and it helps you get better returns from your existing marketing efforts.

Think of it like this: You’re using a funnel to pour soap into a bottle, but the funnel has a few holes in it. No matter how much soap you pour in, you’re losing some along the way. Your online store is the same. Instead of driving more traffic, it’s smarter to fix the leaks, like slow checkout pages, confusing product descriptions, or missing trust signals.

Start by tightening up your checkout flow with tools like Shop Pay, which makes the buying process faster and easier.

Run A/B tests to improve key elements

One of the best ways to optimize your store is through A/B testing. This means testing two different versions of a page element, like a product headline, call-to-action button, or image, to see which one performs better.

Even small tweaks can make a big difference. For example, changing the color of your Add to Cart button or rewriting a product description could lead to more completed checkouts. Tools like Shopify A/B Testing, Google Optimize, or Convert can help you run these tests without needing to code anything yourself.

CRO is a continuous process, but each improvement gets you closer to making the most of every visitor, turning more of your hard-earned traffic into paying customers.

11. Use social commerce platforms

Social commerce lets customers discover and buy your products without ever leaving their favorite apps.

Platforms like TikTok Shop, Instagram Shopping, and Facebook Shops turn your social content into a storefront. This means customers can scroll, click, and buy—all in the same place.

For example, TikTok Shop makes it easy to tag products directly in videos or livestreams. If something catches a viewer’s eye, they can purchase it instantly without leaving the app. The same goes for Instagram, where you can tag products in posts, Stories, and Reels, linking straight to your catalog.

Why social commerce works:

Shoppers are already spending hours on social platforms.
In-app purchases reduce friction from the buying process.
It’s mobile-first, which matches how people browse and shop today.

To get started, connect your product catalog to your social profiles and start tagging your products in posts. Keep the content casual and native to each platform—think short, engaging videos over polished ads. The goal is to meet shoppers where they are and make buying easy.

12. Implement sustainable product marketing practices

Shoppers today care about more than just price, they want to support brands that align with their values.

Sustainable product marketing means promoting your products in a way that’s ethical, transparent, and environmentally responsible. It starts with the products themselves, but it extends to how you talk about them, package them, and ship them.

Here’s how to build a more sustainable approach:

\nHighlight your eco-friendly practices. If your products are made from recycled materials, ethically sourced, or packaged in compostable materials, say so. Be specific and transparent to build trust.
\nTell your brand’s story. Share behind-the-scenes content that shows how your brand reduces waste or supports ethical supply chains.
\nUse low-impact marketing channels. Digital content like blog posts, email, and organic social media has a lower environmental footprint than printed flyers or mass mailers.
\nAvoid greenwashing by backing up your claims. Customers are savvy. Back up any claims with certifications or data to keep your messaging authentic and credible.

Brands like Package Free and Allbirds have built loyal followings by putting sustainability at the heart of their product and marketing strategies. When you lead with purpose, you don’t just attract buyers—you build a community that believes in what you’re doing.

How to measure product marketing success

You’ve launched your product, tested different campaigns, and engaged your audience. Now it’s time to measure what’s driving results. Tracking the right metrics will give you a clear picture of what’s driving results and where to improve.

Here are some key performance indicators (KPIs) to watch:

\nConversion rate: Measures how many visitors complete a purchase. A strong conversion rate means your messaging, product pages, and offers are resonating.
\nReturn on ad spend (ROAS): Helps determine if your paid campaigns are profitable.
\nCustomer acquisition cost (CAC): Tells you how much it costs to get a new customer. Lowering this over time shows your marketing is more efficient.
\nCustomer lifetime value (CLTV): Estimates how much revenue a customer brings in over time. A high CLTV indicates strong retention and repeat purchasing, which is often driven by great product marketing.
\nEmail sign-up and engagement rates: Gauge how well your campaigns capture interest and keep people engaged.
\nTraffic sources and attribution: Track which channels, like social media, search, or email, drive the most qualified traffic and conversions.

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To make tracking easier, use tools like Shopify’s built-in analytics, Google Analytics, or attribution platforms like Triple Whale or TrueProfit. These metrics make up the core of your marketing ROI measurement strategy—so you can focus on what’s working and cut what’s not.

What is the best way to market your product?

Ask five marketers and you’ll get five different answers. But the most effective strategies share a few things in common:

They’re built on a deep understanding of your target customer
They focus on long-term growth
They’re flexible enough to evolve as you learn what works

For Melissa Palmer, cofounder of CEO of OSEA Malibu, the journey toward effective product marketing came with a major mindset shift. “I used to obsess over every single word in our email marketing. I’d redesign everything—I felt like it all had to be perfect. Then I started A/B testing myself to see if my obsessively polished version actually performed better … and it didn’t,” Melissa explains.

“That taught me that sometimes you just have to go for it and learn as you go. I think that mindset really applies to marketing. But when it comes to the product, that’s where your time matters most. Nail the product, and then you can be much more experimental with your marketing.”

In other words: Don’t wait for perfection. Start small, iterate quickly, and start from a good product foundation.

To recap, the best product marketing plans often include:

Clear positioning and branding
SEO-optimized content and smart distribution
Personalized email and SMS campaigns
Paid marketing and influencer partnerships
Conversion rate optimization
Social commerce and sustainable messaging

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You don’t need to do everything at once. Start with one or two strategies that fit your business and build from there. When you focus on value, consistency, and customer experience, product marketing becomes more than promotion—it becomes a growth engine.

How to market a product FAQ

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How do you market a new product?

Start by validating market demand for your product, then use paid marketing to reach early customers. Introduce organic marketing such as SEO and content marketing through blog posts, videos, social media, podcasts, or emails, and convert more of the traffic on your website.

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How do you attract customers to buy your product?

Introduce a loyalty program.
Create an email win-back campaign.
Send email or SMS sign-up coupon codes.
Release new products on a schedule.
Build a subscription model.
Use mean, median, and mode to your advantage.
Perfect cross-sell and upsell strategies.
Start with paid marketing.
Publish educational SEO content.
Convert more of your traffic.

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How do you market a product effectively?

Focus on these three key results:

Increase the total number of purchases per customer.
Increase the average order value (AOV).
Increase the total number of customers.

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What are some product marketing trends in 2025?

In 2025, product marketing is all about personalization, speed, and values. Here are a few key trends to watch:

\nAI-powered personalization: Tools that customize product recommendations, email flows, and ad targeting based on customer behavior are becoming essential.
\nSocial commerce: Platforms like TikTok Shop and Instagram Shopping make it easy to turn content into conversions.
\nZero-party data: Brands are collecting insights directly from customers (via quizzes, surveys, and preferences) to deliver more relevant messaging.
\nSustainable marketing: Eco-friendly products and transparent brand values aren’t just nice to have—they’re expected.
\nShort-form video content: Snackable product demos, behind-the-scenes clips, and creator collabs are driving serious engagement.

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","Discover how to market a product effectively in 2025 with 12 data-backed strategies that increase customer retention and boost acquisition."," $\"Illustration$ \n

Discover how to market a product effectively in 2025 with 12 data-backed strategies that increase customer retention and boost acquisition.

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Looking for a way to earn extra money in your free time? Consider joining the more than 5% of Americans who work more than one job by getting a weekend side hustle.

Whether you need to supplement the income from your full-time job, earn extra for savings or spending, or gain experience in a new field, here are some side hustle ideas for your weekend gig.

Check out the list of side hustles below.

Table of contents

Best weekend side hustles

Ready to break into the gig economy and make extra cash? Here are side hustle ideas to get you started:

Service-based side hustles

Babysitting or nannying

If you enjoy being around kids, are a stay-at-home parent, or live in an area with many younger children, part-time nannying might be for you. Although formal credentials are rarely required, you should have CPR and first aid certifications and a track record of responsible behavior. Organizations like Sittercity and Care.com can help you find gigs.

Bartending or serving

Bars and restaurants can be great weekend side gigs because their peak hours fall outside the usual 9-to-5, Monday-to-Friday grind; they need staff specifically in the evenings and on weekends. If you mix a mean cocktail and thrive in a fast-paced environment, look for nearby restaurants that might be hiring.

Being a notary public

Notary signing agents are officials who witness and sign important documents such as real estate contracts, wills, and passport applications. Although you’ll have to pay upfront startup costs (including an exam and filing fees), becoming a notary public can be lucrative. According to the National Notary Association, 43% of part-time, self-employed notaries earn at least $500 a month, and almost 30% earn more than $1,000.

Dog walking or pet sitting

If you like animals or live in an area with many pets, you can make decent money (and be your own boss) as a dog walker or pet sitter. You can also try pet sitting as a full-time business. Visit clients’ homes to watch their pets or use your own as a doggie daycare.

Delivering food

Food and grocery delivery is a flexible side hustle that gets you out and about. It typically involves picking up food at a restaurant or shopping at a grocery store, then delivering the goods to the buyer’s home for a wage plus tips. All you need to get started is a valid driver’s license and a car (or, in some areas, a bicycle or moped).

Fitness training

If you enjoy working out or have expertise in yoga, spin cycling, or another activity, sign up to teach classes at a local gym or online. Teaching fitness is convenient because classes typically follow a set schedule, so you know when you’ll be working and for how long. Note that most gyms require a certificate from the American Council on Exercise or another accredited institution.

