Caljava Online

CaljavaOnline's mission is "Providing Beautiful Cake Decor for Amazing Cake Artists."

We offer a wide selection of the highest quality cake decorations and tools that make it possible for Cake Artists to achieve the most amazing & innovative cake designs by providing creative time saving cake decorations and tools that help each cake remain profitable.

Owning and running a successful full service bakery for many years in the past has lead us to know and understand the needs that bakers and cake decorators have everyday in the workplace. Time is the most valuable asset whether it is a large volume bakery or cake shop, or even to those where cake decorating is simply a hobby. All of the cake products that we offer provide a solution for cake decorators, to save them time and effort. It has so far always been a positive experience for our customers and ourselves and allows us to create loyal customers.

Shopify allows us the opportunity to easily display our unique products in a simple and powerful way. The website allows us to shre the quality and value of the products with strong visual tools.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

Our first sales were generated through catalog sales and direct email marketing. We used visual marketing tools to communicate the value and meaning of our products. Slowly building a strong customer base by communicating with them on a weekly basis.

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We then began reaching out using visually specialized social media channels to further create brand awareness and educate our viewers of our new products and activities. Internet advertising has been very advantageous for our business as well.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We use many different tools to help run our business. I really enjoy using the Shopify Mobil App to keep track of every little detail. It also allows me to make any slight changes on the go.

Additionally we have been utilizing the Lexity App to learn more about our customers tendencies and areas of improvement for our site. As for shipping, we utilize a number of different apps and companies to help our business. For example UPS WorldShip has been very helpful in being a reliable shipping solution for our types of items.

What are your top recommendations for new ecommerce entrepreneurs?

- Open your mind to be inspired: Many times the right inspiration can be found in the most interesting places. Keep your mind open because it's the little details that help your store become remembered.

- Dare to be different: Ecommerce is ever changing and growing, & making your store different and unique in order to be remembered is always the goal. This can be achieved either by design, functionality, or most importantly by customer service. Don't be afraid to try something new or different to create an memorable impression of your company.

- Continue to sharpen the sword: With social network outlets and other communication channels such as email marketing, it is important to embrace today's growth and change to be able to reach out to your potential market base efficiently and reliably. Continuing to learn more about what the future holds for all types of businesses, and then applying those tools to your new shop is always important.

 

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