It’s your business. Grow all out.
Bring your business online with a free 120-day trial of Shopify and tailored education programs to fast-track your launch.
Doing more to level the playing field
120 days free
Commerce should have more independent voices, not fewer. Take the steps to start the business you always dreamed of with a 120-day free trial of Shopify.
Resources when you need them
Simplify your launch with custom educational programming, tools, and resources from logo generators, to blog posts with expert tips.
Support at every step
From start up to scale up, develop your business with exclusive courses, virtual workshops, and one-on-one coaching from Operation HOPE.
Exclusive peer-to-peer community
It takes a community to build a business. Get exclusive access to the Shopify Build Black Community to connect with other Black entrepreneurs using Shopify for their business.
What is the One Million Black Businesses initiative?
The One Million Black Business & Black Entrepreneurship Initiative (1MBB) was created by Shopify and Operation Hope to help remove more of the traditional barriers to Black entrepreneurship by providing tools, resources, and education.
Who is this program for?
Whether you have a dream for starting your own business, or are an existing entrepreneur looking to grow your business, 1MBB is designed to push you closer to your goals. Today our program focuses on Black-identifying entrepreneurs in the United States.
What's free during the 120-day trial?
The extended trial only applies to subscription fees. Transaction fees for online purchases will be charged after your trial ends.
Can I get the extended trial if I already signed up for Shopify before the initiative?
On trials or paid plans, unfortunately not. But you can join the Build Black Community to enjoy the other benefits of the 1MBB program including tailored education and networking opportunities.
Am I eligible for a subscription credit if I am an existing merchant on the Shopify platform?
No, but you can still enroll and enjoy other benefits of the 1MBB program.
I’m not ready to start a store yet. How long will the 120-day extended trial for Black entrepreneurs be offered through this initiative?
The 1MBB initiative will run until 2030, so you have lots of time. By starting a trial now, you can explore what Shopify has to offer to help guide the direction of your business, no matter what stage you’re at.
"You can literally create your business and start making money."Adriane Mack, Co-Owner of BoujFleaMarket & 1MBB Participant
Resources and community
Exclusive ecommerce bootcamp
Take your business online with the Shopify's exclusive Ecommerce bootcamp with courses, study guides, and tips to help you launch and grow.
Join the Build Black Community
Once you’re all signed up, apply to join the Shopify Build Black community and connect with business owners like you.
Get training and mentorship
No matter what stage you’re at in your journey, Operation HOPE has the resources, training, and guidance to help you succeed.
Start your free trial
At Shopify, we are committed to removing the barriers facing underrepresented entrepreneurs in our mission to make commerce better for everyone. Black communities, in particular, have faced systemic barriers that have prevented their full participation in the entrepreneurial journey. Through the One Million Black Business & Entrepreneurship Initiative (1MBB) in partnership with Operation HOPE, Shopify aims to remove these barriers and encourage more aspiring Black business owners to start—and scale—by providing them with the tools, resources, and education they may need to succeed. Given this program focuses on supporting Black entrepreneurs, enrollment is limited to members of this community.