Gardening

Many homeowners don’t want to spend their weekends tending their lawns or gardens; advertise your services as a lawn maintenance worker and get paid to do it for them. Mowing and gardening services require upfront investments—for one, you need a lawn mower and a way to transport it. But once you’ve got your essential equipment, find clients who need ongoing yard work to generate regular income.

Giving tours

If you’re a good communicator living in a tourist area, consider sharing your local expertise as a tour guide. You can offer general interest tours of the must-see spots or develop a niche like coffee, history, or art tours.

House sitting

For a low-key side business with lots of leisure time, consider housesitting—staying in clients’ homes while they’re gone and attending to tasks as needed—watering plants, checking the mail, tending to their pets, etc. Word-of-mouth recommendations from friends and family can get you started, or you can try websites like Trusted Housesitters and MindMyHouse.

Mystery shopping

If you love shopping, consider becoming a mystery shopper and earn while enjoying your favorite activity. As a mystery shopper, you visit businesses, shop as usual, and can get reimbursed for your purchases. You then provide feedback through a survey that helps companies improve their customer service. Organizations like Market Force, iSecretShop, and SecretShopper simplify the signup process and connect you with businesses eager for insights.

Home cleaning services

Cleaning homes can be a flexible way to earn on the side. You could form relationships with clients who need regular cleaning or work with short-term rental owners (like Airbnb hosts) to clean up after guests. Consider sharing home cleaning tips and videos on the #CleanTok hashtag on TikTok to grow your network.

Event planning

Since many events happen on weekends, event planning is a prime weekend side hustle idea. Meet with clients and vendors and build a portfolio of gatherings. Event planning is primarily a relationship-building side hustle, suitable if you’re an organized people-person.

Personal shopping or styling

If you’ve found your niche in fashion, consider personal shopping or styling for your weekend side hustle. You can do video styling sessions remotely from home and then send clothes to clients’ doors. Or, deliver a few standout pieces to them on the weekend. The fashion world is your oyster!

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Creative side hustles

Graphic design

If you have graphic design skills with tools like Adobe Illustrator or Canva, look for freelance work. Potential clients will want to see what you can do, so put together a portfolio of previous projects or produce a few work samples designing anything from posters to logos to ads. Graphic design chops can help if you’re looking to craft unique pieces for a dropshipping business, too.

Photography

There are several ways to leverage photography skills into a successful side hustle. If you enjoy social activities, advertise your availability to event planners to shoot weddings, parties, sporting events, and fundraisers. If you prefer a hands-off approach, take photos and list them on stock photo sites like Shutterstock and Adobe Stock to earn royalties from downloads.

DJing

If you have DJ equipment and know how to use it, advertise your services to event planners or local clubs and work as a weekend DJ for parties, weddings, and more. Since you’ll need equipment—turntables or CDJs, a mixer, headphones, and a sound system—you may also need storage space. (It’s also wise to bone up on copyright rules.)

Home staging

Before selling a house, owners must make it as tidy and beautiful as possible to attract potential buyers. If you’re good at decluttering and interior design, advertise your services as a freelance home stager to local real estate agents who can connect you with sellers.

Crafting handmade goods

Selling handmade goods can be a fulfilling side hustle. Some crafting ideas include knitted or crocheted items, pet name tags, stickers, and candles.

Writing

Many businesses need capable writers to craft quality blog posts and articles for their websites or social media channels. Excellent communication skills are essential; SEO knowledge is a bonus.

Tailoring

If you can sew, use your skills by running a weekend tailoring service from home. Customers can drop off ill-fitting clothes, and you can charge per piece and alteration. Advertise at local dry cleaners or bridal shops to spread the word.

Online side hustles

Answering surveys

If you’re looking for an easy, flexible side gig you can do at home, answering surveys is a great place to start. On websites like Survey Junkie and InboxDollars, brands post surveys seeking consumer feedback in exchange for a small payment. It’s a win-win: they get valuable insights, and you earn money from the comfort of your couch.

Bookkeeping

If you enjoy working with numbers, offer part-time bookkeeping services to small businesses that need help managing their books. This is especially feasible if you’re an experienced bookkeeper for your own business.

Teaching English

English teachers are in high demand, and with the rise of telecommuting, you can work as an English teacher from home. You can also offer niche services locally to newcomers in particular fields, for instance, teaching workplace-specific English to nurses or doctors. A number of English programs connect native English speakers with students, including VIPKid, Preply, and Cambly. Be aware that many programs require a TEFL (Teach English as a Foreign Language) or teaching certification.

Reselling

If you like deal-hunting, turn your hobby into a side hustle by reselling your finds for profit. Hunt for cheap items at thrift stores and garage and estate sales, or on Facebook Marketplace, and Craigslist, then resell them locally or online. Reselling can be lucrative if you become an expert in a particular good—like wool sweaters or vintage lamps—or if you have the skills to refurbish or repair items before listing them.

Rideshare driving

Driving for apps like Uber and Lyft is the quintessential modern gig. To become a rideshare driver, you need a valid driver’s license, an eligible four-door vehicle, and, typically, proof of insurance. Then you can sign up through an app and start giving rides.

Social media management

Many businesses need help managing their social media profiles but can’t afford to hire full time. Contact local or online companies to offer your help as a freelance social media manager. Strengthen your résumé by showing examples of your social media management work or sample marketing strategies.

Transcribing

Many businesses need transcription services, which is turning video or audio recordings into clean, typed text. If you’re a fast typist with a good ear, transcription can earn you extra cash in your spare time. You can even leverage AI for this side hustle to boost your productivity.

Tutoring

Do you know how to code, speak another language, or play a musical instrument? Apply your skills to tutoring students. Tutoring or music lessons can be more consistent than other side hustles, since you often meet with students weekly or monthly. Start tutoring locally or sign up with an online service like WyzAnt or Superprof.

Online course creation

Are you skilled in a particular area or field? Creating an online course is a flexible way to earn passive income. Since you only have to develop instructional content once, online courses leverage your knowledge to maximize your earnings-to-time-spent ratio.

Virtual assisting

A virtual assistant provides remote administrative support. You might schedule meetings, enter data, or respond to emails, so this position requires strong communication, attention to detail, and organization. Apply to virtual assistant gigs through traditional job boards, or contact businesses you’re connected with to see if they need support.

Web development

If you’re good at building websites or writing back-end code, advertise your skills to new businesses or organizations due for a digital refresh. To strengthen your résumé, link to sites you’ve designed in the past or show off web development templates potential customers could use.

Weekend side hustles FAQ

How do I balance a side hustle with my regular job?

Before launching a weekend side hustle, assess the requirements against your available time and energy. For example, side hustles like answering surveys require less commitment than part-time jobs like teaching English.

There are also plenty of side hustles you can do with minimal effort or planning. Consider housesitting or digital transcription. Opt for flexible income streams to fit your work hours around your schedule.

How do I choose the right side hustle for me?

Choose a part-time job aligned with your interests, schedule, and desired effort level. For example, service-based jobs often require high effort, while online side hustles like reselling typically do not.

How can I make extra money on the weekends?

Some popular side hustles include part-time jobs like bartending, flexible gigs like mystery shopping, and earning passive income from renting out an extra room. Choose one that aligns with your interests, schedule, and desired effort level.

What are the easiest weekend side hustles?

Choosing a gig that lets you leverage your existing skills is one way to nab an easy weekend side hustle. Choosing a gig that requires only soft skills, like being able to talk to clients, is another way to keep things simple.

What should I keep in mind when starting a weekend side hustle?

Before launching a weekend side hustle, assess the specific requirements and your available time and energy. For instance, becoming a rideshare driver requires a four-door vehicle and can be done ad hoc, whereas teaching English online requires a working computer and a committed schedule.

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Now is a strong time to start an eco-friendly business. The sustainability market size is projected to reach $79.65 billion by 2030, growing at a compound annual growth rate (CAGR) of 23.1% from 2025 to 2030.

Global attitudes toward the environment have changed over the past decade, with research showing increasing consumer interest in products and services from eco-friendly companies. According to PWC, consumers are willing to pay 9.7% more for sustainable goods, despite rising cost of living concerns.

In other words, it’s a good time to start your own green business—or pivot your existing business to embrace more sustainable practices.

Here’s an overview of the benefits of starting an eco-friendly company, plus sustainable business ideas to help you get started.

Table of contents

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What is an eco-friendly business?

An eco-friendly business is a business that prioritizes environmental sustainability and has a minimal negative impact on the environment. This can include businesses that try to address environmental issues, as well as those who offer more sustainable alternatives to popular goods and services.

Here are a few examples of what might be considered green businesses:

An energy company that installs solar panels to help customers reduce carbon emissions
An apparel company that makes bags and footwear out of sustainable materials
A shipping and fulfillment provider that uses sustainable practices to decrease its carbon footprint

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Benefits of starting a green business

For many eco-conscious entrepreneurs, earning money while protecting the environment is a good reason to start a green business—but eco-friendly companies can also enjoy distinct reputational and financial benefits.

Here’s an overview of the benefits of eco-friendly businesses:

Improved brand reputation

A 2024 study from PWC found that 46% of consumers are already buying eco-friendly products in order to reduce environmental impact, and they’re even willing to pay more for them. This means eco-friendly businesses can benefit from an improved brand reputation—even if they can’t offer prices lower than less sustainable options.

