Get your business going

Shopify & Operation HOPE want to help you bring your business online through 1 Million Black Businesses. Get started and try Shopify free with an exclusive 120-day trial.

No credit card required. By signing up you agree to receive marketing emails from Shopify. You also agree to share your information with Operation HOPE, subject to its Privacy Policy.

How it works

Sign up for your trial

If you’re a new business owner or don’t have a website yet, you can start your free 120-day trial today. If you already have a website up and running, skip to step 4!

Build your online store

Start building your online store supported by a custom educational experience, the Shopify + 1MBB E-commerce Certified Program. Shopify also has a ton of tools to help you get started, from logo generators to blog posts offering tips from the experts.

Visit Operation HOPE's Website

Operation HOPE offers business development opportunities such as online courses, virtual workshops, 1:1 coaching, mentorship and other programming designed to help guide your journey.

Join the Build Black community

Get your exclusive access to Shopify's Build Black Community. A place to network with other successful Black entrepreneurs using Shopify for their business.

Frequently Asked Questions

Why is this program running?

Shopify and Operation Hope have teamed up with the goal of making the pathway to successful entrepreneurship easier for Black business owners, new and existing. We aim to inspire more Black business owners (like you) to start and scale.

Who is this program for?

Whether you have a dream for starting your own business, or are an existing entrepreneur looking to grow your business, our program is designed to push you closer to your goals. Today our program focuses on US-based, Black-identifying entrepreneurs.

What's free during the free trial?

The extended trial only applies to subscription fees. Transaction fees will be charged 14 days after your shop is created.

If I signed up for Shopify before 1MBB through Operation HOPE, do I still get the extended trial?

If you are still in your trial period, yes. If you are now on a paid plan after completing your trial period, no. But you can still enroll and enjoy the other benefits of the 1MBB program.

If I am an existing merchant on the Shopify platform, am I eligible for a subscription credit?

No, but you can still enroll and enjoy other benefits of the 1MBB program.

I’m not ready to start a store yet. How long will Shopify offer the 120-day extended trial for Black entrepreneurs as part of this program?

The Shopify for 1MBB program runs until 2030, so you have lots of time. By starting a trial now, you can explore what Shopify has to offer to help guide the direction of your business, no matter which stage you’re in!

"You can literally create your business and start making money."

Adriane Mack, Co-Owner of BoujFleaMarket & 1MBB Participant

Next steps

Exclusive Shopify + 1MBB Ecommerce Bootcamp

Our Ecommerce Certification Program has everything you need to get started on your store! By the end of this program, you will be able to design and launch your business using Shopify.

Join the Build Black Community

Once you’ve selected a plan, complete the application below to join our Build Black Community, a conversation space where business owners can support, learn and grow together.

Not ready to start yet?

It's never too soon to start your trial and begin taking advantage of Shopify's tools and resources to help guide your business direction. If you're not quite ready, head over to 1MBB powered by Operation HOPE and come back anytime to get started.