Apple’s online store is visually smooth and sleek. Just take a look.
But guess what? It hasn’t always been a work of art. It wasn’t so many years ago that Apple's online store was not so amazing to look at.
Of course standards were different a few years ago. But every ecommerce entrepreneur can use a reminder of how important it is to constantly improve her webfront. That’s why we’ve put together a visual history of Apple’s online store – and in particular the iPhone – to remind you the amount of effort one of the largest companies in the world puts in to improve design. Take a look at how far these pages have come.
Get ready for some not-all-gorgeous web pages.
Apple's Online Store
This is what the Apple store looked like on the following dates, from November, 2000 to today.
November 10, 2000
November 14, 2001
December 4, 2002
December 2, 2003
July 6, 2004
November 4, 2005
June 22, 2006
October 9, 2007
November 19, 2010
June 2, 2012
Apple's iPhone: A Visual History
Okay, that was Apple's main store. Are you interested to see how Apple's site for the iPhone also evolved? Of course you are. Here you go:
February 9, 2007
August 21, 2007
October 10, 2007
July 19, 2008
March 9, 2009
July 14, 2010
May 8, 2011
December 20, 2013
As great as it looks today, you can bet that the page will change dramatically in a few years, or even in a few months.
Think you know what the next step of the evolution will look like? Let us know in the comments.
All screenshots courtesy of the Wayback Machine.
Take a look here for a reported article on the evolution of the Apple Store.
Want to learn more about the history of the iPhone? Take a look here.