chapter 3

Choosing the Right Email Marketing Platform

The first step is choosing the email marketing service you’ll be using to collect contacts and send emails.

There are a lot of different email marketing services out there. Ultimately, you’ll want one that you feel will work best for your business and your goals that can integrate easily with your website.

Here are some popular email marketing platforms to consider:

These email marketing platforms offer a place for you to keep your mailing list as well as a automate the production and sending of your emails.

You’ll also want to consider whether your platform offers:

  • Email templates you can customize.
  • Audience segmentation to send targeted emails based on customer profiles.
  • Opt-in forms that can be embedded on your website or integrated with your Shopify store.
  • Detailed analytics to measure your email marketing campaigns.

There are free versions (MailChimp is popular for this reason) or free trials to let you get a taste of the kind of value to expect from different platforms.

Once you’ve selected your platform, you’ll need to consider how you’ll start building your list. The first thing you’ll want to do is think about where to place your opt-in forms.

Next chapter

4. Growing Your Email List

6 min

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