This attitude is even more pronounced among younger consumers, indicating that a preference for environmentally friendly practices will increase with Gen Z’s buying power. According to a 2024 Deloitte study, 62% of respondents aged 18 to 34 are already changing their purchase behavior to address climate change. And, out of all groups surveyed, they are the most emotionally engaged in climate change.

Reduced costs

Sustainable business practices can also reduce operational costs. For example, Forbes observes that you can save on utility costs by investing in eco-friendly practices like using energy-efficient appliances and light bulbs or upgrading building insulation to improve energy efficiency and reduce overall energy consumption.

Green practices may also minimize material costs by reducing waste. Plus, these practices allow businesses that achieve minimal waste to save on disposal fees.

Some brands also take pointed steps toward creating more affordable eco-friendly products.

“We ourselves are part of a demographic that is very aware of our impact on the planet. And, the climate crisis is such a top-of-mind issue for us,” says Phantila Phataprasit, founder of Sabai Design.

“Being part of a demographic that’s younger and also on a budget, we wanted to create a solution that spoke to those values, but also took into account accessibility and budget as well.”

Increased resilience

Sustainable businesses can reduce their exposure to some risks, providing a long-term competitive advantage over their peers.

For example, businesses that reduce energy costs or rely on renewable energy sources are better positioned for an energy future in which fossil fuels are more scarce and expensive. Adopting a sustainable business model can also insulate you against future regulatory actions targeting unsustainable packaging, shipping, and production practices.

Positive environmental impact

Sustainable business ideas can directly benefit the environment by:

Reducing carbon footprint
Diverting waste from landfills
Decreasing pollution
Impacting the climate change crisis\n
Playing a role in the circular economy, which extends the life cycle of items already out in the world

15 profitable eco-friendly business ideas [with startup costs]

Whether you’re starting a new eco-friendly business or transitioning your existing company to greener practices, your ideas should both focus on sustainable products or services and identify areas for environmental improvement. These business ideas for eco-conscious entrepreneurs can help get you started.

1. Secondhand retail sales

Starting a secondhand retail business that resells used goods can help you earn money while reducing waste.

Consider starting a secondhand shop in your local community by accepting donations or selling items on consignment. You can also start a secondhand ecommerce business by creating a website to sell items like used clothing, furniture, and household goods.

\nStartup cost estimate: Must purchase inventory upfront, but cost will depend on the types of items you buy. For example, purchasing vintage jewelry to sell versus vintage clothing items will require a different upfront investment.
\nPotential revenue: Varies widely based on what you sell.
\nRequired certifications/licenses: General business license and tax permit; will differ by area.
\nTarget market: Depends on your niche and what you sell.

For example, Adored Vintage is a shop that sells vintage clothing online. Founder Rodellee Bas curates romantic pieces from different time periods like the 1970s and 1980s.

2. Sustainable event planning

Sustainable event planning means helping eco-conscious businesses and community members host parties, fundraisers, or corporate events that align with their values. As a sustainable event planner, you develop relationships with eco-friendly catering services, cleaners, and décor providers in your area to ensure your events are environmentally conscious and have a minimal carbon footprint.

You can also consider warehousing event items like candle holders, serveware, and chalkboard signage. You could rent them out for a second income stream, eliminating the need for hosts to purchase new materials.

\nStartup cost estimate: This will range depending on the size and location of your event planning business, but QC Event Planning estimates startup costs at $12,000 or more.
\nPotential revenue: As of 2025, Eventify estimates entry-level event planners can make $30,000 to $40,000 per year, and experienced event planners can make $60,000 to $100,000 per year. High-end event planners could make even more.
\nRequired certifications/licenses: Certain states, like California, require a tax license or permit if you’re renting or selling items like decorations. You may also need to obtain a business license.
\nTarget market: Corporate retreats, weddings, or family celebrations are all great focus areas to start with.

Sometimes, sustainable event planning comes in the form of renting out multiuse spaces after hours. That’s the case for sustainable coffee shop Propeller Coffee, which operates out of Toronto, Canada.

“We’re able to have the café, do the roasting, do the lab work,” says founder Losel Tethong. “And then in the evenings and weekends, it gets a whole second life as an event space for weddings, chef dinners, and community events.”

\"Spacious — *Source:* *Propeller Coffee*

3. Eco-friendly cleaning services

Green cleaning businesses provide professional cleaning services using reusable and eco-friendly cleaning products. You can offer green housekeeping services to businesses, individuals, and short-term rental operators who want to maintain their establishments while reducing their environmental impact.

\nStartup cost estimate: Less than $500 for essential green cleaning supplies; potentially less if you can make them yourself. You’ll also need a reliable form of transportation you can use to get to each job, including all of your supplies.
\nPotential revenue: The amount of money depends on your business structure (do you do everything yourself, or do you employ a team), as well as your business stage, services, and pricing. With advice collected from experts in the field, Jobber estimates that it’s possible to reach potential revenue of $1,000 per day.
\nRequired certifications/licenses: Business insurance, personal insurance.
\nTarget market: Choose a niche. You might prefer to work on one specialized type of job (window cleaning, for example) or perform a wider range of cleaning services.

Blueland, a Shopify merchant, took eco-friendly cleaning to the next level by creating plastic-free, green cleaning tablets.

“There’s so much greenwashing in this day and age. None of these terms—eco-friendly, sustainable, green—none of it’s regulated,” says Blueland founder Sarah Paiji Yoo. “There’s a lot that I want to do to really start educating consumers on [things] like, these are the certifications, these are the receipts that you should be looking for or asking for.”

4. Eco-friendly beauty

Eco-friendly beauty businesses provide organic and eco-friendly makeup and skin care products. You can sell eco-friendly products from a brick-and-mortar storefront, online, or at pop-up events like local farmers markets or craft and gift fairs.

\nStartup cost estimate: Starting to sell makeup and skin care online is going to range in cost, especially based on the manufacturing route you choose. Crafting products like lip balm at home is going to cost less than working to source products or develop products with a manufacturer or private label company.
\nPotential revenue: Some beauty businesses make millions per year, but your take home is going to range based on many different factors, like what you sell, target market, reach, etc.
\nRequired certifications/licenses: While cosmetic products do not require FDA approval before hitting the market, there are other certifications you should consider. As an eco-friendly beauty business, think about getting certified via: Leaping Bunny, COSMOS (natural and organic green business certification), and Fair Trade.
\nTarget market: Varies based on the types of beauty products you sell.

One example of an eco-friendly beauty brand is My Skin Feels, which repurposes waste-bound food into high-quality skin care products.

“The more fun you have with your brand, even if it’s a serious message, it still captures the audience because it’s fun,” says founder Danielle Close. “Yes, sustainability is really important, and food waste is really important, and natural products are really important, but it’s packaged in a really fun way that makes it feel non-threatening and it doesn’t judge you if you’re not those things.”

5. Sustainable garden supply

If you’re passionate about gardening, start an eco-friendly garden supply shop and sell green products like organic fertilizer, native plants, and seeds. You can also offer educational classes or workshops to help customers use sustainable methods to create beautiful landscapes or grow their own food.

\nStartup cost estimate: A small brick-and-mortar retail build-out commonly runs around $40,000 to open, before ongoing inventory and operating costs.
\nPotential revenue: The US nursery and garden stores market was $53.9 billion in 2024, capturing just 0.001% of that (approximately $539,000) shows plausible first-year gross sales for a single well-run shop.
\nRequired certifications/licenses: Expect standard local retail licenses plus extra rules if you sell pesticides or certain lawn chemicals (federally registered under FIFRA; states often require dealer licensing for restricted-use products).
\nTarget market: Home gardeners and DIY landscapers in suburban ZIP codes within a category that generated tens of billions in US retail sales in 2024.

One garden supply business bloomed out of founder Sonja Detrinidad’s love for plants. “There are pictures of me as a little girl hanging around in the garden with my grandmother,” she says. “I was always surrounded by plants.”

As someone selling sustainable garden supplies, you might spend a typical day advising local shoppers, sourcing new plants for your shop, and managing any online portion of your business.

6. Solar panel installation

A solar panel installation business helps companies and individuals reduce carbon emissions and cut energy costs. Solar panel technicians install energy-saving panels on rooftops and in open spaces like parking lots and fields.

\nStartup cost estimate: In order to start installing solar panels, you’ll need the required tools, liability insurance, and training. Initial investment ranges from $50,000 to $500,000.
\nPotential revenue: Enact Solar estimates profits of $5,000 to $50,000 for residential projects and $100,000 or more for commercial solar panel installation.
\nRequired certifications/licenses: Licensing for solar panel installation varies by state; you should look into NABCEP Board Certifications for increased credibility.
\nTarget market: Homeowners, small businesses, and large commercial businesses.

7. Sustainable fashion

Sustainable fashion businesses source and sell products made from recycled materials (like plastic water bottles or recycled textiles) or renewable, raw materials (like bamboo and hemp).

\nStartup cost estimate: Launch costs vary by model (POD vs. inventory); many brands target a lean online launch, while adding third-party certifications (e.g., GOTS) adds verification and labeling fees.
\nPotential revenue: Fashion is growing modestly, and consumers report paying an approximately 9.7% premium for sustainable products, which will be helpful in setting pricing strategies. Revenue is going to vary greatly based on the type of clothing you sell.
\nRequired certifications/licenses: Consider GOTS for organic fiber claims and OEKO-TEX (e.g., Standard 100) for chemical safety; also align marketing with the FTC Green Guides update focus on qualified sustainability claims.
\nTarget market: Values-driven shoppers who increasingly prefer responsibly manufactured products.

