SHOPIFY AUDIENCES
Find your best customers
Get your ads in front of the right buyers with custom audience lists—powered by Shopify’s unique insights from commerce data.
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Simplify customer acquisition
Find relevant buyers
Join a merchant-powered audience network—only on Shopify—and get audience lists that are automatically created for your store.
Join a merchant-powered audience network—only on Shopify—and get audience lists that are automatically created for your store.
Drive better ad performance
Target your ads effectively with audience lists that are customized based on your products and buyer intent signals.
Target your ads effectively with audience lists that are customized based on your products and buyer intent signals.
Reach your audiences where they are
Multi-channel integrations
Leverage custom audience lists for your ad campaigns on popular marketing channels like Meta, Google, and Pinterest.
Leverage custom audience lists for your ad campaigns on popular marketing channels like Meta, Google, and Pinterest.
Full-funnel marketing
Connect with buyers across the marketing funnel, whether your campaign goal is to drive brand awareness, consideration, or conversions.
Connect with buyers across the marketing funnel, whether your campaign goal is to drive brand awareness, consideration, or conversions.
See Shopify Audiences in action
Apparel
With Shopify Audiences, apparel brand Jonathan Simkhai saw an 84% higher conversion rate and a 54% lower cost per acquisition. And 89% of their new customer acquisition was attributed to Audiences.
Learn moreBeauty
Shopify Audiences helped Bushbalm increase their clickthrough rate by 42%. The beauty brand’s return on ad spend increased by 24% and purchase rate soared by 120%.
Learn moreHealth
Hiya increased their conversion rate by 158% with Shopify Audiences. The health brand’s cost per acquisition decreased by 35% and return on ad spend skyrocketed by 172%.
Learn moreHome
Furniture brand Nathan James acquired over 500 new customers that were attributed to Shopify Audiences. Their conversion ratio increased by 176% and purchase rate more than doubled.
Learn more
Measure performance with confidence
Accurate reporting
Measure audience performance with accurate conversion attribution—from the same place you run your business.
Measure audience performance with accurate conversion attribution—from the same place you run your business.
Actionable insights
Optimize and scale your ads with reliable performance data that helps you make better decisions.
Optimize and scale your ads with reliable performance data that helps you make better decisions.
Accurate and verifiable reporting enabled us to A/B test our campaign creative and select the creative that resonated best with our customers, further driving conversions.
Nicole Manke
Founder and CEO, L’AMARUE
Frequently asked questions
EXCLUSIVE TO SHOPIFY
Included with Shopify Plus
Shopify Audiences is free with Shopify Plus. Get the power of Shopify’s most advanced solution for getting more from your ad spend.
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