Within months of going live in December 2025, Shop Pay became their most-used payment method and gave the team a practical way to improve checkout before a broader move to Shopify.
With Shopify, Alice + Olivia has:
- Added Shop Pay to their existing Salesforce Commerce Cloud checkout with implementation support from Kasama and Shopify, going live in about 10 weeks
- Made Shop Pay their most-used payment method, accounting for 35% of orders in 2026 to date
- Reached a $487 average order value on Shop Pay orders in 2026
Starting with checkout
Alice + Olivia’s ecommerce team needed more flexibility from the systems behind the site. New integrations often required custom development, testing was limited, and even routine ecommerce work could take longer than the business wanted.
Carrie McMahon, senior product manager for ecommerce at Alice + Olivia, had seen what a different operating model could feel like. Before joining Alice + Olivia, she worked at Tonies, a brand built on Shopify, where ecommerce teams could test, change, and move faster with more work happening in the admin.
The team had discussed a full move to Shopify for years. They had gone deep into a previous evaluation before leadership paused the decision. The hesitation was reasonable. Salesforce had been a major investment, replatforming would touch every team, and leaders wanted to make sure Alice + Olivia had gotten what they could from the system already in place.
Shop Pay gave the team a smaller way to move forward. Instead of starting with a full platform change, Alice + Olivia could add a familiar Shopify checkout experience to its existing site and measure customer adoption.
Not having Shop Pay was something we felt we were missing.
Why Shop Pay
Alice + Olivia had already seen Shop Pay work in the market. Team members used it as shoppers, and leadership had seen sister brands such as Veronica Beard benefit from Shopify and Shop Pay in the same category. Alice + Olivia saw an opportunity to bring a checkout experience that customers already trusted to its own site.
The existing checkout options did not give every shopper the same fast path through payment. Shop Pay offered something broader: a recognized checkout experience tied to the Shop network, persistent identity across devices, and an easier way for customers to check out without re-entering the same details each visit. That made the case easier to explain internally: shoppers knew Shop Pay, the team used it, and sister brands had already shown what Shopify could do in the category.
Our team was using Shop Pay more often on other sites, and leadership was asking, ‘Why don’t we have it on our site?
Adding Shop Pay with Kasama
The first test was whether Alice + Olivia could quickly and cleanly add Shop Pay to Salesforce, without creating another open-ended custom build.
The brand chose Kasama to implement Shop Pay on Salesforce instead of routing the project through their existing Salesforce development agency. Kasama had done this work before, understood both Shopify and Salesforce, and could work directly with Shopify on questions. That experience made the project feel less like a custom experiment and more like a guided implementation.
The implementation touched important parts of the business. Kasama walked Alice + Olivia through order flow, fraud review with Riskified, digital stylist commissions tied to UTMs, shipping restrictions, promo codes, package protection, and order reconciliation between Shopify and Salesforce Commerce Cloud. Instead of leaving the ecommerce team to carry every technical question, Kasama helped the team test each piece and build confidence in the setup.
The project started in late September 2025 and went live December 3, about 10 weeks from start to launch. Carrie says it was easier than the team expected because Kasama knew the path and Shopify was engaged when questions came up.
We really cannot get things live on Salesforce for months. We’re always skeptical when someone says they can get something live in a certain number of weeks, but Kasama was strong and they knew how to do it.
For Alice + Olivia, the partner choice mattered because Shop Pay touched order flow, fraud review, promotions, shipping, commissions, and reconciliation. Kasama led each workstream diligently, so Alice + Olivia could test the setup with more confidence.
Having an agency partner who really understood Shop Pay, and having a contact within Shopify we could lean on, made the process much easier than we originally expected.
Giving shoppers a familiar way to pay
After launch, Alice + Olivia’s shoppers chose Shop Pay at a high rate. It also changed how the team evaluated checkout performance. With so many orders flowing through Shop Pay, the traditional step-by-step checkout funnel no longer told the full story.
In 2026:
- Shop Pay accounted for 35% of orders, making it the brand's most-used payment method.
- Shop Pay orders averaged a $487 order value in 2026, in line with the brand's overall average across all payment methods.
In 2026, Shop Pay is our most popular payment method.
Shop Pay adoption did not create a visible burden on support. Carrie says she does not hear about Shop Pay from customer service, which is exactly what the team wants from a checkout change: customers use it, orders flow, and the support queue stays quiet.
Building confidence before moving from Salesforce to Shopify
The checkout results changed what Shopify represented internally. It was no longer only a future replatform conversation. Shopify was processing real orders inside Alice + Olivia’s business, giving the team a practical point of comparison against the systems they used every day.
That comparison made the gaps in their current setup easier to see. Finding orders was difficult, ecommerce changes often required development work, and teams spent time tracing order failures across systems instead of focusing on the customer experience.
You get into Salesforce and try to find orders, and good luck. There’s no searching. It’s very different. We also couldn’t even A/B test anything on Salesforce.
The full-site move was still a major decision. Alice + Olivia had invested heavily in Salesforce, and a replatform would touch finance, operations, ecommerce, merchandising, and customer support. But with Shop Pay as proof and daily pain points of their systems still slowing the team down, the broader Shopify move was worth the work.
Salesforce expects you to have full development resources, but we’re not a dev or tech company. We’re a fashion brand. We want tools our ecommerce team can actually use to test, change, and move faster.
Moving ecommerce work into tools the team can use
With leadership aligned on the full replatform, Alice + Olivia moved forward with Shopify. For the broader migration, the brand selected Domaine after a detailed agency evaluation and reference process with other contemporary apparel brands, with their full Shopify launch planned for August 2026.
The storefront is only one part of the migration. Alice + Olivia is also moving from Salesforce Marketing Cloud to Klaviyo, from Zendesk to Gorgias, adding a separate Asia site, and rethinking international fulfillment. On Shopify, success means stronger site performance, faster testing, an admin experience the team can use directly, and more routine ecommerce work happening in standard tools.
Preparing for the August 2026 launch
Alice + Olivia’s August 2026 launch is the next step in a move the team has been building toward for years.
For Carrie, the launch is a chance to bring that same speed into the rest of the ecommerce operation.
I’m excited for way more business-user-friendly language and UI, and things we can actually test and achieve. Things that feel table stakes on Shopify are going to be exciting for us. We’re going to be able to move much quicker.
Shop Pay gave Alice + Olivia the first working proof point. The August launch gives the brand a broader platform to keep building.