\n\n\n\n

For example, ANIÁN is a circular clothing company that uses sustainable processes in its manufacturing.

“We manufacture all of our own clothing,” says Paul Long, president of ANIÁN. “We design the materials and work with the mills. All of our clothing is made out of post-consumer waste with no dyes.”

8. Recycling programs

If you already run a retail business, make it more sustainable by starting a buyback or recycling program. This way, your customers can return used items in exchange for coupons or store credit. Alternatively, you can resell the used items or salvage fabric and other materials to create new items.

\nStartup cost estimate: Recycling Today estimates it costs anywhere from $30,000 to $300,000 or more to start a recycling business. Costs hinge on vertical (e.g., paper, e-waste, batteries) and equipment.
\nPotential revenue: Municipal solid waste volumes remain vast; revenue depends on the type of recycling program you choose to implement.
\nRequired certifications/licenses: Activities may trigger solid-waste permits and, for certain materials (e.g., batteries, lamps, pesticides), RCRA hazardous or universal waste rules. Permitting processes are spelled out by EPA and state agencies, so check both your local and federal requirements.
\nTarget market: Municipalities, institutions, individuals, and commercial sites looking to improve waste disposal.

Another option within the recycling space is to create new product opportunities like a reusable and recyclable product line. Anew, for example, is a sustainable business that sells reusable water bottles that can eventually be household recycled once they reach the end of their lifespan.

9. Green pet supply

Green pet supply businesses sell organic pet food, sustainably sourced and produced items like collars, beds, and leashes, and environmentally friendly pet cleaning products to eco-conscious animal lovers. You can sell these products at local markets, online, or from a brick-and-mortar storefront.

\nStartup cost estimate: A small retail footprint build-out commonly runs around $40,000, as mentioned above. You’ll need to add inventory and compliance costs if you sell pet foods or grooming chemicals.
\nPotential revenue: TheUS pet industry reached $152 billion in 2024, signaling solid, continued growth and good revenue opportunity.
\nRequired certifications/licenses: Pet foods must meet FDA and state requirements (often following AAFCO models). Products making pesticidal claims (like flea/tick medication) fall under FIFRA and state registration.Sustainable pet brands also can pursue Pet Sustainability Coalition accreditation.
\nTarget market: Millennial and Gen Z pet owners trading up to natural and eco-labeled products.

For example, Zero Waste Store sells green pet supplies like dog shampoo and compostable pet waste bags.

“Our Essential line is products that everybody’s using every day, but they’re able to buy them [and] feel good about the purchase because they know it’s sustainable, it’s plastic-free, and it’s affordable,” says Zero Waste Store co-founder JJ Follano.

10. Sustainable landscaping

If you have a green thumb, start a landscaping company that helps customers find sustainable solutions for their properties. Depending on the ecosystem, you might design drought-tolerant landscapes (also known as xeriscaping), build rain gardens, or create a pollinator habitat with native plants.

\nStartup cost estimate: You’ll need equipment like a truck, trailer, electric tools, and irrigation gear.Your startup costs will depend on how much of this equipment you already have, and what you’ll need to purchase.
\nPotential revenue: The US landscaping services industry was roughly $178 to 184 billion in 2024–25, so securing even a tiny local share could yield healthy six-figure top lines.
\nRequired certifications/licenses: Standard contractor licensing varies by state; for irrigation, look to EPA WaterSense-labeled professional certifications.
\nTarget market: Water-stressed municipalities and eco-conscious individuals.

11. Composting business

Starting a composting business lets you earn money by diverting waste from landfills. Consider offering a free food waste dropoff service and selling nutrient-rich compost to businesses and individuals. Alternatively, offer to pick up compost materials for a nominal fee or earn money helping individuals build systems for composting food waste at home.

\nStartup cost estimate: Acquiring a site, prepping it, and purchasing bins/aeration, and routing vehicles will be the main costs to start a composting business. Consult the US Composting Council’s handy calculator to determine what your cost per yard is.
\nPotential revenue: The US has established a “food loss and waste reduction goal” that aims to slice food waste by 50% by 2030. If you are starting a composting business, you can support this effort and potentially lock in more revenue because of it.
\nRequired certifications/licenses: Many states require solid-waste or composting facility permits. Consult the Target Organics website for more information.
\nTarget market: Municipal clients and food-generating businesses trying to meet diversion mandates and ESG targets under EPA/USDA food-waste strategies.

There are other options for compost-adjacent businesses as well. For example, you could follow in the footsteps of brands like Grind and start a business selling items that use compostable packaging.

12. Green gift shop

Green gift shops sell sustainable products—from beauty supplies and apparel to home goods and décor. If you have an eye for swoon-worthy gifts, consider curating a sustainable collection and selling items online or in person.

\nStartup cost estimate: A compact retail concept typically takes about $40,000 to open, plus inventory.
\nPotential revenue: With consumers willing to pay more for sustainably produced goods, curated assortments can sustain premium pricing in a small-format store.
\nRequired certifications/licenses: Standard local retail licensing. You’ll also need to ensure truth in any advertising claims that aligns with the FTC Green Guides’ emphasis on sustainability claims.
\nTarget market: Eco-conscious shoppers seeking verified low-impact gifts and home goods.

Zero Waste Store, for example, is an online green gift shop that sells a variety of sustainable and eco-friendly products. The brand grew its sales from $6,000 to $2 million in just one year.

“We wanted to support small businesses specifically and make sure that products were made mindfully and eco consciously with minimum packaging, no plastic packaging, and with ingredients that are sourced sustainably and with no plastic,” Zero Waste Store co-founder Sarah Cieslinski shares.

13. Ecotourism

Ecotourism businesses help customers find and book travel experiences that minimize negative environmental impacts, facilitate learning about the local ecosystems and culture, and offer the opportunity to assist with conservation projects.

If you’re familiar with a particular region or an eco-friendly vacation activity (like bike touring or hiking), start an ecotourism business that matches eco-conscious customers with unforgettable travel experiences.

\nStartup cost estimate: Permits, guide training, insurance, and minimal-impact gear.
\nPotential revenue: Travel and tourism was projected to contribute approximately $11 trillion to global GDP in 2024. Actual revenue will depend heavily on factors like location, target audience, seasonality, and more.
\nRequired certifications/licenses: Local outfitter/guide permits plus optional Global Sustainable Tourism Council program certification. Also consider pursuing Leave No Trace training to strengthen your credibility and lessen your own environmental impact.
\nTarget market: International and domestic travelers prioritizing low-impact experiences.

As an ecotourism business owner, you might spend your days leading hikes, bike rides, city walking tours, or even camping trips. You’ll also likely need to spend time on the back end booking and planning eco tourism experiences and offerings.

14. Green business consulting firm

Green business consultants help environmentally conscious businesses assess their environmental impacts, develop strategies to reduce negative outcomes, and support implementation. Green business consultants can also help companies target a net positive impact on the environment.

For example, you might help a food production company pursue regenerative farming practices or support a software-as-a-service (SaaS) company in donating a percentage of its profits to an environmental organization.

\nStartup cost estimate: If you’re interested in starting a green business consulting firm, you’ve chosen an idea with low overhead compared with some of the asset-heavy businesses on this list. Keep in mind that you will need to have significant experience in the field before getting started. If you do, generally all you’ll need is a laptop and to pay business registration fees.
\nPotential revenue: Because of initiatives like NGFS Net Zero 2025, companies are estimated to spend $275 trillion between 2021 and 2025 on revamping physical assets. Even if you can tap into just a small fraction of this as a consultant, you could stand to make a lot of revenue.
\nRequired certifications/licenses: There’s no universal license for consulting, but check with your local jurisdiction on whether or not you need a business license. While not required, potential clients value recognized credentials like LEED Green Associate for building.
\nTarget market: Mid-market companies seeking guidance.

15. Green building company

Green building companies use sustainable construction materials and embrace building practices that reduce carbon dioxide emissions. Many also specialize in designs that improve indoor air quality, energy efficiency, and access to natural light. If you’re a builder, contractor, or architect, start a green building company that targets eco-conscious consumers and improves the sustainability of your local built environment.

\nStartup cost estimate: Construction startup costs vary by trade and state. Adding LEED services entails fees (e.g., LEED GA exam $250; project LEED registration typically $1,350 per building for members).
\nPotential revenue: Revenue potential for green building companies is sizable. In 2024, 1,437 LEED projects totaling more than 414 million square feet were certified across the Top 10 US states. Firms that self-perform or consult on LEED can win premium projects.
\nRequired certifications/licenses: State general contractor/trade licenses plus optional LEED professional credentials.
\nTarget market: Commercial owners and public agencies pursuing LEED or Energy Star outcomes.

Market trends for sustainable businesses

The ERM Sustainability Institute recently published the latest installment of its annual trends report. The report outlines the path forward for sustainable businesses.

“Twenty-twenty-five promises to be a challenging year,” the report states. “Although many companies and investors still firmly believe sustainability is a key commercial driver, they face an increasingly complex environment, from trade disputes that may transform supply chains to policy uncertainties that increase unpredictability.”

But in the face of these challenges, ERM still suggests that “many companies now see sustainability as an integral part of doing business.”

