Shop Promise

A delivery badge that wins more sales

Communicate reliable and fast delivery, and help your customers check out confidently with Shop Promise.

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A green puffer jacket is placed next to a Shop Promise label, a delivery date estimate, and “Check out” button in the forefront. Illustration of an opened box with confetti next to the Shop Promise badge is displayed too.

Increase conversion by up to 25% with Shop Promise¹

Shop Promise badge

Turn more visitors into customers

Commit to providing reliable and fast delivery, and show it off with the Shop Promise badge on your store.

A product close-up of a star studded earring on a young woman on a product page in mobile view. Below the product image is the “Add to cart” button followed by “Buy with Shop Pay” and “2-day delivery” label, an expected delivery date, and the Shop Promise badge.

Display expected delivery dates

Automatically display expected delivery dates, which are intelligently predicted by Shopify, on your store’s product pages, checkout, and in the Shop app.

Highlight fast and free shipping

Highlight products that deliver in five calendar days or less. Feature next-day and two-day delivery, and free shipping when those options are offered.

No extra fees or subscriptions

Display the Shop Promise badge on your store without any additional fees or subscriptions—for you and your customers.

Shop app

Build trust, seamlessly

Tap into Shop to offer the best shopping experience on the internet. Shop Promise automatically integrates with Shop Pay and the Shop app—products loved by over 100 million engaged shoppers worldwide.

A mobile view of the Shop app showing the details of a Dae-branded skincare set in an order that is in transit. The Shop Promise badge is displayed next to an estimated delivery date. A second label shows the order marked as “delivered” along with an illustration of an opened box with confetti next to the Shop Promise badge.

Best checkout experience

Shop Promise extends delivery expectations to Shop Pay—the highest converting, accelerated checkout on the planet.

Real-time tracking

Provide customers with pinpoint tracking updates in the Shop app for all Shop Promise orders.

Peace of mind guarantee

Eligible Shop Promise orders are backed by a limited guarantee if a delivery date is missed. Your customers may be eligible for $5.00 in Shop Cash to spend in Shop—at no cost to you.
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Glasvin’s relative conversion rate increase

Shop Promise gave us a boost in conversions because it takes the guesswork out of buying. Customers know exactly when they'll get their orders before they buy.


David Kong — Founder

Why activate Shop Promise?

Foreground image of a man’s hands holding a smartphone visiting a product page of black sneakers. The Shop Pay and Shop Promise logos are visible next to a “Add to cart” button. A second background image of a young man smiling and holding a pair of delivered and unboxed black sneakers.
of shoppers are actively looking for businesses who clearly show anticipated delivery times.²
of consumers surveyed are influenced by estimated time of delivery.³

Blog posts and resources

Shop channel

Reach and retain more customers with Shop. Connect with over 100 million engaged shoppers and instantly grow your brand presence.

Learn more about Shop

Shopify Fulfillment Network

Let Shopify streamline your order fulfillment, returns, and product storage. Plus, automatically qualify for Shop Promise and display the badge across your product catalog.

Learn more about Shopify Fulfillment Network

Shop Promise

Find more information about eligibility, delivery dates, how to activate Shop Promise, and the Shop Promise guarantee.

Visit the Help Center

Activate Shop Promise today

Commit to reliable and fast delivery, and activate Shop Promise—at no additional cost to you or your customers.

Frequently asked questions

  • ¹This statistic is based on an increase in conversions on product pages that displayed Shop Promise compared to the same product pages, during the same period, when Shop Promise was not displayed. Results may vary for every merchant.
  • ² ³Taken from Shopify’s Future of Commerce 2022 report