Shopify AudiencesShopify Plus exclusive

Cut customer acquisition costs in half

Find more customers and lower CAC by up to 50% on top ad platforms with custom audience lists and insights available only on Shopify.*

*Ad campaigns using the latest version of Shopify Audiences for targeting have demonstrated as much as 50% lower customer acquisition costs, compared to campaigns relying solely on ad platform targeting. Results may vary.


Tap into the power of Shopify

Leverage the scale and volume of commerce that happens on Shopify to improve your ad performance.

Gain an advertising edge

Unlock features powered by buyer behavior insights only on Shopify.

Find more customers

Target audiences with custom lists built from millions of commerce insights.

Compare your performance

Access benchmark data of similar stores or industry groupings to refine your ad strategy.


Win with precise ad targeting

Get your ads in front of the most interested buyers across the largest-reach channels with custom audience lists generated by powerful Shopify algorithms.

Advertise with more effective audience lists

Target buyers based on unique insights about their behaviors, your store, and your products.

Cut customer acquisition costs by up to 50%

Maximize ad performance with Audiences v2.2, powered by algorithms that constantly improve.

Target buyers across your marketing funnel

Advertise to customers at every stage of their purchasing journey, including medium and high intent.

Connect your store to key marketing channels

Launch and grow your advertising campaigns on Meta, Google, TikTok, Pinterest, Snapchat, and Criteo.

Get more out of your ad spend

Set an amount for your ad spend and discover the impact that Shopify Audiences can have on your store.

Customers acquired from paid ads

Using Shopify Audiences

Up to240,000

Using your current targeting



Ad campaigns using the latest version of Shopify Audiences for targeting have demonstrated as much as 50% lower customer acquisition costs, compared to campaigns relying solely on ad platform targeting. Results may vary.

In 1 year


Perfect your ad strategy

Compare your Meta ad performance to similar stores or industry groupings, and explore your ad trends. With benchmark data only available on Shopify, you can pinpoint where to make improvements.

Access the most relevant insights

Understand how your ad performance stacks up to stores with similar order values and products, and to those in your industry.

Optimize your advertising wins

Adjust your ad campaigns with at-a-glance indicators that highlight what’s working well, so you can increase returns at lower costs.

Explore your ad trends

Adjust your strategy by analyzing your ad trends using historical data. Separate your seasonal results from your campaign results.

Featured Merchants

Happy Hippo lowered their customer acquisition costs by 72%


lower customer acquisition costs


return on ad spend (ROAS)


gain in new customers

Adam Biel, CEO of Happy Hippo, holding a blue and white package of colorful Happy Hippo Mini Bath Bombs

Shopify Audiences is a huge benefit for Plus merchants. It has helped lower customer acquisition costs so our investments can stretch much further.

  • Happy Hippo
  • Adam Biel — CEO and Lead Product Designer
  • Read more 



Find more buyers, improve your ad strategy

Most merchants at least double the size of their retargeting audiences with improved custom Retargeting Boost lists in v2.2.

Help Center


Optimize your ad performance with key insights from similar stores or industry groupings, as well as seasonal trends.


Contact Plus Support

Log in to your Shopify account to connect with someone about Shopify Audiences.

Exclusive to Shopify Plus

Find more customers

Shopify Audiences can scale your advertising and reduce your acquisition costs. This custom advertising solution is powered by millions of commerce insights only available on Shopify.

Frequently asked questions

Shopify Plus merchants using Shopify Payments and operating in the United States or Canada can activate Audiences at any time. Log in to your Shopify Plus account to get started. If you’re not on Shopify Plus, you can upgrade your plan.
Shopify Audiences is currently free to install and use for all eligible Shopify Plus stores. When you activate a campaign, you pay the partner platform directly for the advertising costs.
Visit the Shopify app store and install the Shopify Audiences app. Once installed, follow the simple on-screen steps. For more guidance visit the Shopify Audiences help documentation.
Shopify Audiences uses the collective power of participating merchants to help drive better ad performance. In order to use Shopify Audiences, merchants must opt-in to contribute data to the Audiences data co-op. The Shopify Audiences algorithms analyze the data in this co-op to develop millions of buyer behavior insights. The algorithms match buyer intent with the unique attributes of your store to create a list of potential customers. Audience lists are based on how likely buyers are to purchase from your store. No other merchant can see another merchant’s customer data or directly access information on any buyer. For more information take a look at our help documentation on this topic.
After you connect to an ad platform using the Shopify Audiences app, audiences are automatically created and exported to your ad account. Several objective-based types of audiences are created and exported for you to use in your ad campaigns. To use an audience for an ad campaign, select it as the target when you create a campaign on your ad platform.
Shopify Audiences was built to enable you to comply with applicable privacy laws of the region. To share data that you will use for Shopify Audiences, you need to obtain any applicable permissions and consents, as required by applicable laws and industry guidelines. Learn more about Shopify Audiences data and privacy.
For more information, refer to the Shopify Audiences help documentation.