Here are some important market trends and statistics that sustainable businesses should consider:

According to the Center for Sustainable Business, 41% of the growth of consumer packaged goods from 2013 to 2024 comes from products marked as sustainable.
According to DHL’s 2025 Ecommerce Online Shopper Survey, 55% of shoppers say that sustainability will be more important to them by 2030, and 37% of global shoppers purchase sustainably sourced items at least once per month.
Global uncertainty is causing volatility with supply chains, as is climate change. S&P states that moving forward, companies will “face increased pressure on sustainable supply chain management practices.”

How to start an eco-friendly business (certification & legal steps)

If you’re looking to start an eco-friendly business, now is a great time.

“I think that not just within the furniture industry, but across all consumer products that have been proven out in the last five to 10 years, people really do want to support sustainable brands, want to buy products that are sustainable, and those companies are growing faster than their counterparts across the board,” says Phantila Phataprasit, founder of Sabai Design.

Here’s how to start a business that’s eco-friendly:

1. Set up your business foundation

Begin with the standard steps needed for the foundation of any new business:

Refine your business idea.
Conduct market research.
Create a business plan.
Register with the appropriate authorities.
\nValidate product ideas.
\nSource your products or services responsibly.

For eco‑friendly businesses, this foundational process includes integrating sustainable practices into your operations from day one—whether it’s choosing eco-friendly packaging, low‑impact suppliers, or renewable energy sources.

2. Choose a legal structure

Choose the business type (e.g., LLC, S Corp) with the legal structure that works best for you and your goals. Some states in the US offer benefit corporation status, a legal tool that mandates consideration of environmental and social performance in decision making.

Even without state‑specific statutes, consider adding language in your articles or bylaws to formally commit to stakeholder interests (e.g., workers, community, planet) to align with B Lab expectations.

3. Pursue B Corp certification

This step is optional, but can be a powerful differentiator for your business.

B Corp certification is issued by the nonprofit B Lab and is a third‑party verification that means that your company meets rigorous standards of social and environmental performance, accountability, and transparency.

To qualify for B Corp certification, you must:

Complete the B impact assessment and score at least 80 out of 200 points across areas like governance, workers, community, and environment
Meet the legal requirements for becoming a B Corp, which includes considering the impact of all decisions on all stakeholders
Pay annual certification fees based on your location and gross annual revenue
Re‑certify every three years to maintain status
Consider applying to become a Pending B Corp while you wait

Funding your green business venture

Eco‑friendly businesses can tap into small business grants and startup business loans through resources like the Small Business Administration (SBA).

SBA loan programs include:

\n7(a) loans: The primary SBA program, 7(a) loans offer up to $5 million.
\n504 loans: 504 loans is a long term fixed rate financing option for major fixed assets with a maximum loan amount of $5.5 million.
\nMicroloans: Microloans are ideal for startups or smaller-scale green businesses, offering up to $50,000, with an average loan of around $13,000.

Other options to consider for getting a small business loan include:

Eco-friendly business ideas FAQ

\n\n

What sustainable business can I start?

If you’re looking for green business ideas to get started, consider reselling thrifted clothing, starting a green housekeeping business, or—if you have access to capital—produce products like an eco-friendly skin care brand or green pet supplies.

\n\n

What are eco-friendly business practices?

An eco-friendly business practice is any way of completing a core business function that reduces that business’s negative impact on the environment.

\n\n

What is a green business model?

While traditional business models aim to maximize profits irrespective of environmental impacts, green business models balance the twin goals of profit generation and environmental sustainability.

\n\n

What are some of the best eco-friendly business ideas?

Some of the best eco-friendly business ideas include: secondhand retail sales, sustainable event planning, eco-friendly cleaning services, eco-friendly beauty, sustainable garden supply, solar panel installation, sustainable fashion, recycling programs, selling green pet supplies, sustainable landscaping, starting a composting business, opening a green gift shop, running an ecotourism business, starting a green business consulting firm, and operating a green building company.

\n\n

\n","Launch a profitable and sustainable brand in 2025. Here are 15 eco-friendly business ideas, the latest market trends, and a guide on how to start."," $\"Live$ \n

Launch a profitable and sustainable brand in 2025. Here are 15 eco-friendly business ideas, the latest market trends, and a guide on how to start.

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Wander around a Disney theme park, and you might come across hidden Mickeys: the company’s iconic mouse-head logo cleverly integrated into design elements like tiling, ironwork, and paving stones. Once you’ve seen one hidden Mickey, you’ll notice them everywhere.

That’s the immediate power of a great logo design: once you see it, it’s instantly recognizable.

If you want to have the same effect on your customers, check out these 20 logo design ideas to help make your company emblem unforgettable.

Table of contents

Why are logo designs important?

A good logo is a powerful tool to convey your brand values, aesthetics, and character at a glance to a wide array of potential customers. Good logos communicate across platforms and media and help distinguish your brand from others, set you apart from the field, and create a lasting, recognizable impression for your customers.

An inspired brand identity can provide:

\nBrand recognition. Logos are memorable and help your customers spot your company, even amid a crowded industry. A consistent and striking logo, thus, is a foundation for brand recognition.
\nTrust and credibility. Logos give a sense of professionalism and a coherent, thoughtful approach to your company and its public presentation.
\nConsistency. A great logo is versatile and can work everywhere, from a business card to an Instagram post to a storefront display. Logos help keep a clear identity throughout all manifestations of your brand.

Create professional logos in seconds

Shopify’s logo maker is built for entrepreneurs on the go. No design experience is required to create your own high-resolution logo from scratch.

Use logo maker

20 logo design ideas

Great logos are often simple, but many decisions go into creating even the most basic-looking designs. There are infinite ways to blend text and images, colors, and fonts to create an impactful icon. Here are 20 logo design ideas to inspire you to find the right look for your own logo and brand identity:

1. Try text-only logos

Text-only logos—also called logotypes or wordmarks—are great opportunities to play with fonts, because each font conveys its own set of connotations. Think of the modernist grace of Futura and Helvetica, or the staid, journalistic weight of serifed type like Times New Roman. Hand-drawn fonts can give your logo a personal touch and show your unique style.

Have fun playing with type effects like repetition, motion blur, or three-dimensional shading.

Examples of text-only logos include the natural deodorant brand Wild and the sustainable shoe brand Allbirds.

2. Combine different typefaces

Combining distinct typefaces creates a hierarchy of meanings and can help convey different layers of information about your brand. Play with contrasting colors and line weights of typefaces to ensure each layer is readable.

Type effects like pattern fills (using patterns or images to color in boldface type), drop shadows (adding a three-dimensional effect), and bevelling (another 3D effect often used in classic academic logos to mimic stone carving) can help further distinguish one font from another.

The secondhand clothing retailer Goodfair uses a bold script font for its company name and a subtler sans-serif font underneath for its motto.

3. Incorporate simple graphics

Incorporate simple graphics into a type-based logo to add another layer of meaning. You can modify letter shapes to represent objects related to your brand, or you might shape the company name into a recognizable image, silhouette, or gesture. Legibility is key here, so make sure your brand name is clear.

The sustainable fashion brand Tentree uses a logo that combines the number 10 with an image of a tree. Lifestyle fashion brand Skinnydip replaces the “i” in its brand name with a stylized triangle.

4. Layer text over images

Layering text over images is a classic approach used in monograms and emblems. This technique can lend a time-honored sense of gravitas to your brand, or it can make your brand name pop when paired with a striking image. Make the text simple enough to be legible over the image beneath. A basic, solid-color background can help silhouette your brand name and make it pop.

For example, Kylie Cosmetics uses a logo that pairs an arresting image with an overlaid brand name.

5. Use a single image or icon

Some logos are as simple as a single image, a product icon, a brand mascot, or something abstract but gestural and significant to the company’s aesthetic sensibility and values.

An example of this is the grooming products company Beardbrand, which incorporates an image of a beard into its minimalist logo.

6. Limit your color palette

Many successful logos use only one or two colors. These might become part of your brand’s style guide and inform other design decisions like website graphics, social media post templates, and letterheads.

Some impactful logos are only one color—or even just black and white. This can help with scalability and versatility. A simple, clear single-color design is easy to translate across many different platforms and even onto physical media and merchandise. Black-and-white designs lend themselves well to quick and easy branding opportunities like rubber stamps for packaging and cost-effective print jobs for one- or two-color t-shirts, stationery, or other swag.

Death Wish Coffee is an example of a brand that uses a straightforward black-and-white logo with a red accent to catch the eye.

7. Match your brand’s vibe

As Eastside Golf’s founder Olajuwon Ajanaku set out to develop a logo, he wanted to see himself represented in the sport. Olajuwon merged two photos of himself––one swinging a golf club as a child and another of him wearing a gold chain––into what became an iconic image for the brand.

“In combination,” says cofounder Earl A. Cooper, “it represents being your true, authentic self and the freedom of just getting up there and crushing it.”

That feeling of unwavering confidence is part of Eastside Golf’s vision for the brand, and its logo clearly represents that.

If you’re looking to capture a central vibe, goal, or belief for your store, consider developing a logo that represents it.

8. Take inspiration from nature

Whether your brand celebrates the outdoors or just takes its name from the natural world, using nature as a jumping-off point could be a great place to start.

