Customer service isn't just what your business does after the sale in the form of addressing a support call or doing an exchange or issuing a refund, it's the-end to-end experience a customer has with all the touch points of your business.
Whether you sell online, in-store, or anywhere in-between, placing an emphasis on making exceptional customer service a core component or a foundational value for your business, will change your outlook on why it is you do what you do.
It will remind you of your reasons for starting your business in the first place, how your business adds value to the lives of your target customers, and why when it comes to the overall customer experience, there's always room for improvement.
To help you gain further insight into the importance of customer service, I've assembled eight customer service quotes from some of the most brilliant thinkers and doers so that you too can gauge the state of customers today and how it is you might be able to serve them better tomorrow.
P.S. If you enjoyed this post, you'll love 12 Must Watch TED Talks for Entrepreneurs and 12 Quotes That Will Make You Want to Quite Your Job and Become An Entrepreneur.