Sell t-shirts online

Start, run, and grow your t‑shirt business

Get the training, tools, and support you need to build the t-shirt business you’ve always wanted.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

How to sell t-shirts online in just 5 steps

illustration for creating an online store with an image of white sneakers

You’ve got the will, we’ve got the way

Free resources

Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Helpful tools

Use the drag-and-drop store builder to start a beautiful online t-shirt store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.

Smart marketing

Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your t-shirts with Google Performance Max campaigns, and build an audience using automated Facebook and Instagram ads.

Award-winning support

Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your t-shirt business encounters.

Explore your options

Apps that help you sell tshirts

Some popular apps other merchants use

  • Facebook channel

    Facebook channel

    By Shopify

    Bring your products to Facebook and Instagram users.


    Free to install

  • Snapchat Ads

    Snapchat Ads

    By Snap Ads

    Grow your business with shoppable ads on Snapchat!


    Free to install

  • Printful Print on Demand

    Printful Print on Demand

    By Printful

    Top-rated print on demand dropshipping & warehousing service


    Free plan available

See more recommended apps

Learn more about selling t-shirts

  • It can cost anywhere from under $100 to more than $10,000 to start a t-shirt business. There are many business models you can use for your t-shirt business. A print on demand t-shirt business requires a smaller upfront investment than a custom-designed line of high-quality tees.

  • You can sell t-shirts online via your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, and on social media sites like Instagram and Facebook. You can also sell t-shirts wholesale to other businesses.

  • You can sell your shirt designs online or in-person. Online, you can sell your shirt designs directly to consumers through your own website or on a third-party marketplace. There are also marketplaces like Redbubble or Zazzle which specialize in creative industries and designs. You can also sell them at retail stores, markets, and other in-person events.

  • There’s a drastic range in how much money t-shirt businesses make. There is no ceiling when it comes to making money with your t-shirt business. If you want to invest a lot of time and effort into it, you can turn it into a 7-figure business like Jeb Matulich and Brian Wysong of Tumbleweed Texstyles.

Powerful apps

From email marketing to customer retention and print-on-demand services, the Shopify App Store has over 6000 apps to add even more features and functionality to your t-shirt store.

Sell everywhere

Sell your t-shirts online, in-person, and wherever your customers are. Shopify connects to your choice of online sales channels and the Shopify POS app—so you can manage your business while selling everywhere.

“Shopify does all the heavy lifting for our t‑shirt company. We get to focus on creating art and building our community.”

Nick, StomaStoma

Merchant testimonial

No credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Scalable pricing plans

For businesses at every stage and size

Show Plan Prices as Pay yearly (save 25%)* Subscription Rate

1 $ for your first month


Most Popular

For solo entrepreneurs

Yearly subscription price 29 $ USD per month

Card rates starting at

  • 1,9 % + 1,80 kr DKK online
  • 1,7 % + 0,00 kr DKK in person
  • 2 % 3rd-party payment providers
1 $ for your first month


For small teams

Yearly subscription price 79 $ USD per month

Card rates starting at

  • 1,8 % + 1,80 kr DKK online
  • 1,5 % + 0,00 kr DKK in person
  • 1 % 3rd-party payment providers
1 $ for your first month


As your business scales

Yearly subscription price 299 $ USD per month

Card rates starting at

  • 1,6 % + 1,80 kr DKK online
  • 1,4 % + 0,00 kr DKK in person
  • 0,6 % 3rd-party payment providers

Start your t-shirt business with Shopify today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your business.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Discover how Shopify can help you do more with your business—no matter what you sell.