Consider pulling in your color palette from a favorite flower, depicting an iconic location, or illustrating a plant that represents your brand. Some, like Atlas Pet Company, play with combining text and imagery. Atlas Pet Co, which creates dog gear that stands the test of time, incorporates a mountain into its logo’s first A.

Marine Layer, a clothing brand, uses a stylized sunset for its logo, reflecting its nature-based name.

9. Make it memorable

If you’ve ever seen a can of Liquid Death on a grocery store shelf, you’ve probably never forgotten its iconic melting zombie iconography and retro tattoo parlor-esque font.

Aside from using the design on its products, the company also sells branded merch with logo variations, like the one below where the brand name melts like the face below. This creates an entirely separate product line for them, expanding their revenue opportunities.

If you’re interested in crafting a brand that stands out, consider making a logo that’s just as memorable as your products are.

10. Incorporate illustrations

Adding fun illustrations to your brand identity or your logo is a great way to differentiate your brand from competitors. It gives your brand a sense of dynamism, creates opportunities for playful moments across your website and packaging, and can help you further connect with a growing customer base.

The olive oil brand Graza is a great example of this. While the shop’s standard logo is simple, stylized text, you’ll almost always see at least one funky drawing accompanying the letters. This gives the brand versatility.

Its bold font is instantly recognizable on its own so it scales up or down easily. But the brand can also choose to add any one of its illustrations into the mix to get playful and reflect its fun vibe.

11. Create something ultra-unique

Your products are awesome, so why shouldn’t your logo be, too? While there’s always an argument for simple, understated logos, a unique and eye-catching logo can be the difference between a sale and a missed opportunity.

Take Fishwife, for example. The tinned seafood company makes premium quality products, and its beautiful branding has made just as much of a splash.

12. Make it easy to recognize

Some logos instantly instill trust in shoppers. PayPal, Plaid, Chewy, and Shopify are a few great examples.

Of course, a big part of that is creating an incredibly dependable, trustworthy brand. But another aspect is crafting a logo that’s easy to recognize.

Shopify’s logo design, for example, has remained relatively the same since the company launched in 2006. Its bold yet sleek font and colors, versatile elements, and green shopping bag icon create the perfect recipe for instant brand recognition.

13. Give it movement

Make your logo stand out by giving it a sense of motion.

TikTok’s logo is a great example of this. Designed to emulate the vibrant energy of a rock concert and nod to TikTok’s “virtual stage” for users, the turquoise and magenta overlays give it a dynamic feel.

14. Have fun with it

Give yourself the creative freedom to dream up a playful logo. A fun logo not only attracts attention but can also foster a sense of joy and connection with your brand.

Take the barista oat milk brand Minor Figures’ logo, for example. It features bold, minimalistic typography paired with a quirky yet simple drawing that breaks the mold of traditional coffee branding.

The choice to incorporate a lighthearted, whimsical touch speaks to the brand’s mission of delivering specialty oat milk with a creative twist. The logo’s fun approach captures the spirit of the brand: fresh, approachable, and just a little bit unconventional, making it memorable and easy to relate to.

Free toolkit for sellers

Choose a domain, design your logo, generate shipping labels, and more with Shopify’s free online tools to grow your business.

\nBrowse tools\n

15. Go retro

Fonts that evoke the era of the 1970s are having a moment, but it might last longer than you think. According to Google Trends, searches for “retro font” have doubled in the past 10 years. Retro fonts feel both timeless and trendy, balancing vintage and modern in a really fun way.

By drawing on visual elements from past decades—whether it’s bold typography, vintage color palettes, or classic iconography—retro logos give brands an authentic feel.

Andie Swim and Great Jones, a colorful cookware brand, both embrace stylized fonts that showcase a retro, ’70s vibe.

16. Use bold fonts and shapes

Try creating a logo that stands out and commands attention. Think strong colors, impactful typography, and contemporary visual elements.

Goldie Swimwear’s logo, for example, exudes a cool confidence. The brand’s tagline, “Statement Swim for Statement Girls,” needed a similarly catchy logo––one that reflects the funky and bright styles Goldie is known for.

17. Reflect your brand’s values

A logo is not just a visual mark—it’s an embodiment of your brand’s core values.

A well-designed logo should reflect what your shop stands for and communicate those values to your target audience. Whether it’s sustainability, innovation, or inclusivity, a logo that mirrors your brand’s principles can foster a deeper connection with shoppers.

Who Gives a Crap, a brand focused on eco-friendly toilet paper, uses its logo to reflect its commitment to sustainability and fun, cheeky humor. The playful typography and bold, bright colors in its logo align with the company’s mission to provide high-quality, sustainable products while making a positive environmental impact.

18. Highlight quality with a bit of flair

If you sell high-end products, a fancy logo signals that right away to shoppers. Consider choosing an elegant font or a chic, muted color palette.

Avant-garde chocolatier Compartés does just that. An art deco font and a timeless black and white color palette complement its ultra-gourmet chocolates and museum-worthy packaging.

19. Let your products shine

Kelly Slater’s clothing shop Outerknown crafts beautiful articles of clothing that protect the environment and are produced ethically with fair labor practices. The brand opted for a simple monotone black logo that lets the products speak for themselves.

Rather than putting its logo front and center on each item of clothing, Outerknown opts to let its pieces shine instead. The brand places a small embroidered version of its logo in clever places on clothing items. It’s there, a signal of each piece’s quality, but it doesn’t dominate.

20. Communicate what you sell

Your logo could simply be a stylized depiction of what you sell.

Luxury beach and outdoor furniture brand Business & Pleasure Co. includes a bird’s-eye view of a colorful umbrella as part of its logo design. Aside from capturing the brand’s chic yet playful vibe, the icon lets shade-seeking shoppers know they’re in the right place––even out of context.

Logo design ideas by industry

Food and beverage logo design ideas

Captivate hungry and thirsty shoppers alike with logo design ideas from healthy soda shop Olipop and hummus retailer Little Sesame. Similarly simple yet playful, both logos leverage unique fonts and fun shapes.

Clothing logo design ideas

Simple and chic yet easy to recognize, Dôen’s logo reflects the brand’s laid-back, effortless elegance.

Personal care logo design ideas

Both Credo Beauty and Saje Natural Wellness choose dark colors and typography-forward looks for their logos.

Jewelry logo design ideas

Fine jewelry purveyors Fewer Finer and Mejuri both choose simple and elegant font styles that reflect the simple and elegant pieces they sell.

Ecommerce logo design ideas

Take some ecommerce logo inspiration from the wildly successful skin care brand Bushbalm.

Retail logo design ideas

Let MUJI and ALOHA Collection inspire your retail shop logo design.

Logo design tips and examples

With so many different cool logo ideas to choose from, there are a few best practices to keep in mind:

Know thyself

Before starting a logo design journey, know your brand—not just your aesthetics and design sensibility but your values, mission, and overall vibe. Play with word clouds and mood boards; study your market for potential trends to follow or avoid; free-write or sketch potential logos for your online store; and ask for input from friends and coworkers.

For example, Joshua Tree Coffee takes its logo inspiration from both its name and the flora that surrounds the shop. Its vibe, similar to the funky trees that give the shop its name, is both welcoming and quirky.

Choose the right font

Typefaces can be wonderfully complex, with the slightest variations making powerful changes in meaning and appearance. Different types have different connotations, from the modernist simplicity of sans serifs to the academic heft of beveled type.

Jewelry shop Aurate goes all in on font by choosing a loud, ultra-bold, all-caps style for its logo.

Pay attention to negative space

Some of the most recognizable logos use negative space to add layers of meaning. Think about the arrow in the FedEx logotype or the peacock silhouette in the NBC logo.

Remember scale

A good logo is a good logo anywhere—on an Instagram post, in an email signature, in a window display, or on a billboard. Think about how your logo will look in all sizes. Will it stay legible? Do the individual elements pop or blend together?

Great logos are simple and versatile and can tell your brand’s story across a wide array of formats. For example, Great Jones has an abbreviated logo designed for use in smaller places. Great Jones chose a stylized G enclosed in a dark green oval, which nods to the brand’s main logo.

Make it dynamic

A strong logo provides visual interest, can adapt to different contexts, and exudes energy. For example, Crap Eyewear’s logo suggests that it’s moving, much like the ripples on the surface of the ocean or a pool that reflect in your sunglasses on the perfect summer day.

The movement keeps it interesting, reflects what the brand sells, mirrors its playful vibe, and is easily adaptable in different situations.

Keep it simple

Simple, clean logos are timeless and versatile and can grow with your brand over time. They also allow your products and packaging to stand out more.

For example, luxe olive oil company Brightland opted for an ultra-simple logo to let the custom art on its bottles shine.

What are the best logo design tools?

Here are some of the top software options for creating your logo design:

Shopify’s free logo maker

The Shopify logo maker is a free logo generator that guides you through the logo design process with a series of questions about your aesthetic and design preferences, your business and audience, and the kinds of places you’ll be using the logo. It’s incredibly easy and fast to use and creates dozens of customized logos for you to choose from in seconds.

Canva

Canva has a vast collection of logo templates for every design style. Browse or use search terms to narrow the results and find a basic form to get you started. Once you choose a template, you can customize your text, logo colors, and shapes. Canva also makes it easy to collaborate on your project with friends, team members, and other designers.

LogoMakr

LogoMakr starts with icons and graphics (rather than templates) and lets you mix and match different images and shapes to create your own custom logo. The brand boasts millions of graphic choices and a fast turnaround time.

Adobe Illustrator

Adobe Illustrator is a professional tool for more advanced users. Illustrator is the industry standard, allowing for total customization and endlessly scalable vector designs. However, there is a bit of a learning curve for those who are unfamiliar with the tool.

Logo design FAQ

What makes a good logo?

A good logo should be simple but strategic in its messaging and balance legibility with meaning. Great logos have these qualities in common:

\nSimplicity. Is it instantly recognizable?
\nScalability. Does it translate to different media and platforms?
\nStory. Does it convey some larger truth about your brand?
\nStaying power. Is it timeless or trendy?

How do I design a logo?

The process of designing a logo includes:

Define your brand identity.
Seek inspiration.
Determine your logo type.
Decide on a color scheme.
Pick a font.
Fine-tune a few logo designs.
Solicit feedback.
Choose the most representative option.

Can you design a logo yourself?

Yes. Start by researching the current landscape. Consider what resonates with you and your customers. Sketch some potential ideas, and use an online logo design tool to refine your concepts.

What is the golden rule of logo design?

The golden rule of logo design is distinctiveness. You need a logo that sets your brand apart from the competition, catches your target consumer’s eye, and perfectly encapsulates your brand. Try starting with your company’s unique value proposition, and use it as a jumping-off point for creating a logo that is just as unique.

","Whether you want to keep it minimal or choose something fun and creative, get inspired by these logo design ideas.","

$\"A$

Whether you want to keep it minimal or choose something fun and creative, get inspired by these logo design ideas.

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Business success can look very different from company to company. And each entrepreneur will have a slightly different definition of what it means to achieve it. For Ben Goodwin, co-founder of Olipop, “The best innovation is made around solving human problems.”

Many successful businesses focus on scaling, achieving high net profits, and going viral. Others might look to create social impact, support local communities, or build a healthier work-life balance for employees.

Whatever success looks like for you, there are a few common tips that thriving businesses leverage to reach it. Here are 12 keys to finding business success.

Table of contents

What is a successful business?

Typically, a successful business generates a net profit through the sale of goods or services. And while the universal goals for a business generally revolve around units sold, dollars earned, company growth, repeat sales, and brand recognition, there are myriad other ways a business owner might measure success.

Beyond profits and growth, key performance indicators (KPIs) measure metrics such as customer loyalty and website traffic to assess how effectively you’re reaching different benchmarks on the journey toward business success.

12 tips for business success in 2025

Here are 12 tips to help you scale and grow a successful business:

1. Identify your mission and vision

“We’ve been indoctrinated into thinking that success is scaling, and you don’t have to do that,” says business coach and mental health advocate Nora Rahimian. “You can choose what success looks like for your business.”

So, what type of business do you want to be? Use your mission and vision to guide your business plan, the type of brand you create, how you speak to your customers, and how you define success.

For example, Passionfruit, an inclusive clothing brand, dedicates its mission statement to celebrating LGBTQQIA people:

“Being proud shouldn’t be an annual affair. We are passionate queers that believe in the power of togetherness, a colourful and bright future for all LGBTQQIA youth and visibility. Our mission is to create inclusive clothing and accessories that enable you to show your pride all year round while giving back to our community.”

Use your mission statement as an opportunity to create a blueprint for your business that defines your road ahead. Similarly, writing down your vision—or aspirations—will help guide the decisions you make and the avenues you choose to follow.

✨Resources:

2. Create goals and set KPIs

As part of an effective strategic plan, come up with SMART business goals that are specific, measurable, achievable, relevant, and time-based. Create both short- and long-term goals and be clear about the reasoning behind each. They can be financial, operational, or even growth-related.

A goal for one business owner might be to sell a specific number of units per month over a year to drive up sales. Another might strive to ramp up marketing efforts and gain a target number of social media followers.

Successful entrepreneurs monitor progress and look at the numbers behind their business to analyze the data and check if they’re making progress toward their goals.

💡Tip: You can always reassess your goals. Stay flexible and adjust your business goals as you go.

Aside from goals, you’ll also need to set specific, measurable key performance indicators (KPIs) to understand how your manufacturing, marketing, and sales are progressing, and the overall financial health of your business.

3. Craft a solid business plan

A cohesive, thought-out business plan is the foundation for many successful businesses. Business plans guide you and provide step-by-step actions for you to take, especially as you’re first starting out.

They help you avoid the dreaded “What do I do now?” that plagues many new entrepreneurs.

Your business plan should include:

Executive summary
Company overview
Products or services offered
Market analysis
Marketing plan
Logistics and operations plan
Financial plan

4. Build a strong team

A strong team is inclusive, collaborative, and reliable, and is essential to building a successful business. Research from a McKinsey & Co. report, Diversity Wins, shows that assembling a team diverse in age, gender, and ethnicity, among other factors, increases productivity.

The most effective teams encourage feedback and welcome a diversity of opinions, which can spur creativity and help with problem-solving. It’s also useful to have members with unique sets of skills that can contribute to your business’s growth.

Your team members aren’t just providers of skills and ideas; they’re real people. Future-of-work expert Connie Steele recommends getting to know them “as people in addition to the roles that they have and the pressures that they might be facing.” According to Connie’s research, 70% of US workers think it’s important to have a “sense of community and connection” at work.

Building a strong team isn’t a one-and-done process––it takes time to find, hire, and train the people who will help your business thrive. But if you commit to nurturing the relationships you have with them, and that they have with each other, you’ll set a solid foundation for the long term.

🤝Resources:

5. Prioritize customer satisfaction

Happy customers often become repeat buyers, spreading the word about their favorite stores, designers, apps, platforms, or services.

Besides the value proposition of well-crafted and useful products and services, it’s often great customer service that keeps customers returning.

Here are a couple of ways to make customers happy:

\nCreate a simple returns process. Explicitly stated policies reduce confusion and unsatisfactory customer experiences.
\nBe honest with customers. Honesty goes a long way in building trust and customer loyalty. When a business makes a mistake, it’s best to accept responsibility and be honest about what you can do to fix the problem in a timely manner.
\nStay solution-oriented. When customer conflicts arise, remain polite, patient, and use positive language to help de-escalate the situation so it’s easier to find a resolution.
\nSet expectations and meet them. Let customers know how long it’ll take you to get back to them, and consistently meet those deadlines.
\nLeverage automation and AI. AI and automation tools can help you get back to customers quickly, and answer questions by sending pre-written responses or even interacting like a human agent would.

6. Make standout products

There’s no real substitute for quality offerings. Whether you’re selling practical rain gear, wearable fitness tech, or tickets to a concert, make sure your products or services are well-crafted and do what you claim. Focus on using quality raw materials and ingredients, having a user-friendly design, and serving the needs of your target audience.

For example, hummus shop Little Sesame takes a “quality-over-everything” approach, sourcing chickpeas from organic, regenerative farms in Montana. They also take pains to ensure their products are always fresh and their crew “soaks every chickpea, juices every lemon, and freshly spins every batch of hummus.”

👓 Success story: How a crafter scaled her eyewear business

Kerin Rose Gold started designing her own sunglasses before being spotted by top celebs. Now she employs other artists as she grows her brand, A-Morir.

\nRead Kerin’s story\n

7. Implement marketing strategies

Marketing is key to growing your business. It tells your customers who your brand is and why they should buy your products over those of your competitors. This brand awareness is a core driver of sales.

“If you understand who your target audience is and what set of experiences they have, you can relate to them through shared experiences,” says marketing expert Ezra Firestone.

According to Olipop founder Ben, it’s also essential to understand the category you’re operating in. “The vehicle we’ve chosen is soda, that’s the category where we’re operating in,” he says.

“That’s the occasion base we’re marketing to, that’s the consumer motivation that we’re targeting as well. That category is about refreshment. It’s about fun. If you’re not doing those things, then people are not going to want to buy your soda.”

Once you know your category and your market, there are many channels and strategies you can use to get the word out about your brand. You can use digital ads and social media advertising, partner with influencers, open pop-ups, or attend conferences and industry events. There’s so much that goes into a successful marketing strategy, but the key, over everything else, is to have one. Sit down and determine where and how you plan to market your brand.

Document how you’ll tackle things like paid ads, organic search, influencer partnerships, and social media. Then, make sure you’re up to date on current marketing trends to stay ahead of the curve.

Market your business with Shopify’s marketing automation tools

Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.

\nDiscover Shopify’s marketing automation tools\n

8. Build a strong and adaptable brand

Businesses constantly face challenges—from waning market demand and competitive new businesses to difficult clients and point-of-sale (POS) system problems. However, embracing change and being nimble, adaptive, and willing to pivot can lead to success.

Part of being adaptable as an entrepreneur is building a resilient brand that can grow with the business over time. Here are some tips to consider:

Don’t be bland

According to brand expert and co-founder and CEO of Compound Studio Shane Vitaly, many businesses are “blanding.” Essentially, they’ve attempted to create brands that please everyone, and as a result, appeal to no one.

“When we start thinking about a brand, we really hyper-focus on the identity. I find that a lot of people go out, and they just want to reach everybody,” he says.

Create a strong vision

For Emily Miller, founder of cereal shop OffLimits, the branding came before the product. “It was never just about starting a cereal brand, it really started with the mascots and pouring my own emotions into their extreme personalities,” she says.

Get creative and think about what you want your brand to be from an aspirational perspective. Put together your thoughts in one, central place, and don’t be afraid to let your imagination run wild. It’s often the most unique brands that stand out among the rest.

Craft a compelling story

What makes your brand special? Creating both a written and visual brand story that explains who you are and why you do what you do. Have a style guide on how you use imagery, fonts, and written text, and use this to guide your website, packaging, and marketing materials.

For example, olive oil shop Graza uses hand drawn characters to bring its brand to life, while its brand story tells shoppers what makes its products stand out.

🎨 Resource: How To Build a Brand Marketing Strategy

9. Get organized

When financial records, business licenses or permits, tax forms, or other documents (whether digital or paper-based) are difficult to locate or go missing, it can be frustrating and distract from time spent on your business. It can also cost you billable hours.

Keep a close eye on routine administrative, financial, and operational tasks. If you don’t have in-house departments or expertise, consider hiring an office organization consultant Similarly, you may largely do your own bookkeeping, you may want to hire a part-time bookkeeper to help you balance your accounts and improve cash-flow management. You can also use software like QuickBooks, which can integrate with Shopify to pull in orders and payouts from your Shopify store display them in one convenient dashboard.

📖 Resources:

\"Aerial — Staying active and engaging with your hobbies are two great ways to prioritize self-care and mental health as an entrepreneur. *Unsplash*

10. Prioritize self-care

“The more passionate and dedicated you are, the more mindful of burnout you have to be because you’re not necessarily going to put up those guardrails,” says Chivon John, Wellness Program lead at Shopify.

For many business owners, it’s easy to slip into the 24/7 work cycle. But resting, sleeping, exercising, eating well, relaxing, and spending time with friends and family are all forms of self-care essential for mental health—especially for entrepreneurs.

Studies show that you can achieve even more when well-rested. A recent US Chambers of Commerce article shares the importance of a good night’s sleep for entrepreneurs.

Here are a few ways to prioritize self-care. Focus on one or two every day to maintain a healthy work-life balance:

\nStay active. Take a work phone call while walking around the neighborhood or sneak some simple exercises in between blocks of work.
\nGet enough sleep. Power down your devices an hour before bed and aim to get in bed around the same time every night if you can.
\nFuel your body with nutritious food. Keep your favorite fruits, nuts, veggies, and dips handy for a quick, energizing snack.
\nBe proactive about staying social. A quick phone call or text exchange with a friend can go a long way to stay connected.
\nEngage with your hobbies. Even when you feel like you have no time for non-work-related activities, a half hour of knitting, cooking, or video games can do wonders to boost your mood and creative energy.
\nTake care of small stressors. When the dishes or the laundry pile up, it can be difficult to focus. Allow yourself the time to let your mind wander while you take care of household chores—or hire someone else to help.
\nCurate a workspace you love. Ideally, it’s as separate from your living space as it can be.

11. Give back to the community

Business success isn’t always defined by profitability. Even with minimal cash flow, there are ways to give back and lift others within the community. Volunteering at a business-related event, donating a product or service for a raffle, speaking at a school, or mentoring young entrepreneurs are all ways to give back. Businesses can also make a positive impact by committing to using only ethically sourced materials in their products or following sustainable practices.

Increasingly, impact is at the core of mission-driven startups. Social ventures are for-profit businesses that are also socially responsible companies that give to certain groups or causes.

For example, Sweet Beginnings is a Chicago-based social enterprise that offers training programs and employment for formerly incarcerated individuals to become beekeepers and harvest honey for their products.

“Sweet Beginnings began because a lot of the people that are served in nonprofit are people that have had a history of incarceration. We began as a social enterprise to help people who were previously incarcerated and were having a difficult time finding a job,” says Daphne Williams, chief growth officer.

12. Leverage AI to stay ahead

AI tools are more effective than ever, and you can use them to catapult your business ahead of the competition.

You can use AI tools to:

\nUpsell and cross-sell product recommendations at checkout
Generate accurate product descriptions \n
Answer customer support tickets
Create answers to frequently asked questions
Interact with comments on social media
Write first drafts of blog posts to jumpstart your content marketing strategy

Shopify Magic, an AI tool designed for commerce, can automate time-consuming tasks like generating SEO optimized product descriptions. And, Sidekick works as an AI Shopify expert that can answer questions and support business growth.

Shopify Magic

Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.

AI designed for commerce

Measuring business success

To truly understand how your business is performing, you need to keep track of several KPIs. Here are some crucial ones:

Financial metrics

These metrics can give you a snapshot of the financial health of your business:

\nGross and net profit margin. Your total profits over a given time period, and your profits minus expenses.
\nCost per order (CPO). CPO calculates the total operational cost to fulfill a single order, including labor, packaging, shipping, and other overhead.
\nCost of goods sold (COGS). The total manufacturing cost to make each item you sell.
\nROI (return on investment). How profitable the sale of a product or services is relative to how much you paid for it.

Customer metrics

Customer engagement metrics like social media engagement or newsletter open rates are great indications of how active and interested your customer base is. Aside from those, there are a few key customer support metrics to track:

\nAverage review rating. Five stars or three? This is the average review of each product you sell.
\nReferral rate. How many new customers have been referred by existing customers?
\nNet Promoter Score (NPS). Calculate NPS by sending out a survey that asks customers how likely they are to recommend your product or service on a scale of one to ten. Then, calculate NPS by subtracting detractors from promoters.
\nRepeat purchase rate. This is how many customers have purchased more than once from you within a given time frame.
\nCustomer lifetime value (CLV). CLV is the estimated value of each customer to your business over time.
\nCustomer satisfaction score (CSAT). CSAT measures how happy customers are with your products or services, based on a numerical scale based on survey results. Customers rank your business on a scale (e.g., 1–5 or 1–10), and you then aggregate those results.

Operational efficiency metrics

Knowing your fulfillment, shipping, and return metrics can help you catch problems with quality and accuracy:

\nOrder fulfillment time. The time taken to process an order, from the moment it’s placed to when it’s shipped. A shorter fulfillment time indicates a streamlined operation.
\nOrder accuracy rate. This tracks the percentage of orders fulfilled without errors, such as wrong items or incorrect quantities.
\nInventory turnover ratio. This metric indicates how quickly inventory is sold and replaced over a period. A high turnover ratio suggests efficient stock management, whereas a low ratio may signal overstocking or slow-moving products.
\nReturn rate. The percentage of orders returned by customers. A high return rate may signal product defects or issues with fulfillment
\nShipping time. Monitoring average shipping times helps assess the efficiency of your logistics operations.

Marketing performance metrics

Knowing whether your marketing messaging is reaching the right audience to the desired effect is crucial to the success of your business:

\nROAS (return on ad spend). The revenue you make from ads divided by the cost you spent on them.
\nClick rate. The percentage of people who clicked on an ad relative to how many people viewed it.
\nConversion rate. The percentage of people who completed a desired action (like a purchase or an email signup), from the total that interacted with your marketing materials or website.
\nCustomer acquisition cost (CAC). How much it costs to acquire a new customer through marketing and advertising.
\nCart abandonment rate. The percentage of users who add items to their cart but don’t complete the checkout process.

Business success FAQ

How can I measure the success of my business?

Start by defining what success means to you and what takes priority: Is it sales, growth, customer satisfaction, or brand recognition? Besides running a profitable business, do you value a collaborative and engaged workforce? Then, measure success through data collected via A/B testing, customer reviews, and email open rates, among other metrics.

How long does it take to achieve business success?

There is no set timeline for achieving business success. However, you can start by creating a business strategy to reach your goals. By mapping out the incremental steps to reach certain benchmarks—from units sold to new hires—you can develop a general timeline to achieve success based on your experience and industry standards. Keep in mind, your timetable could change or take longer than estimated due to the ever-changing commerce landscape.

Is there one formula to achieve success?

No, there’s no single formula for success, or every business would succeed. While owners of small businesses have different goals and priorities, there are some key markers that make a business successful. These include having an excellent business idea, vision, and passion, and a solid business plan. Understanding marketing, operations, finances, and your competitive landscape are all crucial. Additionally, if your business has even a single employee, it’s crucial to be an effective leader—responsible, empathetic, and one who can get the best from their team.

How do I make my business grow?

You can achieve business growth by identifying your target audience and tailoring your products or services to meet their needs. Leverage digital marketing strategies such as social media, email campaigns, and SEO to increase your reach and drive traffic. Invest in tools and technologies, like AI-powered solutions, to streamline operations and make data-driven decisions. Build strong relationships with your customers through excellent service and engagement, as loyal customers are crucial for long-term growth. Analyze performance metrics and be willing to adapt your strategies to stay competitive in a dynamic market.

Is it necessary to invest in marketing for business success?

Marketing helps you reach your customers and convince them that your product or service is worth buying. While word-of-mouth referrals can expand your base, marketing is the most significant way to get the word out about your business. You can invest in multiple marketing strategies depending on your product, industry, and target customer. These include paid advertising, social media marketing, affiliate marketing, and SEO to drive sales.

","Business success looks different for each company. For some, it’s sales metrics, while for others, it’s social impact. Here are 12 keys to business success."," $\"a$ \n

Business success looks different for each company. For some, it’s sales metrics, while for others, it’s social impact. Here are 12 keys to business success.

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